Commercial Brand Executive

Refresco; Kegworth; Hybrid; GBP 32,000 - 46,000; Full time

Benefits offered by this job

Annual bonus

Hybrid working

Early Friday finish

28 days annual leave + bank holidays

Option to purchase additional leave

Life assurance

Personal healthcare cover

Eye-care vouchers

Employee referral scheme

GroceryAid support

Cheers benefits platform

Onsite parking

Discounted products

Job summary

Refresco is seeking a Commercial Brand Executive at our Kegworth Head Office to drive brand strategies, campaigns and trade events across our UK branded portfolio.

You will collaborate with Brand Managers and cross-functional teams to deliver integrated campaigns, coordinate communications, support annual plans and promotions, and ensure consistent brand messaging across channels. This is a visible, fast-paced role with hybrid working and a strong benefits package.

Qualifications

• Marketing/commercial background with ability to drive brand campaigns.

Responsibilities

• Deliver integrated campaigns across the branded portfolio.
• Coordinate brand activity and trade events from planning to execution.
• Support launches & promotions with budget allocation and trade media spend.
• Lead trade event delivery with KPI, ROI, and engagement tracking.
• Ensure consistent brand messaging across channels.
• Collaborate with Brand Managers and cross-functional teams.

Skills

Marketing

Commercial awareness

Campaign planning

Tools

PowerPoint

Excel

Job description

Step into a role where you’ll help shape and elevate some of the UK’s most exciting beverage brands, driving campaigns, events, and brand activity that genuinely influence commercial performance. It’s a standout opportunity for someone with a marketing or commercial foundation who wants to grow, make their mark, and play a visible role in building brands people love.

Commercial Brand Executive

Permanent

Kegworth, Head Office

38 hours

Reward & Benefits

• Annual bonus and pay reviews
• Hybrid working
• Early Friday finish to kick‑start your weekend
• 28 days of annual leave plus bank holidays
• Option to purchase additional leave, increasing your allowance to 31 days plus bank holidays
• Life assurance coverage
• Personal healthcare cover, including 24/7 virtual GP access for your family
• Free eye‑care vouchers and discounted glasses
• Employee referral scheme with bonuses for successful referrals
• GroceryAid support services offering financial, legal, wellbeing and practical guidance
• Cheers benefits platform providing discounts, free perks, and wellbeing tools
• Free onsite parking and discounted products

About The Role

The Commercial Brand Executive supports the development and execution of brand strategies to deliver the agreed annual volume, GM/L and EBITDA budgets for the designated brands and to drive awareness, engagement, and commercial growth across the branded portfolio. Working closely with Commercial Brand Managers and cross-functional teams, this role is responsible for delivering marketing campaigns, coordinating brand activity and trade events, and ensuring consistent brand messaging across all channels.

Key Responsibilities Of The Commercial Brand Executive

• Support Sales & Marketing by delivering integrated assistance across the full branded portfolio
• Manage branded communications to ensure consistency, clarity, and impact across internal and external channels
• Assist Brand Managers with annual planning, audits, idea generation, and creative agency coordination
• Execute multi channel campaigns including content creation, sample coordination, and sales team engagement
• Lead trade event delivery from planning through execution, including KPI, ROI, and engagement tracking
• Support launches & promotions while collaborating on budget allocation, pricing, promotions, and trade media spend

About You

The ideal candidate will bring a marketing/commercial background, supported by excellent organisational and project management skills and confident communication and presentation abilities. They will demonstrate a high level of attention to detail and the capability to manage multiple priorities in a fast‑paced environment. Proficiency with Microsoft Office and key tools, particularly PowerPoint and Excel, is essential, with experience using digital marketing platforms considered a valuable advantage.

Find out more about the Refresco Values here: https://www.refresco.co.uk/uk/about/our-values

About Refresco

Refresco is the global independent beverage solutions provider for Global, National and Emerging brands, and retailers with production in Europe, North America, and Australia.

Refresco offers an extensive range of product and packaging combinations from juices to carbonated soft drinks and mineral waters in carton, PET, Aseptic PET, cans, and glass.

Refresco continuously searches for new and alternative ways to improve the quality of its products and packaging combinations in line with consumer and customer demand, environmental responsibilities, and market demand

Refresco is headquartered in Rotterdam, the Netherlands and has more than 13,500 employees. www.refresco.com.

Our drinks on every table. That's the Refresco vision. We’re a global business and currently produce 12 billion litres of soft drinks from 64 manufacturing plants in 12 countries and we’re only just getting started.

We’re the proud owners of six drinks manufacturing sites within the UK. Our UK business provides a great place to work for over 1,800 employees, who produce private label soft drinks and fruit juices for all the leading retailers.

Whether it’s packed in cartons, bottles or cans, we ensure that our products are made to the highest quality standards. Our products get where they need to be when they need to get there to meet the needs of our high‑profile customers.

Refresco believes that equal opportunity for all is fundamental to our company's values and all our applicants can expect fairness and transparency in our recruitment process.