Co-Founder & CMO

JR United Kingdom; United Kingdom; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join an innovative food platform focused on African cuisine as a marketing co-founder. This role offers the unique opportunity to shape the brand and drive growth in a culturally rich environment. You will lead the marketing strategy, develop partnerships, and create impactful messaging that resonates with customers. With a focus on authenticity and cultural representation, you will have full creative control and the chance to influence the future of the brand. If you are passionate about building something meaningful and want to take ownership of your work, this is your chance to make a significant impact.

Benefits

Co-founder equity

Full creative control

Influence over brand direction

Qualifications

• 10+ years in senior marketing roles, preferably in B2C or foodtech.
• Experience in early-stage startups is useful but not essential.

Responsibilities

• Lead go-to-market plan, positioning, launch, and growth strategy.
• Shape the brand voice, tone, and identity for Afrilish.

Skills

Senior Marketing Experience

Brand Development

Digital Performance Marketing

Partnerships Marketing

Product Marketing

Strategic Planning

Hands-on Execution

Messaging Creation

Job description

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Afrilish is a food platform focused exclusively on African cuisine. We’re creating a dedicated space where African restaurants can grow without competing against major chains or unrelated options. With 40+ restaurant partners across six locations, and a clear growth plan, we’re now bringing on a marketing co-founder to build the brand and accelerate traction.

Who We’re Looking For

We’re hiring a marketing co-founder, not a marketing lead. You’ll be shaping the brand, the voice, and the customer engine from scratch.

You should bring:

• 10+ years in senior marketing roles (B2C, foodtech, or culturally-driven brands preferred)

• Experience building early-stage startups is useful, but not essential

• Strong background across brand, digital performance, partnerships, and product marketing

• A track record of creating clear, confident messaging that cuts through noise

• Comfortable doing both strategic work and hands-on execution

• Familiar with equity-first roles (deferred salary until funding or revenue)

• Ideally UK-based or available during UK business hours

What You’ll Do

• Lead our go-to-market plan, positioning, launch, and growth strategy

• Develop and run content, community, and partnership marketing

• Shape the Afrilish brand voice, tone, and identity

• Build funnels to drive app downloads and restaurant signups

• Co-create pitch decks and investor materials

• Collaborate directly with the founder and product team

What’s On Offer

• Co-founder equity based on experience and impact

• No salary upfront, compensation begins post-funding or revenue

• Full creative control over how marketing is built

• Influence over the future of a brand centered around cultural authenticity and growth

Why It Matters

• You’re not joining a company. You’re building one. If you want full ownership of your marketing work and equity that reflects your value, this is your seat at the table.