Commercial Partnerships Manager

New Appointments Group; Broadstairs; Hybrid; GBP 42,000 - 62,000; Full time

Job summary

New Appointments Group is seeking a Commercial Partnerships Manager to join our collaborative events team, supporting a portfolio of international conferences. You will drive sponsorship and exhibitor opportunities, secure new business and manage partnerships from initial contact through to event delivery.

This role requires strong relationship management, CRM proficiency and the ability to negotiate packages with senior stakeholders, while coordinating cross‑functional teams to ensure sponsor

Qualifications

• Proven experience in sponsorship sales, partnerships or business development.
• Ability to develop relationships and identify new commercial opportunities.
• Excellent verbal and written communication skills.
• Experience using CRM systems and online event platforms.
• Highly organised with strong attention to detail.
• Confident liaising with senior stakeholders and partners.
• Personable, proactive and professional approach.

Responsibilities

• Identify, develop and secure new sponsorship and exhibitor opportunities.
• Manage relationships with sponsors and exhibitors.
• Advise on sponsorship packages, benefits and ROI.
• Maintain sponsorship/exhibitor pipeline in CRM.
• Negotiate packages with senior management.
• Coordinate activity ensuring deliverables are fulfilled.
• Collaborate with internal teams for communications, websites, marketing materials.
• Provide updates on sponsorship progress, pipeline and revenue.
• Attend events to manage sponsor and exhibitor relationships and identify opportunities.

Skills

Sponsorship sales

Partnerships

Business development

Event account management

CRM experience

Relationship building

Communication skills

CRM systems

Online event platforms

Tools

CRM software

Online event platforms

Job description

Location: Hybrid based in Thanet, with regular office attendance and team meetings in the Thanet office

Hours: 9am to 5pm, Monday to Friday

Contract: Permanent

We are recruiting for a Commercial Partnerships Manager to join a small, collaborative events team supporting a portfolio of international conferences.

This is a commercially focused role responsible for developing sponsorship and exhibitor opportunities, winning new business, building strong relationships and managing partnerships from initial approach through to event delivery.

The role encompasses corporate partnerships, event partnerships, sponsorship and business development, making it well suited to an experienced Corporate Partnerships Manager, Events Partnerships Manager, Sponsorship Manager or Business Development Manager looking for a commercially focused events environment.

Responsibilities

• Identify, develop and secure new sponsorship and exhibitor opportunities through research, networking and targeted outreach.
• Manage and develop strong, long-term relationships with existing sponsors and exhibitors.
• Act as the main point of contact, advising on sponsorship packages, benefits and return on investment.
• Manage and maintain the sponsorship and exhibitor pipeline, ensuring leads, contacts and interactions are accurately recorded on the CRM.
• Work with senior management to negotiate and agree sponsorship and exhibition packages.
• Coordinate sponsorship and exhibitor activity, ensuring agreed packages, benefits and deliverables are fulfilled.
• Work with internal teams to support sponsor communications, event websites, marketing materials and event apps.
• Provide regular updates on sponsorship progress, pipeline, conversion and revenue.
• Attend events as required to manage sponsor and exhibitor relationships and identify further commercial opportunities.

Person Specification

• Proven experience in sponsorship sales, partnerships, business development or event account management.
• Ability to develop strong relationships and identify new commercial opportunities.
• Commercially aware, with excellent verbal and written communication skills.
• Experience using CRM systems and online event platforms.
• Highly organised with excellent attention to detail.
• Confident liaising with senior stakeholders and commercial partners.
• A personable, proactive and highly professional approach.

Please note:

Candidates should be based in Kent within a reasonable commuting distance to the Thanet area.

We are committed to fostering a diverse and inclusive environment in line with the Equality Act 2010. All qualified applicants will be considered regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.