Channel Sales Manager

Advania UK; Greater London; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

Advania Group is seeking a Channel Sales Manager to drive partner-led growth in the UK, leading discovery calls, demos, and deal progression with Microsoft 365 and digital workplace customers. You will nurture a partner network, build pipelines, and collaborate with product specialists to win deals.

The role combines field and hybrid work with a generous salary and industry-leading commission structure. You’ll join a growing channel team with scope for broader responsibilities as the team

Qualifications

• Proven consultative sales experience and ability to build relationships.
• Experience selling to business stakeholders beyond IT and articulating digital workplace value.
• Knowledge of Microsoft 365, SharePoint and Copilot is ideal; capable of credible customer conversations.

Responsibilities

• Join partner deals as Fresh's commercial lead from discovery to close.
• Re-engage established partners and build joint pipeline plans.
• Open conversations with prospective UK partners and support UK account teams.

Skills

Consultative sales

Relationship building

Tech savvy

AI tools usage

Microsoft 365

SharePoint

Copilot

HubSpot

Tools

HubSpot

Microsoft 365

SharePoint

Copilot

Claude

ChatGPT

Job description

Position Overview

As a Channel Sales Manager you'll work deals alongside partners from first conversation to signature and reopen relationships with partners who have sold Fresh before. You'll make sure every serious enquiry reaches someone who can hold the conversation, and that nothing goes quiet after a demo.

This is a new commercial role and the first of a planned channel sales team whereby as the channel team grows, there will be scope to take on wider responsibilities.

Salary & Benefits

The budgeted salary for this role is between £60,000 - £70,000 a year + industry leading commission structure.

Hybrid working

We recognise the benefits that remote and flexible working brings.

We operate a hybrid working policy that allows our employees to balance time in the office and time from home. Each team within our organisation can decide how to implement this policy.

Responsibilities

• Join partner deals as Fresh's commercial lead. Run discovery and demos with our product specialists, shape proposals, and hold the deal through to close.
• Re-engage established partners with Fresh customers and build a joint pipeline plan with each one.
• Open and progress conversations with prospective UK partners, including small consultancies and independent advisers who do scoping work before a platform is chosen.
• Support Advania UK account teams with sales material, pitch support and deal strategy when their customers evaluate Fresh.
• Own inbound and event leads. Make fast first contact on inbound enquiries, run structured follow-up after every demo, and nurture the existing contact base in HubSpot.
• Knowledge of the intranet and employee experience market.
• An existing network among UK internal communications consultants.

What Success Looks Like

• Introductory meeting held with every active partner, each classified as engaged, dormant or leaning to a competitor
• Runs a Fresh discovery call and demo unsupported, signed off by the hiring manager after observing at least two
• Joint pipeline plan agreed with at least two partners
• At least 8 opportunities meeting the opportunities definition, registers to the seller.

Qualifications & Experience

• Proven consultative sales experience, with the ability to quickly build genuine relationships, establish credibility and create a memorable first impression with prospective customers.
• Experience selling to business stakeholders outside of IT, with the confidence to articulate the value of digital workplace solutions beyond an organisation’s existing technology investment.
• A strong interest in technology, ideally with knowledge of Microsoft 365, SharePoint and Copilot, and the ability to hold credible customer conversations around their role within an organisation.
• Practical experience using AI tools such as Claude, Copilot or ChatGPT, with an understanding of how AI can improve productivity, sales effectiveness and everyday ways of working.
• A customer-first, consultative approach to selling, leading with the customer’s challenges and desired outcomes rather than simply focusing on product features.
• Experience selling software directly or through Microsoft partners, ideally within Microsoft 365, SharePoint, Digital Workplace or a related SaaS environment.
• Strong partner and stakeholder management skills, including knowing when to lead the customer conversation and when to bring in or hand over to the right partner or specialist.
• Comfortable working in a smaller, agile team, able to take ownership, work independently and succeed without the support of a large sales operations function.

About Us

We are the tech company with people at heart.

At Advania, we believe in empowering people to create sustainable value through the clever use of technology. As one of Microsoft's leading partners in the UK, specialising in Azure, Security, Dynamics 365, and Microsoft 365, we have a proven track record of success in delivering transformational IT services.

Our Selection Process

We are committed to ensuring an equitable experience for all candidates, regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

As part of our commitment to our clients we will need to carry out background checks, including a criminal record check, for all offers of employment. If you have any unspent criminal convictions or questions about the screening process.

We are the tech company with people at heart.

Tech is created for people. Our services impact every part of life. We are passionate about understanding your issues, your business, your needs. Our business is built around understanding people, and our employees are empowered to act on this understanding every day.