Client Enablement Specialist (Insight Specialist)

DMPG; London; Remote; GBP 37,000 - 63,000; Full time

Job summary

Join an innovative team as an Enablement Specialist, where you will leverage your expertise in Adobe and Google Analytics to drive impactful insights and client success. This role offers the opportunity to work autonomously while being supported by experienced leaders, allowing you to grow your skills and make a significant impact on client projects. With a focus on data collection and activation, you'll engage in exciting projects that challenge your analytical abilities and creativity. If you're looking for a dynamic environment that values personal growth and teamwork, this could be the perfect fit for you.

Benefits

Unlimited bonus potential

7% Pension

Private Medical Cover

Annual Health and Wellbeing Budget

Unlimited Training & Development Budgets

Flexibility in Working Hours/Location

4.5 day Working Week

Summer & Winter Parties

Qualifications

• 1-5 years experience in Adobe Analytics or Google Analytics.
• Proficient in Microsoft Office tools, especially spreadsheets.

Responsibilities

• Act as the primary interface for clients within your subject specialism.
• Manage client delivery tasks related to Data Activation.

Skills

Adobe Analytics

Google Analytics

Data Activation

Data Collection

Communication Skills

Task Management

Education

Bachelor's Degree in a relevant field

Tools

Microsoft Office

Job description

Does this sound like you?

Have you spent the last few years scouring Adobe Analytics or Google Analytics data for impactful insights? Maybe you’re the best at this where you work, you’re coasting along, but you don’t want to be. You yearn to be challenged.

Maybe you DO love this, but you want the bigger picture. You want to decide what’s tracked in the first place; you want to KNOW that your insights will create action, because you’re best mates with the UX designer and the person running the Personalisation program.

Maybe you do love insight, but you’re not ready to bucket yourself in. You want to try out new analytics platforms, experiment with novel statistical methods, have a go at running a program sometime. You want to invest in a role that will grow with you wherever you go.

If you have

• Analytics: 1, 3 or 5+ yrs experience working directly within Adobe Analytics or Google Analytics (technical or insight/ reporting).

• Attitude: a proactive by default mindset, a sense of humour (seriously, this is important) and a palpable yearning to become much better.
  
  Then this could be the best place in the world for your career

The DMPG Mission

We are a deeply experienced team, dedicated to maximising client value return on data & technology. We’ve managed to do this better than anybody else for 10 years running by:

• Knowing digital data & the customer experience better than anyone.

• Hiring the best people (see Benefits).

• Working honestly (we never over-sell or under-deliver & operate as part of our client's teams).

Our mission is to become recognised world leaders across our entire service portfolio and we have a serious plan to get there, across the UK, EU, US & AU.

Our team typically grows 20-30% each year. If successful, we’ll tell you exactly which DMPG role looks best matched and when we expect that specific role to become available.

What we do

Our core enablement services cover six key components within two service strands:

DATA COLLECTION

1. Data layer strategy, design and implementation
2. Tag management strategy, deployment and maintenance
3. Analytics strategy, implementation and insights support

DATA ACTIVATION

4. Conversion rate optimisation strategy, execution and insights support
5. Personalisation strategy, execution and insights support
6. Omni-channel digital customer experience journey orchestration.

We typically start working with a client on one distinct problem (e.g. a new Analytics implementation) and then quickly demonstrate the value of broader engagement (e.g. by delivering impactful insight based on newly reliable data or by setting up a few quick win CRO/P tests).

The cornerstone of all our services is accurate data, matched with evolving business needs & trusted by the entire organisation.

The Role- Senior/ Base/ Junior Enablement Specialist

The Enablement Specialist (ES) is focused on building their core skillset & engaging with clients as necessary to execute on this. The ES might run an insight project, a user testing program or an internal competitor benchmarking initiative and would act largely autonomously within this role. On most accounts, there will also be an Enablement Lead, who is ultimately responsible for the holistic sentiment & direction of the client.

While the EL runs the client, it’s extremely important that each specialist has clear & distinct ownership. The EL will guide you and plug you into client sentiment, but this only works if you’re in charge and recognised as the expert.

The sort of person who thrives in the ES role typically loves their specialism too much to tolerate lots of client management, but at the same time needs to see a bit of the bigger picture to really enjoy their work. If you are put off by the idea of always feeding into an EL’s plan or having to deal with some aspects of client management, then this role is probably not the best fit for you.

Responsibilities

In this role, you will report to the COO, who will support you on all client tasks and ensure you’re getting the best possible support from the team to deliver for your clients & accelerate your career. Your day-to-day responsibilities will include:

• Being the primary interface for our clients within your own subject specialism.

• Ensuring all client requirements are understood, documented and validated, drawing on your experience to help define requirements.

• Manage the client delivery of tasks related predominantly to your primary subject area:

  • Data Activation (CRO/ Personalisation program management & Reporting/ Insights)

    • Research: Interrogating client data, their competitors, UX research and AI CX evaluation tools to generate strong test ideas.

    • Execution: scoping tests, moulding these with the client, briefing to DMPG dev team, overseeing development & launch and monitoring to deactivation.

    • Evaluation: building test results dashboards, applying relevant audiences, writing summaries including actions.

    • Strategy: turning lots of individual test results into compelling narratives for change, typically delivered within quarterly reviews.

    • Cross-Channel Interface: key to success is the ability to think outside of your comfort zone - bringing in other DMPG teams to contribute where beneficial to the program, e.g. suggesting an Analytics Audit where data quality is compromising testing, or an omni-channel audit where there’s untapped opportunity to extend web successes to email/ ad networks.

Your ESSENTIAL skills and experience

• Technical:

  • 1, 3 or 5+ years Adobe Analytics, including extensive use of admin functions & reporting.

  • Ability to support clients across workstreams that span Data Collection AND Data Activation.

  • Proficient in Google / Microsoft office tools including spreadsheets and slide decks.

• Personal:

  • Proactive by default.

  • Excellent communication skills - verbal, written & presentation material + delivery.

  • Excellent task management skills & comfort triaging a long task list.

  • Enjoys working in a fast-paced, team environment.

  • Sense of humour.

Salary and benefits

We have a 95% offer acceptance rate and no candidate has ever turned down a DMPG job offer in favour of another comparable agency role.

0% staff turnover in 2023

This has helped us to build the best team in the business and is built on:

• Absolute meritocracy*

• Maximal working flexibility.

• Rapid development paths (30% YoY growth means nobody has ever had to wait for a promotion that they’re personally ready for).

• & an extremely warm, friendly environment.

*We use transparent salary bands, extremely detailed personal development feedback & an OKRs Impact Points framework for measuring & returning personal value creation to make sure you get back what you put in, and you’re never waiting for a promotion that you deserve.

Benefits include:

• Junior ES: up to £37,875.

• Base ES: £37,875 to £46,125.

• Senior ES: £54,375 to £62,625.

• Director-level: £62,625+.

• Unlimited bonus (up to 10%, 15% & 20% commonly achieved & absolute control over this via our OKRs Impact Points framework).

• 7% Pension.

• Private Medical Cover.

• £2k* Annual Health and Wellbeing Budget (will be provided Pro Rata).

• Unlimited Training & Development Budgets.

• £5k* Limit on Cycle to Work Scheme.

• 4.5 day Working Week.

• Flexibility in Working Hours/Location.

• Summer & Winter Parties.

• Zero Politics or Bureaucracy.

Location

Home-based (Remote), with the option of joining one of our monthly Central London meetups or more regular ad-hoc weekly coworking sessions.

Enablement Specialist: Global, based around “core UK hours” (10-4pm UK Time).

Summary

This is a chance to be part of a growing team delivering real value for major clients. We are in most cases considered as an extension of our client’s team and as such enjoy effective and long-standing working relationships. You should be motivated to make a real difference to all client engagements and to deliver best value through excellence.