Commercial Director- Social-led Media and Agency Business

JR United Kingdom; Kingston upon Hull; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading media agency in Kingston upon Hull is seeking a Commercial Director to drive business growth and lead a high-performing revenue team. Candidates should exhibit strong social media understanding and proven success in commercial strategy, capable of fostering partnerships in a fast-paced environment.

Qualifications

• Proven experience in senior commercial roles.
• Strong expertise in social media and influencer marketing.
• Track record of scaling revenue teams.

Responsibilities

• Lead commercial strategy for agency and partnership streams.
• Enhance commercial performance across agency services.
• Build and manage a high-performing sales and marketing team.

Skills

Commercial strategy

Social media expertise

Business development

Team scaling

Stakeholder engagement

Job description

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Commercial Director- Social-led Media and Agency Business, Kingston upon Hull, East Yorkshire

Client: Urban Digital Recruitment Ltd

Location: Kingston upon Hull, East Yorkshire, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 4

Posted: 04.06.2025

Expiry Date: 19.07.2025

Job Description:

Commercial Director- Social-led Media and Agency Business

Location: London (Hybrid - 2 days in office)

***To be considered for this role, you must demonstrate a background in SOCIAL media with a strong track record in driving commercial objectives; building and scaling revenue teams; and delivering significant and consistent growth.***

Overview

A leading media and creative agency group is seeking a forward-thinking Commercial Director to lead commercial strategy, drive new business growth, and build a high-performing revenue team across agency services and strategic partnerships.

This is a rare opportunity to join a values-led, socially-native business with a unique commercial model that combines influencer marketing, content creation, and partnerships at scale. The ideal candidate will be comfortable in developing go-to-market strategies as well as engaging with senior stakeholders in the boardroom.

The Role

You will lead and grow the sales and marketing functions, identify new revenue opportunities, and enhance commercial performance across two main verticals: social/influencer agency services and strategic brand partnerships.

This senior, hands-on role requires a deep understanding of social media — not just platform knowledge but a strategic grasp of how social integrates into broader brand and marketing objectives. Experience in scaling teams, developing product-market fit, and creating winning pitches is essential.

We seek a commercially minded, strategic individual with a passion for storytelling, innovation, and results in a fast-paced creative environment.

Key Responsibilities

• Lead the end-to-end commercial strategy for both agency and partnership streams
• Support product development and go-to-market strategies — defining offerings, target audiences, and approaches
• Collaborate with leadership to achieve ambitious recurring revenue goals
• Build and manage a high-performing, cross-functional sales, strategy, and marketing team
• Develop new business pipelines to support growth objectives
• Partner with marketing to shape go-to-market strategies and campaign narratives
• Identify and evolve revenue streams in influencer/social agency services and strategic brand partnerships
• Represent the company at client meetings and industry events

What We’re Looking For

• Proven experience in senior commercial, business development, or growth roles within media, digital, or creative agencies
• Strong expertise in social media — platforms, content formats, influencer marketing, algorithms, and cultural trends
• Ability to align social strategies with broader brand and business goals
• Track record of scaling revenue and commercial teams
• Strategic thinker with a creative flair — capable of building frameworks, narratives, and leading pitches
• Entrepreneurial, proactive, and comfortable in fast-paced, high-growth environments