Channel Marketing Manager

Hill Dickinson LLP; Liverpool; Hybrid; GBP 52,000 - 80,000; Full time

Benefits offered by this job

Flexible working

Top Ten Employer for Working Families

Job summary

Hill Dickinson LLP is seeking a Channel Marketing Manager to lead the firm’s website, intranet, and social media channels, delivering a coherent experience for internal and external audiences. You will oversee three direct reports and work closely with the Head of Marketing and Communications to support business objectives.

The role requires leadership, strong organisational and stakeholder-management skills, and a data-driven approach to optimise channel performance and digital presence within

Qualifications

• Experience in marketing campaigns within a law firm is essential.
• A professional marketing qualification (CIM or equivalent) is desirable.
• Experience managing digital channels within a professional services environment (preferably a law firm).
• Strong ability to manage multiple projects and priorities with excellent planning skills.

Responsibilities

• Lead the firm's website, intranet, and social media channels, aligning with business objectives.
• Manage and support channel specialists to deliver integrated channel results.
• Develop and implement channel strategies to boost engagement and user experience.
• Collaborate with stakeholders across the business to identify and deliver improvements.
• Monitor channel performance and provide insights for continuous improvement.
• Support firm-wide campaigns and business development initiatives.
• Ensure channel activity complies with brand, accessibility, and regulatory requirements.

Skills

Digital channels

Stakeholder management

Social media strategy

Project management

Organisational skills

Education

CIM or equivalent

Tools

Umbraco CMS

SharePoint

Job description

Hours : Monday to Friday, 09:00 - 17:00 (35 hours per week)

Happy to talk flexible working

Hill Dickinson are proud to be named as a Top Ten Employer for Working Families 2025 for the second year running and so, we are happy to consider flexible working opportunities to help you balance your work and home life.

Team: Marketing and Business Development

Location: Liverpool or Manchester

Role overview

Introduction to the role:

The Channel Marketing Manager will lead the development of the firm's key marketing and comms channels, ensuring they work together to deliver a consistent experience for internal and external audiences. The role will have responsibility for overseeing the website, intranet, and social media channels with three direct reports.

The successful candidate will bring leadership, organisational, and stakeholder management skills, using data, insight, and best practice to optimise channel performance, enhance the firm's digital presence, and support wider marketing, communications, and business objectives.

Introduction to the team:

You will be part of the Marketing and Communications team and will report directly to the Head of Marketing and Communications. All members of the wider BD&M team are expected to support the work of the wider business development plans and other parts of the firm as needed.

Key responsibilities:

• Lead the firm's website, intranet, and social media channels, ensuring alignment with business objectives.
• Manage and support channel specialists, fostering collaboration and a joined-up approach to channel delivery.
• Develop and implement channel strategies to drive engagement, visibility, and user experience.
• Work closely with stakeholders across the business to identify and deliver channel improvements and prioritise workstreams.
• Monitor and report on channel performance, providing insights and recommendations for continuous improvement.
• Support firm-wide campaigns, initiatives, and business development activity.
• Ensure all channel activity complies with brand, accessibility, and regulatory requirements.
• Manage relationships with external suppliers and platform providers where required.
• Identify opportunities to improve channel effectiveness, adopting best practice and emerging trends.

What are we looking for:

• Proven experience managing and developing digital channels within a professional services environment, preferably a law firm.
• Demonstrable passion for improving channel performance, identifying opportunities, and driving innovation through new ideas and approaches.
• Experience managing multiple projects and priorities simultaneously, with excellent organisational and planning skills.
• Strong stakeholder management skills, with experience working effectively across a range of business functions and seniority levels.
• Experience developing and delivering social media strategies that drive engagement.
• Excellent communication skills and the ability to collaborate effectively across teams.

It would be beneficial for you to have some of the following:

• Experience working with Umbraco CMS.
• Experience managing or supporting a SharePoint-based intranet environment.
• Experience overseeing website content, governance, and user experience improvements.

Qualifications:

Demonstrable experience in a marketing campaigns role within a law firm is essential. A professional marketing qualification (CIM or equivalent) is desirable.

If you don't meet all of the criteria above but feel that you could add real value to Hill Dickinson, we encourage you to apply and if successful, we can help you develop along the way.

Equality, Diversity and Inclusion

Hill Dickinson is committed to providing fairness and equal opportunity for all regardless of age, gender, gender identity, ethnic origin, disability, sexual orientation, marital or transgender status, nationality, religion or belief.

We understand that our power as a firm comes from empowering our people and that it is only by encouraging and enabling individuals to be themselves at work that we can truly benefit from their rich and varied strengths.

Hill Dickinson is an equal opportunities employer. All applications received by the firm will be considered based on their merit alone and we welcome applications from all suitably qualified individuals regardless of background and from all routes to qualification, with both the SRA and CILEx.

Disability Support

We are a Disability Confident employer, which means if there is anything that we can do to make your visit easier, so you are able to perform at your best, please let us know. You can contact the HR team at [e-mail] should you require any adjustments to the application or interview process.

At Hill Dickinson, we welcome applications from individuals that are looking to return to the law as well as all routes to qualification, with both the SRA and CILEx.

All successful candidates will be subject to our standard pre-employment screening, including a basic criminal record check via Disclosure and Barring Service. Any offer of employment made is conditional upon completion of all checks.

Due to the high response levels we receive for some vacancies, we may expire any of them prior to the advertised closing date and advise you to submit your application as soon as possible.

Dependent on experience

Hours

Monday to Friday, 09:00 - 17:00 (35 hours per week)