Commercial Director - Magazine Advertising Sales

JR United Kingdom; City Of London; On-site; GBP 70,000 - 120,000; Full time

Job summary

A leading media company in London is seeking a dynamic Commercial Director to spearhead magazine advertising sales. The ideal candidate will have extensive experience in media sales, proven success in revenue generation, and strong relationships with key industry stakeholders. This role involves developing successful strategies, managing a sales team, and driving substantial advertising revenue across platforms. Join a forward-thinking company that values innovative approaches in the luxury market.

Qualifications

• Minimum 10 years' experience in advertising/media sales.
• 5 years in a senior commercial role.
• Strong relationships with luxury brands and media agencies.

Responsibilities

• Define and implement commercial sales strategy.
• Expand relationships with existing advertisers.
• Build and lead a high-performing sales team.

Skills

Negotiation

Leadership

Client Development

Sales Strategy

Education

Bachelor’s degree in Marketing

MBA

Job description

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Commercial Director - Magazine Advertising Sales, london (city of london)

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Client:

Insignia Group of Companies

Location:

london (city of london), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

16.06.2025

Expiry Date:

31.07.2025

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Job Description:

Commercial Director – Magazine Advertising Sales

Role Summary:

We are seeking a dynamic and results-driven Commercial Director to lead our magazine advertising sales operations. This individual will be responsible for developing and executing a robust commercial strategy to grow advertising revenue across print and digital platforms. The ideal candidate will have a strong network of clients and agencies in the luxury, fashion, travel, finance, and lifestyle sectors, with proven success in premium media sales.

Key Responsibilities:

• Define and implement the commercial sales strategy aligned with overall business objectives.
• Identify and pursue new business opportunities with brands, agencies, and media buyers.
• Expand relationships with existing advertisers to increase revenue and renewals.

Team & Performance Management

• Build and lead a high-performing sales team, providing mentorship, training, and clear KPIs.
• Monitor and report on sales performance, revenue forecasting, and pipeline management.

Revenue Generation & Client Development

• Develop tailored advertising packages across print, digital, branded content, and special editions.
• Drive sponsorship and partnership opportunities for events, supplements, and native content.
• Manage top-tier accounts and attend client meetings, industry events, and trade shows.
• Work closely with editorial, marketing, and production teams to deliver integrated campaigns.
• Provide strategic input into pricing, packaging, and positioning of advertising inventory.
• Stay abreast of market trends, competitor activity, and shifts in advertiser behaviour.
• Identify emerging categories and sectors for new revenue streams.

Key Requirements:

• Minimum of 10 years' experience in advertising/media sales, with at least 5 years in a senior commercial role.
• Demonstrated track record of exceeding sales targets and building revenue pipelines.
• Strong relationships with media agencies, luxury brands, and direct clients across relevant sectors.
• Deep understanding of print, digital, and content-driven advertising solutions.
• Excellent leadership, negotiation, and client-facing communication skills.
• Strategic thinker with a proactive, entrepreneurial mindset.
• Bachelor’s degree in Marketing, Business, Media, or related field; MBA preferred.