Commercial Manager

Montgomery Group

Harrow

Hybrid

GBP 60,000 - 80,000

Full time

14 days+

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Benefits offered by this job

Hybrid working

Charity volunteering days

Company away days

Gym membership

Cycle to work scheme

Dog friendly office

Flexible working hours

Pension and death in service

Job summary

Montgomery Group is seeking a commercially driven Commercial Manager to lead a new event launch, building a summit and exhibition from the ground up. You will grow an established customer base, identify new opportunities, and drive exhibition and sponsorship revenue.

Working closely with an association partner and internal team, you will develop long-term client relationships, manage key accounts, and optimise the exhibition floor for strong commercial performance.

Qualifications

Experience in B2B exhibition, sponsorship, media, or solution sales.
Strong commercial acumen with negotiation and closing skills.
Proven experience developing new business whilst managing and growing existing customer relationships.
Excellent verbal and written communication skills.
Strong organisational skills with ability to manage a sales pipeline and forecast.
Experience preparing commercial proposals and sponsorship packages.
Experience using CRM systems to manage pipeline and customer engagement.
Willingness to use AI-powered tools to improve sales performance.

Responsibilities

Deliver a commercial sales plan aligning with event strategy to identify revenue opportunities and drive growth.
Own exhibition stand and sponsorship sales, achieving or exceeding revenue targets.
Grow an existing supplier database and convert new business opportunities.
Secure exhibitors and sponsors in collaboration with the association partner.
Build long-term relationships with exhibitors, sponsors, and industry stakeholders.
Manage key accounts to maximise retention, upsell, and long-term value.
Own the exhibition floor plan and optimise space for commercial performance.
Attend industry events and customer meetings to build market knowledge.
Meet customers and prospects face-to-face for at least 50% of working week to build relationships.
Collaborate with marketing, content, and operations to support commercial objectives.
Utilise CRM to manage pipeline, forecast, and data quality.
Leverage AI-driven insights to improve sales performance and productivity.
Contribute ideas to evolve the event and maintain relevance.

Skills

B2B exhibition selling

Sponsorship sales

New business development

Relationship management

Negotiation & closing

Verbal & written communication

Forecasting & pipeline management

AI-powered sales tools

Tools

CRM systems

AI tools

Job description

Montgomery Group is looking for a commercially driven Commercial Manager to join a new event launch. You will help building a new summit and exhibition from the ground up, growing an established customer base and identifying new opportunities in an exciting market.

Working closely with an association partner and experienced internal team, the Commercial Manager will drive exhibition and sponsorship revenue, developing long-term customer relationships.

Position Overview & Key Responsibilities

Deliver a commercial sales plan that aligns with the wider event strategy to identify new revenue opportunities and drive sustainable commercial growth.
Own exhibition stand and sponsorship sales, to achieve or exceed agreed revenue targets.
Manage and grow an existing database of suppliers and convert new business opportunities within the market.
Work with the event's association partner to identify, engage and secure exhibitors and sponsors, ensuring the event attracts market-leading organisations.
Build long-term relationships with exhibitors, sponsors, and industry stakeholders, becoming a trusted commercial partner.
Manage key accounts to maximise customer retention, upselling, and long-term value.
Own the exhibition floor plan, optimising space for commercial performance and a strong customer experience.
Build market knowledge by attending industry events, networking functions and customer meetings.
Meet with customers and prospects face-to-face for a minimum of 50% of your working week to build relationships and identifying commercial opportunities.
Work with the marketing, content, and operations teams to ensure commercial objectives support the event strategy.
Use the CRM system to manage the pipeline, forecast accurately and maintain data quality.
Use AI-driven tools and insights to improve sales performance, improve customer engagement and support data-led decisions.
Contribute ideas to evolve the event and keep it commercially successful and relevant to the community it serves.

Personal Attributes

Professional, collaborative, approachable, curious and results-driven.
Ambitious and motivated by achieving commercial success.
Entrepreneurial with a passion for building new products and developing long-term customer relationships.
Creative and strategic thinker.
A team player able to work on their own initiative and collaborate effectively.
Resilient, adaptable, and comfortable working within a fast-paced launch environment.
Ability to deliver against deadlines and revenue targets.

Competencies

Self-motivated and performance driven, driven to achieve commercial goals.
Experience in B2B exhibition, sponsorship, media, or solution sales.
Strong commercial acumen with excellent negotiation and closing skills.
Proven experience developing new business whilst managing and growing existing customer relationships.
Excellent verbal and written communication skills.
Strong organisational skills, able to prioritise workload and manage an active sales pipeline.
Experience preparing commercial proposals and sponsorship packages.
Experience using CRM systems to manage pipeline, forecasting and customer engagement.
Willingness to use AI-powered tools to improve sales performance and productivity.

Montgomery Group is a ethical, collaborative and empowering family business. We are performance led with a strong focus on growth. We are purpose-driven and care about the people and communities that we serve. The central London, dog-friendly offices are in a Georgian townhouse close to Oxford Street & Marylebone High Street with private access to Manchester Square Gardens. A minimum of 4 days in the office, Monday, Tuesday, Wednesday, and Thursday. Some flexibility will be required to meet business needs.

Research shows that women are less likely than men to apply for a role if they do not have experience in all the areas mentioned in the job description. The experience above is indicative, so we still welcome your application even if you feel you don't have experience in all the listed areas but think that you could do the job.

We are an equal opportunity employer and are committed to diversity and welcome applications from candidates with disabilities, who meet the minimum requirements of the job role. Please note that our office building is not wheelchair accessible.

OUR PURPOSE:

To serve our world, nurturing relationships and developing opportunities.

OUR VISION:

To be our communities' long term strategic partner throughout the year, creating opportunities for them to connect, transact and engage with the right people to achieve success.

OUR VALUES:

Ethically Commercial, Growth Mindset, Embrace Collaboration, Empowerment

BENEFITS: