Commercial Marketing Executive

Clarion Events Ltd; Greater London; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

25 days’ holiday plus bank holidays

Pension Scheme

Private Medical Insurance

Season Ticket Loan

Cycle to Work Schemes

Free on-site gym

Job summary

Clarion Events Ltd. is seeking a proactive marketing professional to drive lead generation and demand for our digital advertising products and sponsorship offerings. You will collaborate with the sales and product teams to translate campaigns into revenue, optimise the funnel, and measure ROI.

You will manage integrated campaigns across digital, content, events, email, and social channels, continuously testing and refining tactics to hit ambitious commercial goals in a fast-paced environment.

Qualifications

• Experience in B2B marketing with a focus on lead generation.
• Understanding of the buyer journey and campaign touchpoints.
• Proficiency with CRM and marketing automation tools.
• Knowledge of digital marketing channels and analytics.
• Ability to translate data into actionable insights.
• Strong stakeholder management and collaboration skills.

Responsibilities

• Execute multi-channel demand generation campaigns to deliver qualified leads for digital advertising products.
• Partner with sales to align on target audiences, lead quality, and conversion goals.
• Plan and deliver integrated marketing campaigns across digital, content, events, email and social channels.
• Test, measure, and refine campaigns to improve performance and ROI.
• Manage campaign calendars aligned with product launches and priorities.
• Collaborate cross-functionally to support Sponsorship deliverables and commercial objectives.

Skills

B2B marketing

Lead generation

CRM & marketing automation

Digital channels

Analytics & ROI

Stakeholder management

Content marketing

Tools

Salesforce

Pardot

Google Analytics

SEO/SEM

Job description

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our teams.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity

This role, which will report to the Commercial Marketing Manager, will work across the Defence sector, supporting the execution of demand generation activity for our digital product that creates high-intent demand, while also working on the Sponsorship segment on the event marketing side.

You’ll work closely with the Commercial Marketing Manager and the wider marketing team to ensure campaigns are executed effectively and leads are engaged. You will be working alongside our commercial function to support Sponsorship deliverables and supporting the digital sales fulfilment aspects.

The ideal candidate will be curious, detail-oriented and eager to develop, with a genuine passion for digital marketing and a desire to grow their career in a fast-moving environment where your work directly drives impact.

Key Responsibilities

Lead Generation & Pipeline Growth

• Execute multi-channel demand generation campaigns to deliver a consistent flow of qualified leads for our digital advertising products
• Partner closely with the sales team to align on target audiences, lead quality, and conversion goals.
• Look for ways to optimise the marketing funnel, from awareness through to sales handoff.

Campaign Strategy & Execution

• Plan and deliver integrated marketing campaigns across digital, content, events, email, and social channels for our clients to fulfil digital sales and sponsorship
• Continuously test, measure, and refine campaigns to improve performance and ROI.
• Manage campaign calendars aligned with commercial priorities and product launches.

Product Marketing & Engagement

• Drive awareness and engagement for key products through compelling messaging and positioning.
• Collaborate with product and sales teams to translate product features into customer-focused value propositions.
• Create and oversee content that supports buyer journeys (e.g. case studies, whitepapers, webinars).

Performance & Analytics

• Work in collaboration with the analytics teams to track, analyse, and report on key metrics for client campaigns, including lead volume, conversion rates, cost per lead, and campaign ROI
• Use insights and data to inform decision-making and improve future activity.
• Manage marketing automation and CRM integration to ensure accurate lead tracking and attribution.

Stakeholder Collaboration

• Act as a marketing partner to the sales team, ensuring alignment on goals, messaging, and feedback loops.
• Work cross-functionally with product, operations, and leadership teams to support commercial objectives.

Spex Marketing

• Work closely with Sponsorship Activation Manager to ensure all sponsorship deliverables are fulfilled
• Work closely with the portfolio’s sales team creating campaigns that enable them to meet commercial objectives and KPIs and ensure conversion rates for MQLs to SQLs are managed, maintained, and optimised

Knowledge, Skills & Behaviours

• Experience in B2B marketing with a focus on lead generation and a successful track record of delivering strong customer value
• An understanding of the buyer customer journey and decision making framework to build relevant campaign content and touchpoints through marketing automation
• Practical knowledge of utilising tools associated with B2B marketing campaign delivery including content management systems, email marketing, SEM, social media and Google Analytics
• Proficiency in CRM and marketing automation (Salesforce and Pardot highly desirable)
• Strong understanding of digital marketing channels, Optimization and lifecycle marketing.
• Analytical mindset with the ability to translate data into actionable insights.
• Well organized and effective at meeting hard deadlines
• Thrives in a collaborative environment which requires strong partnership with multiple functions and a shared view of success
• Excellent communication and stakeholder management skills.
• Ability to operate in a fast-paced, commercially focused environment.
• Curiosity and strong willingness to learn and be collaborative

About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. ( https://clarionevents.com/welcome )

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. ( https://www.blackstone.com/ )

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Benefits

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Employees on a permanent or fixed‑term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc.
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Wellbeing Library (MYNDUP)
• Mentoring Programme
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination – offered on site once a year for all employees

Our Values

PASSION

We deliver all our events with passion for people, the environment and businesses. We form connections with those who are just as passionate about what they do as we are. We always strive to exceed expectations and celebrate success. We love what we do, and it shows.

CARE

We care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support. We really get people - everyone is welcome.

IMAGINATION

Everything is possible. We constantly challenge the status quo and create amazing experiences and opportunities. We take huge satisfaction in solving problems. As open-minded and fun-loving people, the sky is our limit.

TRUST

We trust our skills, people and partners to deliver extraordinary events our customers have come to rely on. We support everyone around us and always learn through our experiences. We are honest and straight forward. You can always rely on us.

Equal Opportunities

We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.

Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.

When recruiting new employees or providing opportunities for promotion, we will:

• Recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents;
• Ensure that no person is unlawfully discriminated against;
• Select the best person for the role based on their skills, qualifications and abilities.

This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace.