Commercial Brand Manager

REFRESCO; Kegworth; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Annual bonus

28 days annual leave + bank holidays

Life assurance

24/7 virtual GP access

Eye-care vouchers

Employee referral scheme

GroceryAid support

Cheers platform discounts

Free onsite parking

Discounted products

Job summary

Refresco is seeking a Commercial Brand Manager in Kegworth (Head Office) for a 6‑month fixed-term contract with hybrid working. You will shape long-term strategy for a branded portfolio, drive growth, and manage budgets across channels, reporting to the Head of Marketing.

Key tasks include evolving annual brand plans, overseeing NPD and trade marketing, and building strong cross-functional relationships. The role requires a proactive, commercially-minded FMCG professional with strong

Qualifications

• Experienced FMCG professional with a proven track record in marketing and commercial roles.
• Creative, well organized, with strong analytical skills, turning opportunities into actions.
• Confident presenting to customers, internal teams and senior stakeholders, and an effective influencer and communicator.

Responsibilities

• Review and evolve annual brand plans, identifying channel growth strategies for each brand.
• Oversee brand performance including NPD, value engineering, trade marketing and promotional activity.
• Set and manage annual budgets for promotional activity and trade marketing to maximise sales and profitability.
• Build and manage strong relationships with brand owners and sales teams, ensuring alignment on performance and brand plans.
• Identify and drive NPD opportunities to grow branded sales and expand into new categories.
• Collaborate with the wider commercial team to spot opportunities, mitigate risks, and deliver above-market performance.
• Coordinate with marketing and social media agencies to plan and execute annual social and digital campaigns driving engagement and growth.

Skills

FMCG marketing

Commercial experience

Brand management

Job description

Career Opportunities: Commercial Brand Manager (17665)

Requisition ID17665-Posted16/09/2026-United Kingdom-Kegworth

This is a fantastic opportunity for a commercially-minded Brand Manager who wants real ownership, visibility and influence within a fast-paced FMCG environment. At Refresco, you'll be responsible for shaping the long-term strategy of a portfolio of recognised brands, driving growth, innovation and profitability across multiple channels.

As this is a 6-month fixed-term contract, we cannot guarantee what opportunities may be available at the end of the assignment. However, Refresco is a large, growing organisation and you'll have visibility of and the ability to apply for internal vacancies as they arise, providing an excellent opportunity to build your network and explore longer-term career prospects within the business.

CommercialBrandManager

KegworthHeadOffice,Hybrid

Monday–Thursday8:30am–5pm,Friday8:30am–4pm

6monthFTC

• Annual bonus and regular pay reviews
• Early Friday finish to kick‑start your weekend
• 28 days of annual leave plus bank holidays
• Option to purchase additional leave, increasing your allowance to 31 days plus bank holidays
• Life assurance coverage
• 24/7 virtual GP access for you and your family
• Free eye‑care vouchers and discounted glasses
• Employee referral scheme with bonuses for successful referrals
• GroceryAid support services offering financial, legal, wellbeing and practical guidance
• Cheers benefits platform providing discounts, free perks, and wellbeing tools
• Free onsite parking and discounted products

AbouttheRole

TheCommercialBrand ManagerreportstotheHead of Msrketing andisresponsible todevelop&deliverthestrategiclongtermplansforthedesignatedbrandportfolioforRefrescoUKacrossalltradechannels, working towardsdeliveringtheagreedannualsales volumeandprofit budgetsforthedesignatedbrands. Using insight and market knowledge, you will identifyanddevelopnewproductanddistributionopportunitiesfor your brands, reaching new consumers and extending brand reach.

HereareyourkeytasksandresponsibilitiesasCommercialBrandManageratRefresco:

• Review and evolve annual brand plans for each brand to take to market, identifying channel growth strategies for each brand.
• Overseebrandperformance—includingNPD,valueengineering,trade marketingandpromotionalactivity.
• Setandmanageannualbudgets covering customerpromotional activityandtrademarketing spendtomaximise sales andprofitability.
• Buildandmanagestrongrelationshipswithbrandowners and sales teams,ensuringalignmentonperformanceandbrand plans.
• IdentifyanddriveNPDopportunitiestogrowbrandedsalesandexpandintonewcategories.
• Collaboratewiththewidercommercialteamtospotopportunities,mitigaterisks,anddeliverabove-marketperformance.
• Collaborate with appointed marketing and social media agencies to plan, develop, and execute annual social and digital campaigns that drive engagement, brand awareness, and business growth across a diverse portfolio of platforms. Ensure all activity aligns with strategic objectives, leverages best practices for each channel, and delivers measurable results.

AboutYou

You’llbeanexperiencedFMCGprofessionalwithaproventrackrecordinmarketing andcommercialroles,ideallywithexposuretobothbrandandprivatelabel.

Youarehighlycreative, well organised, with good analytical skills,turningopportunities and insightsintoclearactions. A desire to haveconfidencepresentingtocustomers, internalteamsandseniorstakeholders as well as being anaturalinfluencerandcommunicator,youexcelatbuildingalignment,managingprioritiesanddeliveringresultsinafast-pacedenvironment.

We want someone who will lead and role model to the Refresco core values - agile, responsible, excellent, passionate and entrepreneurial - see here for more detail:

Refresco is the global independent beverage solutions provider for Global, National and Emerging brands, and retailers with production in Europe, North America, and Australia. Refresco offers an extensive range of product and packaging combinations from juices to carbonated soft drinks and mineral waters in carton, PET, Aseptic PET, cans, and glass. Refresco continuously searches for new and alternative ways to improve the quality of its products and packaging combinations in line with consumer and customer demand, environmental responsibilities, and market demand

Refresco is headquartered in Rotterdam, the Netherlands and has more than 13,500 employees. www.refresco.com .

Our drinks on every table. That's the Refresco vision. We’re a global business and currently produce 12 billion litres of soft drinks from 64 manufacturing plants in 12 countries and we’re only just getting started.

We’re the proud owners of six drinks manufacturing sites within the UK. Our UK business provides a great place to work for over 1,800 employees, who produce private label soft drinks and fruit juices for all the leading retailers.

Whether it’s packed in cartons, bottles or cans, we ensure that our products are made to the highest quality standards. Our products get where they need to be when they need to get there to meet the needs of our high-profile customers.

Refresco believes that equal opportunity for all is fundamental to our company's values and all our applicants can expect fairness and transparency in our recruitment process.