Commercial Director- Social-led Media and Agency Business

ZipRecruiter; London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading media and creative agency is seeking a forward-thinking Commercial Director to lead commercial strategy, drive new business growth, and establish a high-performing revenue team. The ideal candidate will excel in both operational and strategic environments, blending creativity with commercial insights to deliver results in a fast-paced industry.

Qualifications

• Proven experience in senior commercial roles within media or creative agencies.
• Strong grounding in social media and influencer marketing.
• Demonstrated success in scaling revenue teams.

Responsibilities

• Lead the end-to-end commercial strategy across agency and partnership streams.
• Identify new revenue opportunities and drive commercial performance.
• Build and manage a high-performing sales/strategy/marketing team.

Skills

Strategic thinking

Social media knowledge

Business growth

Commercial performance

Team leadership

Storytelling

Job description

Job Description

Commercial Director- Social-led Media and Agency Business

Location: London (Hybrid- 2 days in office)

Salary: £100-£125k+ bonus

***To be considered for this role you must be able to demonstate a background in SOCIAL with a strong pedigree in driving commerical objectives; building and scaling revenue teams and delivering significant and consistent growth.***

Overview

A leading media and creative agency group is seeking a forward-thinking Commercial Director to lead commercial strategy, drive new business growth, and build out a high-performing revenue engine across both agency services and strategic partnerships.

This is a rare opportunity to join a values-led, socially- business with a unique commercial model that brings together influencer marketing, content creation, and partnerships at scale. The ideal candidate will be as comfortable in the weeds of building out go-to-market strategy as they are in the boardroom pitching to senior stakeholders.

The Role

You’ll be responsible for leading and growing the sales and marketing function, identifying new revenue opportunities, and driving commercial performance across two core verticals: social/influencer agency services and strategic brand partnerships.

This is a senior and hands-on role that requires a deep grounding in social media – not just in terms of platform knowledge, but a strategic understanding of how social plays into broader brand and marketing objectives. You’ll have a track record of scaling commercial teams, developing product-market fit, and building pitch-winning strategies.

We’re looking for a commercially minded, strategically sharp individual with a passion for storytelling, innovation, and delivering results in a fast-moving creative environment.

Key Responsibilities

• Lead the end-to-end commercial strategy across both agency and partnership streams
• Support product development and GTM strategy – defining what is sold, to whom, and how
• Work closely with leadership to hit ambitious recurring revenue goals
• Build and manage a high-performing, cross-functional sales/strategy/marketing team
• Develop and drive new business pipelines to support growth objectives
• Partner with marketing to shape go-to-market strategy and campaign narratives
• Identify and evolve revenue streams across two core areas:
• Work across; Influencer and social-first agency services and Strategic brand partnerships
• Represent the company at a senior level in client meetings and industry engagements

What We’re Looking For

• Proven experience in a senior commercial, business development or growth role within a media, digital, or creative agency
• Strong grounding in social media – platforms, content formats, influencer marketing, algorithms, and cultural trends
• Ability to connect social strategies with wider brand and business objectives
• Demonstrated success in scaling revenue and commercial teams
• Strategic thinker with a creative edge – able to build frameworks, develop narratives and lead winning pitches
• Entrepreneurial, proactive, and comfortable in fast-paced, high-growth environments