Client And Brand Insight Specialist

Vanguard; England; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Hybrid work schedule 3 days in office

Rolling application review

Job summary

Vanguard is seeking a Client and Brand Insight Specialist to independently lead client and brand insight projects that strengthen audience understanding and inform strategic decisions. You will turn research, data and performance metrics into clear recommendations and practical actions.

You will own brand measurement, define success measures, and maintain dashboards to track performance and drivers of awareness, trust and advocacy. Strong stakeholder and agency management skills are essential.

Qualifications

• Strong experience in client insight, market research, brand measurement or related disciplines.
• Proven ability to lead qualitative, quantitative and mixed-method research projects independently.
• Strong analytical skills, including performance measurement, trend identification and interpretation.
• Ability to translate complex evidence into clear, practical and commercially relevant recommendations.
• Strong stakeholder management, agency management and project management skills.

Responsibilities

• Lead insight workstreams and independently design moderate client, brand and strategic research projects.
• Own brand tracking programmes, ensure robust methodologies and clear reporting.
• Define success measures, maintain dashboards and identify material performance changes.
• Generate integrated insight by combining brand, client, market and business evidence.
• Influence stakeholders and challenge assumptions constructively across teams.
• Manage delivery, risk and balance priorities with limited supervision.
• Brief and oversee external agencies, ensuring timely, high-quality outputs.
• Drive improvements to research, measurement and knowledge-sharing processes.

Skills

Client insight

Market research

Brand measurement

Qualitative research

Quantitative research

Mixed-method research

Stakeholder management

Agency management

Project management

AI-enabled tools

Job description

Client and Brand Insight Specialist

The Role

Independently lead client and brand insight projects that strengthen audience understanding, inform strategic decisions and improve business and marketing outcomes. Act as a subject-matter expert, turning research, data and performance metrics into clear recommendations and practical action.

In this role you will

• Lead insight workstreams
  Independently design and deliver moderately complex client, brand and strategic research projects, from defining the business question through to recommendations and action.
• Own brand measurement
  Lead brand tracking and related research programmes, ensuring robust methodologies, consistent reporting and clear understanding of the drivers of awareness, consideration, trust and advocacy. Manage stakeholder engagement, results presentations and action tracking.
• Measure and monitor performance
  Define appropriate success measures, maintain dashboards and reporting frameworks, identify material changes in performance and provide clear recommendations based on findings.
• Generate integrated insight
  Combine brand, client, market and business evidence to identify opportunities and risks, translating complex information into concise, decision-ready recommendations.
• Influence stakeholders
  Build strong partnerships within and beyond Marketing, using insight and expertise to influence decision-making and challenge assumptions constructively.
• Manage delivery and risk
  Balance competing priorities with limited supervision, anticipating risks and implementing appropriate mitigations to ensure successful delivery.
• Manage research partners
  Brief and oversee external agencies, providing constructive challenge and ensuring high-quality, timely and commercially relevant outputs.
• Improve insight capability
  Drive improvements to research, measurement, reporting and knowledge-sharing processes, while supporting colleagues in the effective use of insight.

Key Outputs

Brand tracking dashboards and performance reports

Strategic research programmes and insight workstreams

Integrated analysis and executive-ready recommendations

Agreed success measures and action plans

Stakeholder presentations, workshops and immersion sessions

Agency briefs, research deliverables and quality assurance reviews

Success Measures

Insight informs business, marketing and client decisions.

Reporting provides a clear and consistent view of performance against agreed objectives.

Recommendations result in defined, trackable actions.

Brand and strategic projects are delivered to a high standard, with risks managed effectively.

Stakeholders view the role as a trusted source of expertise, insight and constructive challenge.

What it takes

Strong experience in client insight, market research, brand measurement or related disciplines.

Proven ability to lead qualitative, quantitative and mixed-method research projects independently.

Strong analytical skills, including performance measurement, trend identification and interpretation.

Ability to translate complex evidence into clear, practical and commercially relevant recommendations.

Strong stakeholder management, agency management and project management skills.

Experience in financial services, regulated environments and/or European markets is desirable.

Comfortable using AI-enabled tools to improve research, analysis and productivity.

Special Factors

• Vanguard is not offering visa sponsorship for this position
• This is a hybrid position and would require you to work in the office 3 days per week (Tuesday, Wednesday & Thursday)
• Please note that we review applications on a rolling basis and may close this role early if there is a high level of interest. To avoid missing out, we recommend applying as soon as possible

Why Vanguard?

Vanguard is a different kind of investment company. It was founded in the United States in 1975 on a simple but revolutionary idea: that an investment company should manage its funds solely in the interests of its clients.

This is a philosophy that has helped millions of people around the world to achieve their goals with low-cost, uncomplicated investments.

It's what we stand for: value to investors.

Inclusion Statement

Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose: to take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.