Commercial – Business Account Manager

Finsbury Food Group; Cardiff; Hybrid; GBP 60,000 - 75,000; Full time

Benefits offered by this job

Discretionary bonuses

Enhanced Pension Scheme

Employee Assistance Programme

Retail discounts via Benefits Hub

Refer a Friend Scheme (£300 referral)

Job summary

Finsbury Food Group is seeking a Business Account Manager to drive commercial growth across retailer own-brand and branded ranges, owning day‑to‑day relationships with one of the UK’s top grocery customers.

You will lead forecasting, pricing, promotions, and product development in collaboration with NPD, Marketing and Finance to deliver strategic plans and profitable growth.

Qualifications

• Proven experience in Account Management or Commercial roles—ideally with exposure to major UK grocery retailers.
• Strong track record of building customer relationships and delivering commercial growth.
• Experience managing projects, development pipelines, or cross‑functional initiatives.
• Ideally retail own‑brand experience, with understanding of development processes and commercial evaluation.
• Excellent communicator, influencer, and presenter with confidence engaging senior stakeholders.
• Skilled in forecasting, planning, negotiation, and commercial analysis.
• Competent in MS Office (particularly Excel) and familiar with commercial systems/tools.
• Highly organised and capable of managing multiple projects simultaneously.

Responsibilities

• As Business Account Manager, take full ownership of the commercial performance and day‑to‑day relationship with one of the UK’s top grocery retailers.
• Lead the full commercial planning process—managing the P&L, forecasting, pricing, promotions, and tracking performance.
• Oversee product development projects with NPD, Technical, Marketing, Finance and site teams to ensure timely launches.

Skills

Account Management

Commercial Growth

Project Management

Retail Own-Brand Experience

Communication & Presentation

Forecasting & Negotiation

MS Office (Excel)

Organisation & Multitasking

Positive Attitude

Tools

MS Office (Excel)

Job description

Business Account Manager
Location: UK – Hybrid
Shift: Weekdays
Salary: Competitive

We have a new opportunity for a Business Account Manager to join our Commercial team within Finsbury Food Group.

Finsbury Food Group is one of the UK’s leading speciality bakery manufacturers. We continually raise quality, innovation, and operational standards while building long‑term, trusted relationships across retail, foodservice, and brand partnerships. Our portfolio spans a wide range of bakery categories—from market‑leading retailer own‑brand products to beloved licensed and branded ranges—produced across our nationwide network of bakeries.

This is an exciting time to join us. With a highly ambitious commercial agenda, growing customer partnerships, and major development projects underway, you’ll play a pivotal role in shaping long‑term success for both Finsbury and our retail partners.

To be successful in this role, you will create long‑term, strategic customer relationships and deliver commercial growth across both retailer own‑brand and Finsbury’s branded portfolio. You will act as the primary day‑to‑day contact for one of the UK’s top grocery customers, developing and executing business plans, leading commercial negotiations, managing full P&L ownership, and ensuring the successful delivery of product development projects from concept to launch.
You’ll work collaboratively with a wide network of internal stakeholders—including NPD, Marketing, Commercial Finance, and bakery site teams—to deliver best‑in‑class solutions that meet customer needs, align with our strategic direction, and support profitable, sustainable growth.

This is what you’ll actually do!
As Business Account Manager, you’ll take full ownership of the commercial performance and day‑to‑day relationship with one of the UK’s top grocery retailers. You’ll be the key point of contact, building strong relationships, understanding customer priorities, and ensuring our plans, proposals, and product developments align with their long‑term strategy.

You’ll lead the full commercial planning process—managing the P&L, forecasting, negotiating pricing and promotions, and tracking ongoing performance. Alongside this, you’ll oversee a range of product development projects, working closely with NPD, Technical, Marketing, Finance, and site teams to ensure launches land on time and meet both commercial and customer expectations.

A big part of your role will be identifying and driving growth opportunities, whether through expanding existing ranges, introducing new formats, or improving promotional and forecast accuracy. When challenges arise, you’ll act as the escalation point, resolving issues quickly and maintaining excellent service.
Your success will be measured through key KPIs such as sales and profit delivery, forecast accuracy, launch execution, and overall account growth.

Ideally this is you!

• Proven experience in Account Management or Commercial roles—ideally with exposure to major UK grocery retailers
• Strong track record of building customer relationships and delivering commercial growth
• Experience managing projects, development pipelines, or cross‑functional initiatives
• Ideally retail own‑brand experience, with understanding of development processes and commercial evaluation
• Excellent communicator, influencer, and presenter with confidence engaging senior stakeholders
• Skilled in forecasting, planning, negotiation, and commercial analysis
• Competent in MS Office (particularly Excel) and familiar with commercial systems/tools
• Highly organised and capable of managing multiple projects simultaneously
• Positive attitude, resilient mindset, and a willingness to take on new challenges

What’s in it for you?

• Discretionary performance‑based bonuses
• Enhanced Maternity & Paternity Leave to allow quality time with your new arrival!
• Enhanced Pension Scheme for our employees
• Free Employee Assistance Programme (open to colleagues and their families)
• Retail discounts accessible via our Benefits Hub platform!
• Refer a Friend Scheme (up to £300 per referral – T&C’s dependent)
• Employee Recognition Awards
• Learning & Development opportunities
• Death in Service Benefit
• An opportunity to be part of a fantastic, growing organisation.

Our vision is to be the leading specialty bakery group in the UK, and we want the best people in place to achieve this. Our continued success is built entirely on the talented people who work here, so employee development is important to us because everyone is a valued member of the team, and we want every individual to have the skills and capabilities to achieve both your own personal goals and our business goals. We want good people to join our company, to help our company continue to go from strength to strength. If this sounds like you, please get in contact to learn more!

Are you the perfect fit for Commercial – Business Account Manager?