Co-Founder & CMO

Afrilish; United Kingdom; On-site; GBP 50,000 - 90,000; Full time

Job summary

Join a forward-thinking food platform focused on African cuisine as a marketing co-founder. This exciting opportunity allows you to shape the brand and customer experience from the ground up. You will lead marketing strategies, develop partnerships, and create impactful messaging that resonates with customers. With a commitment to cultural authenticity, you'll have full creative control and the chance to influence the brand's future. If you're passionate about building something meaningful and have a strong marketing background, this role is perfect for you.

Benefits

Co-founder equity

Full creative control

Influence over brand growth

Qualifications

• 10+ years in senior marketing roles, preferably in foodtech or culturally-driven brands.
• Experience in building early-stage startups is useful but not essential.

Responsibilities

• Lead the go-to-market plan and growth strategy.
• Develop content, community, and partnership marketing.

Skills

B2C Marketing

Digital Performance Marketing

Brand Development

Partnership Marketing

Product Marketing

Messaging Strategy

Job description

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Afrilish is a food platform focused exclusively on African cuisine. We’re creating a dedicated space where African restaurants can grow without competing against major chains or unrelated options. With 40+ restaurant partners across six locations, and a clear growth plan, we’re now bringing on a marketing co-founder to build the brand and accelerate traction.

Who We’re Looking For

We’re hiring a marketing co-founder, not a marketing lead. You’ll be shaping the brand, the voice, and the customer engine from scratch.

You should bring:

• 10+ years in senior marketing roles (B2C, foodtech, or culturally-driven brands preferred)

• Experience building early-stage startups is useful, but not essential

• Strong background across brand, digital performance, partnerships, and product marketing

• A track record of creating clear, confident messaging that cuts through noise

• Comfortable doing both strategic work and hands-on execution

• Familiar with equity-first roles (deferred salary until funding or revenue)

• Ideally UK-based or available during UK business hours

What You’ll Do

• Lead our go-to-market plan, positioning, launch, and growth strategy

• Develop and run content, community, and partnership marketing

• Shape the Afrilish brand voice, tone, and identity

• Build funnels to drive app downloads and restaurant signups

• Co-create pitch decks and investor materials

• Collaborate directly with the founder and product team

What’s On Offer

• Co-founder equity based on experience and impact

• No salary upfront, compensation begins post-funding or revenue

• Full creative control over how marketing is built

• Influence over the future of a brand centered around cultural authenticity and growth

Why It Matters

• You’re not joining a company. You’re building one. If you want full ownership of your marketing work and equity that reflects your value, this is your seat at the table.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Technology, Information and Internet

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