Category Marketing Graduate

Lantmännen Unibake; Bagshot; On-site; GBP 26,000 - 32,000; Full time

Job summary

Lantmännen Unibake is seeking a Category Marketing graduate to help shape the LUUK strategy through a clear, rolling process and the right tools and insights. The role focuses on adding long-term value to the market and customers’ businesses, supporting ROOC optimization.

You will gather and interpret market data, build reports and dashboards, and support category reviews and joint business plans. The role is based primarily in the Bagshot office with time in Milton Keynes and occasional travel.

Qualifications

• Undergraduate degree in any discipline.
• Strong numerical and analytical abilities.
• Able to interpret data and produce actionable insights.
• Solid IT literacy including MS Word, Excel, and PowerPoint.

Responsibilities

• Gather, maintain and interpret retailer, category, shopper and market data.
• Produce regular reporting packs and dashboards highlighting trends and opportunities.
• Recommend actions to support category growth and identify white space opportunities.
• Support creation of category stories and customer-facing recommendations.
• Monitor competitor activity and broader market trends to inform decisions.
• Review SKU performance and balance volume, profitability and complexity.

Skills

Numerical skills

Analytical skills

Commercial awareness

IT skills

Communication skills

Education

Undergraduate degree (any)

Tools

Word

Excel

PowerPoint

Outlook

Job description

Location: Predominantly based in the Bagshot office, with at least one day per week in Milton Keynes and other meetings in Bedford or off site as required.

Start Date: January 2027

Lantmännen Unibake are looking for a Category Marketing graduate role to support the ongoing development of the LUUK strategy by helping to build and maintain a clear, rolling strategic process, supported by the right tools, insight and ways of working. The role will help identify how LUUK can add long-term value to the market and to our customers’ businesses, supporting decisions that help maximise LUUK’s return on operating capital (ROOC).

Role Responsibilities:

• Gather, maintain and interpret retailer, category, shopper and market data, producing regular reporting packs and dashboards that highlight trends, risks and opportunities across key categories.
• Recommend actions that support category growth, including identifying white space opportunities, distribution gaps and areas for innovation.
• Support the creation of category stories and customer-facing recommendations through joint business plans and category reviews, while developing an understanding of retailer and operator strategies.
• Monitor competitor activity and wider market trends to track changes in shopper behaviour and bring fresh thinking and external perspectives into the business.
• Review SKU performance to identify over- and under-performing lines, balancing volume, profitability and complexity.
• Build credibility through accurate, reliable work; communicate insights clearly; and develop trusted relationships with account teams and key stakeholders.

Measure of Success in the role:

• Accurate, relevant and timely category reporting.
• Ability to explain the “so what?” and “what next?” behind the data.
• Delivery of projects and assigned actions against agreed deadlines.
• Valuable contribution to customer and category plans.
• Work is clearly documented and easy to refer back to for future use.
• Demonstrable progress against the graduate development plan.

Ideal Candidate:

• An undergraduate in any degree discipline.
• Able to think strategically while staying motivated to deliver and execute effectively.
• A strong team player who can influence others while working collaboratively with key colleagues.
• Enjoys problem solving, can manage complexity and works well to tight deadlines with a positive, can-do approach.
• Objective thinker who is open to alternative options, listens to ideas and can bring information together clearly
• Self-motivated, with a desire to take responsibility and keep developing.
• Excellent interpersonal skills, with the ability to build strong internal and external relationships.
• Acts in line with Lantmännen’s company values, code of conduct and guiding stars of leadership.
• Ideally has a passion for bakery and an interest in the food industry.

Role Requirements:

• The Full unrestricted permanent Right to Work in the UK at the point of application.
• Standard working hours: Monday to Friday, 37.5 hours per week, between 08:30 and 17:30.
• Predominantly based in the Bagshot office, with at least one day per week in Milton Keynes and other meetings in Bedford or off site as required.
• Occasional travel to Copenhagen or other LU sites may be required.
• Some previous work experience would be beneficial, helping the successful candidate settle into the role and contribute quickly.
• Excellent numerical, analytical and commercial skills, with the ability to work confidently with complex information.
• Strong IT skills, including Word, Excel, PowerPoint and Outlook.
• Analytical curiosity, with the confidence to look beyond the numbers to understand causes, connections and implications.
• Strong verbal and written communication skills, with the ability to build understanding and influence effectively.
• Ability to support a collaborative One Team approach.
• Ability to analyse market data, understand customer and consumer needs, and turn insight into practical recommendations.
• Ability to manage multiple projects and priorities, working effectively to competing deadlines.
• Ability to work independently and as part of a multifunctional team, with appropriate support and guidance.
• Learning agility, including seeking feedback, learning quickly and applying new knowledge.