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The Advocate Group is looking for a Strategic Sales Initiatives Manager for a leading FMCG brand. This role focuses on driving significant commercial initiatives across Europe, the Middle East, and Africa. Ideal candidates should possess strong project management skills and a robust commercial background, ready to influence markets at scale in a high-growth environment.
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Strategic Sales Initiatives Manager
Are you a commercially minded project leader who thrives on turning strategy into execution? Do you enjoy shaping tools, processes, and platforms that fuel sales growth across markets?
We’re hiring a Strategic Sales Initiatives Manager to join the Commercial Strategy & Development team at one of the most iconic and fastest-growing brands in the FMCG space. This is a high-impact, internally focused role where you’ll lead major commercial initiatives across Europe, the Middle East, and Africa.
The Company
Monster Energy is a bold, global brand operating in over 140 countries with a reputation for being aggressive, disruptive, and fast-moving. With continued double-digit growth and ambitious plans for expansion, Monster offers a dynamic environment where innovation, ownership, and pace are rewarded. You’ll be joining a collaborative team, reporting into the Senior Director of Strategic Sales Initiatives, with significant visibility across senior leadership.
The Role
You’ll be responsible for identifying, developing, and rolling out strategic initiatives that support commercial growth across EMEA. From building internal sales tools and communications platforms to launching retail-facing programs and showroom concepts, you’ll shape projects that drive distribution, execution, and rate of sale.
This is a rare opportunity to move away from customer-facing sales and step into a central commercial team where your ideas will influence markets at scale.
Key Responsibilities:
What We’re Looking For:
Why Apply?
Senior Visibility – Work directly with leadership on strategic initiatives
High-Growth Environment – Be part of an ambitious, brand-led business
Commercial Impact – Deliver real tools that improve sales performance
Interested? Click ‘Apply’ or send your CV directly to: kieran.tudsbury@advocate-group.co.uk
The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.
By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. The Advocate Group is acting as an employment agency in relation to this vacancy.
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