Category Manager (Bfs)

THG; Trafford; On-site; GBP 65,000 - 110,000; Full time

Benefits offered by this job

25 days annual leave

Enhanced maternity/paternity pay

On-site gym

Employee assistance programme

Staff discount on THG brands

Refer a friend bonus

Job summary

THG is seeking a Category Manager to drive online commercial success for Bars & Snacks. You will optimise ecommerce strategy, grow market share and profitability across global markets, partnering with Brand & Marketing and country teams to align product positioning with demand.

You will analyse sales data, pricing trends and site metrics to identify growth opportunities, implement promotions, and ensure a best-in-class CX across Myprotein and THG sites while collaborating with cross-functional

Qualifications

• Proven experience in Ecommerce, Category Management, or Digital Trading, ideally within retail, FMCG, or nutrition/bars & snacks sectors.
• Experience collaborating with marketing, supply chain, finance and country teams.

Responsibilities

• Develop and implement bars & snacks strategies to maximise online sales, market share, and profitability.
• Analyse internal insights (sales data, pricing trends, site metrics) to make data-driven decisions that optimise category performance.
• Identify category growth opportunities leveraging global and regional insights to tailor strategies for each market.
• Conduct frequent site audits to ensure optimal customer experience (CX) and category visibility.
• Own pricing strategy for assigned categories and collaborate with country managers to optimise pricing.
• Develop and implement promotional plans with digital marketing teams to drive customer acquisition and retention.

Skills

Ecommerce

Category Management

Data analysis

Pricing optimisation

Cross-functional collaboration

BI tools

SQL

Excel

AI tools

Tools

Tableau

BI platforms

Excel

SQL

Job description

As the Category Manager, you will be responsible for driving the online commercial success of Bars & Snacks. You will optimise the ecommerce strategy for these categories, ensuring commercial growth and customer engagement across global markets in line with out omni-channel business., Category Performance & Strategy

Category Performance & Strategy

• Develop and implement bars & snacks strategies to maximise online sales, market share, and profitability.
• Analyse internal insights (sales data, pricing trends, site metrics) to make data-driven decisions that optimise category performance.
• Identify category growth opportunities, leveraging global and regional insights to tailor strategies for each market.
• Conduct frequent site audits to ensure optimal customer experience (CX) and category visibility.

Market & Competitor Analysis

• Monitor external market trends, including competitor pricing, innovation, and emerging category trends.
• Leverage insights to develop category plans and influence product launches, pricing, and promotional strategies.
• Collaborate with the Brand & Marketing teams to align product positioning with industry trends and customer demand.
• Collaborate with the internal Retail, Wholesale, Tiktok & Amazon teams to understand insights & omnichannel sales to drive online decisions.

Pricing & Promotion Optimisation

• Own the pricing strategy for assigned categories, ensuring profitability while remaining competitive in each market.
• Work closely with country managers to optimise pricing across Myprotein sites, balancing growth and margin targets.
• Work closely with the internal Retail, Wholesale, Tiktok & Amazon teams to balance the calendar plans to drive growth across channels
• Develop and implement promotional plans, working with digital marketing teams to drive customer acquisition and retention.

Cross-Functional Collaboration

• Partner with supply chain & production teams to ensure optimal stock availability across all international warehouses.
• Collaborate with procurement, finance & logistics to improve cost efficiencies and bottom-line profitability.
• Support senior stakeholders in optimising locale & sales channels mix, reducing cost prices, and managing discount strategies.
• Work closely with customer service teams to address category-specific customer concerns, ensuring a customer-centric approach to category management.

Performance Tracking & Reporting

• Establish and maintain reporting processes to track category performance at a territory level.
• Present insights and strategic recommendations to senior leadership and key stakeholders.
• Continuously monitor key performance indicators (KPIs) and adjust strategies accordingly to drive category success.
• Proven experience in Ecommerce, Category Management, or Digital Trading, ideally within retail, FMCG, or nutrition/bars & snacks sectors.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Commercial mindset with experience in pricing, promotion, and margin optimisation.
• Ability to build strong cross-functional relationships and influence stakeholders across marketing, finance, supply chain, and country teams.
• Detail-oriented with a strong understanding of customer experience (CX) and ecommerce best practices.
• Proficiency in analytics tools (e.g., BI platforms i.e. Tableau) and ecommerce platforms.
• Strong organisational and communication skills, with the ability to manage multiple priorities.
• Proficiency in excel, SQL & Ai Tools would be desirable as well, but not essential

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you'll go further, faster.

Life at THG Nutrition

THG Nutrition is home to some of the world's most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world's largest online sports nutrition brand, alongside Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries - to power and empower those who want more. We move fast, challenge convention, and back ourselves to win. These values shape how we work every day., THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.

Access and Development Programmes

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don't want to work on your birthday? We don't either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12-months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.