Chief Marketing Officer - Equity Only

Rosie's People; London; Remote; GBP 80,000 - 120,000; Full time

Job summary

An innovative startup in London is seeking a Chief Marketing Officer (CMO) to craft the marketing strategy for a new global platform. This equity-only role offers a chance to build a high-impact marketing function from the ground up, leading a team to shape the brand and drive user acquisition.

Benefits

Remote and flexible working arrangements

Opportunities for global travel

Access to industry conferences and workshops

Qualifications

• Minimum 8 years in senior marketing roles, with at least 3 in leadership.
• Proven experience scaling digital products.
• Excellent command of English in all forms.

Responsibilities

• Lead full-funnel marketing strategy across various segments.
• Build and manage a high-performing marketing team.
• Design go-to-market plans for platform features.

Skills

Digital marketing expertise

Team leadership

Full-stack marketing

Strong communication skills

Data analysis

Education

Bachelor's degree or equivalent experience in Marketing or a related field

Tools

Digital ad platforms

CRM tools

Analytics platforms

Job description

3 days ago Be among the first 25 applicants

PLEASE NOTE THIS IS AN EQUITY-ONLY ROLE AND THE INTERVIEWS WILL COMMENCE IN JULY/AUGUST 2025.

Stealth-Mode Start-Up Client is seeking a visionary Chief Marketing Officer (CMO) to lead the brand, growth, and user acquisition strategy for a soon-to-launch global digital platform. This role will shape the voice, presence, and reach of the business from stealth to public launch and beyond across both B2C and creator/partner-facing segments.

The CMO will work closely with the founding team, product leadership, and external collaborators to build a high-impact marketing function from scratch, blending bold storytelling with data-driven performance strategies.

To apply, please provide a CV, your compensation requirements (including salary expectations for when funding is secured) and a cover letter/note that explains why you are interested and how you meet the requirements. Please note that submissions received without all the requested information will be automatically disqualified and rejected.

Key Responsibilities

• Develop and implement the platform's full-funnel marketing strategy across acquisition, retention, brand, and community.
• Build and lead a high-performing marketing team, including content, performance, influencer, and community roles.
• Oversee brand development, including tone of voice, visual identity, and storytelling approach.
• Design and manage go-to-market (GTM) plans for platform features, updates, and growth campaigns.
• Lead user acquisition and lifecycle marketing across key platforms like Meta, TikTok, YouTube, and Google.
• Create and execute integrated marketing campaigns that drive platform sign-ups and creator engagement.
• Work closely with Product and Data teams to analyse user behaviour and optimise marketing performance.
• Establish and manage key agency, influencer, and media partnerships to increase visibility and adoption.
• Oversee PR, thought leadership, media strategy, and stealth-to-public transition plans.
• Ensure marketing strategies comply with relevant advertising regulations and data protection standards.
  
  

Requirements

• Minimum 8 years in senior marketing roles, including at least 3 years in a marketing leadership position
• Proven experience scaling user-focused digital products or marketplaces, ideally in the creator economy, music, tech, or consumer platforms
• Strong background in full-stack marketing: performance, brand, content, partnerships, and community
• Track record of building and leading teams in fast-paced, high-growth environments
• Deep familiarity with digital ad platforms (Meta, TikTok, YouTube, Google Ads), CRM tools, and analytics platforms
• Experience with influencer marketing and community-led growth
• Demonstrated ability to build and evolve a brand from scratch or through significant transformation
• Excellent communication skills, able to present strategic and creative thinking to varied audiences
• Previous start-up or pre-launch experience is a strong advantage
• Excellent command of the English language in all forms
  
  

Ideal Candidate Profile

• A strategic marketing leader who blends creativity with analytical rigour
• Passionate about building mission-led brands and disrupting outdated industry models
• Equally comfortable thinking long-term and executing day-to-day
• Highly collaborative, with the ability to work cross-functionally and influence at all levels
• Energised by ambiguity, opportunity, and the pace of an early-stage build
• Committed to authentic storytelling and meaningful impact
• Enthusiastic about platforms that support creators and challenge existing structures
• Comfortable and thrives around innovation and technical/forward-thinking technologists and creatives
  
  

Compensation & Benefits

Equity-only at present, to transition to a salaried, full-time permanent position when funding is secured.

Remote and flexible working arrangements, the opportunity to be part of something potentially epic with potential opportunities for global travel, and access to industry conferences and workshops in due course.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Human Resources

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