Commercial Director

Bell Recruitment; Antrim; On-site; GBP 90,000 - 150,000; Full time

Job summary

Bell Recruitment seeks a Commercial Director to lead UK & Ireland sales with extensive travel. You will devise and implement a detailed Strategic Sales Plan, align with Board objectives, and drive growth for UK Trade.

You will manage targets, mentor sales teams, and collaborate on pricing and product launches while nurturing Key Accounts and ensuring top-quality service across the region.

Qualifications

• Proven track record delivering results in a business with revenue of £70m+.
• Experience leading a sales team with measurable growth.
• Experience creating strategic sales plans and targets.
• Strong commercial sales acumen and product sales background.
• Willingness to travel regularly throughout the UK & Ireland.

Responsibilities

• Set and review sales targets and monitor performance for the sales teams.
• Grow market share across the UK & Ireland.
• Develop and review a Strategic Sales Plan aligned with Board objectives.
• Develop relationships with Key Accounts and feedback to Customer Services.
• Collaborate on product launches and pricing strategy.
• Lead, mentor, and motivate sales teams; drive CRM usage.
• Coordinate with wider group companies.

Skills

Leadership

Strategic sales planning

Product sales

UK & Ireland sales

Travel availability

Job description

Job Title: Commercial Director
Location: UK & Ireland (extensive travel required)
Job Type: Full-time
Reporting To: Managing Director

Role Overview

Reporting to the Managing Director and the Board, this role is responsible for devising, implementing, and continually reviewing a detailed Strategic Sales Plan aligned to the objectives set by the Board, in order to achieve the company's sales growth plan for UK Trade.

Key Responsibilities

• Set and review sales targets and conversion rates for the sales teams, monitoring performance and achievement of targets through regular reviews and reporting to the Board.
• Maximise and grow market share within the relevant industry, developing the customer base across the UK and Ireland.
• Develop and continually review a detailed Strategic Sales Plan in line with Board objectives.

Account & Customer Management

• Work closely with the Key Accounts Manager to develop and grow top-spending accounts.
• Give feedback to the Customer Services team from the market and work closely with this team to develop and improve processes and practices, ensuring the business is known for quality of service within the industry.

Product & Pricing Strategy

• Work closely with wider internal teams to provide strategic input into the sales and pricing aspects of new product launches.
• Determine pricing strategies and models for particular products and customers according to agreed terms, and communicate these to the sales team.
• Develop in-depth product knowledge to increase brand value proposition and credibility with the customer base.
• Build extensive competitor knowledge and insight into industry developments to ensure a highly competitive product offering.
• Cultivate and provide strong leadership, direction, mentoring, and motivation to the sales teams to enable them to develop their customer base and achieve targets.
• Periodically accompany the Area Sales Team on customer visits, providing feedback and support.
• Drive the sales team to maximise use of the CRM and internal systems to their full potential.
• Work closely with and establish relationships with companies within the wider group.

This job description is neither exhaustive nor exclusive and may be reviewed in the future depending upon operational requirements and staffing levels.

Skills & Experience

• A structured and professional sales individual with a proven track record of delivering results in a business with a minimum of £70m turnover.
• Demonstrable experience providing leadership, direction, and motivation to a sales team, resulting in increased sales and development of the customer base.
• Experience creating strategic sales plans and targets, and monitoring and analysing these to achieve results.
• A strong background in product sales, with a highly pro-active, results-driven approach and strong commercial sales acumen.
• Willingness and ability to travel regularly throughout the UK and Ireland.

What We Offer

• Career development and progression opportunities.
• Senior leadership role with strategic responsibility.
• Supportive and collaborative working environment.
• Opportunity to contribute to the continued growth and success of the business.