Commercial Brand Manager

Refresco Group; Litchurch; Hybrid; GBP 40,000 - 56,000; Full time

Benefits offered by this job

Annual bonus and pay reviews

Hybrid working

Personal healthcare cover

Car allowance

Early finish on Fridays

28 days annual leave + bank holidays

Life assurance

Virtual GP access

Eye-care vouchers

Referral scheme

GroceryAid

Cheers platform

Free onsite parking

Discounted products

Job summary

Refresco Group in the United Kingdom seeks a commercially-minded Brand Manager to own the long-term strategy for a portfolio of brands. You will drive growth, innovation and profitability across multiple channels, with visibility of internal vacancies for longer-term career progression.

The role is a 6-month fixed-term contract based at Kegworth Head Office with hybrid working Monday-Thursday and Friday shorter hours.

Qualifications

• Experienced FMCG professional with a track record in marketing and commercial roles.
• Ability to develop and deliver long-term plans for brand portfolios across trade channels.
• Strong presentation skills and capability to influence internal stakeholders.

Responsibilities

• Review and evolve annual brand plans to grow brands.
• Oversee brand performance including NPD and promotional activity.
• Set and manage annual budgets for customer promotions.
• Build relationships with brand owners and sales teams for alignment.
• Identify and drive NPD opportunities to expand categories.
• Collaborate with marketing and social agencies on campaigns.
• Ensure activity aligns with strategic objectives and delivers measurable results.

Skills

Brand management

FMCG experience

Strategic thinking

Stakeholder management

Communication

Job description

This is a fantastic opportunity for a commercially-minded Brand Manager who wants real ownership, visibility and influence within a fast-paced FMCG environment. At Refresco, you'll be responsible for shaping the long-term strategy of a portfolio of recognised brands, driving growth, innovation and profitability across multiple channels. As this is a 6-month fixed-term contract, we cannot guarantee what opportunities may be available at the end of the assignment. However, Refresco is a large, growing organisation and you'll have visibility of and the ability to apply for internal vacancies as they arise, providing an excellent opportunity to build your network and explore longer-term career prospects within the business.

Commercial Brand Manager Kegworth Head Office, Hybrid Monday - Thursday 8:30am - 5pm, Friday 8:30am - 4pm 6 month FTC.

Reward & Benefits:

• Annual bonus and regular pay reviews
• Hybrid working
• Personal healthcare cover
• Car allowance
• Early Friday finish to kick-start
  your weekend
• 28 days of annual leave plus bank holidays
• Option to purchase additional leave, increasing your allowance to 31 days plus bank holidays
• Life assurance coverage 24/7 virtual GP access for you and your family
• Free eye-care vouchers and discounted glasses
• Employee referral scheme with bonuses for successful referrals
• GroceryAid support services offering financial, legal, wellbeing and practical guidance
• Cheers benefits platform providing discounts, free perks, and wellbeing tools
• Free onsite parking and discounted products

About the Role

The Commercial Brand Manager reports to the Head of Msrketing and is responsible to develop & deliver the strategic long term plans for the designated brand portfolio for Refresco UK across all trade channels, working towards delivering the agreed annual sales volume and profit budgets for the designated brands. Using insight and market knowledge, you will identify and develop new product and distribution opportunities for your brands, reaching
new consumers and extending brand reach.

Key Tasks and Responsibilities

• Review and evolve annual brand plans for each brand to take to market, identifying channel growth strategies for each brand.
• Oversee brand performance - including NPD, value engineering, trade marketing and promotional activity.
• Set and manage annual budgets covering customer promotional activity and trade marketing spend to maximise sales and profitability.
• Build and manage strong relationships with brand owners and sales teams, ensuring alignment on performance and brand plans.
• Identify and drive NPD opportunities to grow branded sales and expand into new categories.
• Collaborate with the wider commercial team to spot opportunities, mitigate risks, and deliver above-market performance.
• Collaborate with appointed marketing and social media agencies to plan, develop, and execute annual social and digital campaigns that drive engagement, brand awareness, and business growth across a diverse portfolio of platforms.
• Ensure all activity aligns with strategic objectives, leverages best practices for each channel, and delivers measurable results.

About You

You'll be an experienced FMCG professional with a proven track record in marketing and commercial roles, ideally with exposure to both brand and private label. You are highly creative, well organised, with good analytical skills, turning opportunities and insights into clear actions. A desire to have confidence presenting to customers, internal teams and senior stakeholders as well as being a natural influencer and communicator, you excel at building alignment, managing priorities and delivering results in a fast-paced environment.

We want someone who will lead and role model to the Refresco core values - agile, responsible, excellent, passionate and entrepreneurial - see here for more detail:

About Refresco

Refresco is the global independent beverage solutions provider for Global,
National and Emerging brands, and retailers with production in Europe, North America, and Australia. Refresco offers an extensive range of product and packaging combinations from juices to carbonated soft drinks and mineral waters in carton, PET, Aseptic PET, cans, and glass. Refresco continuously searches for new and alternative ways to improve the quality of its products and packaging combinations in line with consumer and customer demand, environmental responsibilities, and market demand Refresco is headquartered in Rotterdam, the Netherlands and has more than 13,500 employees. www.refresco.com . Our drinks on every table. That's the Refresco vision. We're a global business and currently produce 12 billion litres of soft drinks from 64 manufacturing plants in 12 countries and we're only just getting started. We're the proud owners of six drinks manufacturing sites within the UK. Our UK business provides a great place to work for over 1,800 employees, who produce
private label soft drinks and fruit juices for all the leading retailers. Whether it's packed in cartons, bottles or cans, we ensure that our products are made to the highest quality standards. Our products get where they need to be when they need to get there to meet the needs of our high-profile customers.

Refresco believes that equal opportunity for all is fundamental to our company's values and all our applicants can expect fairness and transparency in our recruitment process.