CDP & Marketing Activation Lead

Logitech Uk Limited; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic CDP & Marketing Activation Lead to enhance customer experience through data-driven marketing strategies. In this role, you will play a pivotal part in shaping marketing campaigns by defining target audiences and ensuring effective data management. Collaborate with diverse teams to create impactful customer journeys and leverage your expertise in Salesforce and digital marketing. This innovative firm promotes a flexible hybrid work environment, empowering you to thrive both independently and as part of a collaborative team. If you’re passionate about making a positive impact and driving change, this opportunity is for you!

Benefits

Comprehensive benefits packages

Flexible working environment

Support for physical and emotional wellbeing

Diversity and inclusion initiatives

Qualifications

• 3+ years of experience with Customer Data Platforms.
• Strong understanding of data management and marketing automation.

Responsibilities

• Shape customer experience through segmentation and audience building.
• Monitor data flows and analyze insights for improvement.

Skills

Customer Data Platforms

Data Management Solutions

Salesforce Marketing Technologies

Digital Marketing

SQL Concepts

Marketing Automation

Consumer Life-Cycle Analysis

Team Collaboration

Tools

Salesforce

Job description

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

The Team and Role:

Logitech is looking for a bright & well-rounded CDP & Marketing Activation Lead to support Logitech's operation teams in the execution of marketing campaigns, by helping define and create a target audience, made by segmenting available data inside Logitech's Customer Data Platform.

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at Logitech. In this role you will:

Key Responsibilities:

• Shape Logitech’s customer experience by playing a central role within our marketing and customer experience teams through customer segmentation.
• Define and document guidelines for building audiences.
• Create and maintain a naming convention and taxonomy for segments.
• Ensure a basic, common understanding of the existing data model set in the CDP for all stakeholders.
• Capture business requirements and translate them into user stories for delivery.
• Own the process of segment creation and activation to delivery platforms.
• Perform enhancements and tweaks to existing segments composition where required.
• Keep the activated audience data organized, up to date, and shared for the required time for each campaign.
• Setup and configure standard activation channels.
• Monitor existing data flows, both inbound and outbound, to ensure that data is ingested properly and sent for delivery accordingly.
• Analyze platform insights and reports on existing data.
• Analyze consumer life-cycle and provide recommendations for improvement.
• Troubleshoot segmentation and activation issues directly or via vendor support.
• Implement a shared way of working and rules of engagement for other teams to interface with the platform and obtain support.

Preferred Qualifications:

• Minimum 3 years of experience working on Customer Data Platforms within a business function.
• Experience with data management solutions or databases and their capabilities.
• Experience with Salesforce marketing technologies.
• Experience in digital marketing and related reporting.
• Understanding of Salesforce Core and its key concepts.
• Understanding of marketing automation and journey orchestration concepts.
• Understanding of core SQL concepts.
• Understanding of paid media ecosystem concepts.
• Understanding of personalization and CRO concepts.
• Ability to work independently and as part of a team.

Across Logitech we empower collaboration and foster play. We help teams collaborate and learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.

Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.

All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at [phone] for assistance and we will get back to you as soon as possible.

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