Brand Manager - THG Nutrition

THG; Manchester; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days annual leave

Birthday day off

50% staff discount on THG brands

On-site staff shop

Refer a friend £1000 bonus

Job summary

THG Nutrition is seeking a Brand Manager to shape and execute high‑impact strategies for our world‑leading nutrition and wellness brands. You’ll lead brand expression, owned channels, and campaigns in collaboration with Creative, CRM, eCommerce and Product teams to drive engagement and conversion.

The role offers exposure to the full brand lifecycle in a fast-paced environment with bespoke training, mentorship, and progression opportunities at THG Nutrition HQ in Manchester.

Qualifications

• 4+ years in brand management, ideally in nutrition or wellness.
• Proven ability to lead cross-functional teams and manage complex campaigns.
• Familiarity with online and offline marketing strategies and tactics.
• Creativity in developing innovative campaigns that resonate with diverse audiences.
• Data-driven with strong analytical skills to measure and report on campaign performance.
• Collaborative and able to work with internal teams and external agencies or influencers.
• Leadership to manage multiple projects and support team development.
• Excellent presentation skills to engage senior stakeholders.

Responsibilities

• Lead the execution of brand strategy across owned and paid touchpoints.
• Own brand expression across channels, guarding onsite storytelling and customer experience.
• Manage end-to-end integrated marketing campaigns from briefing to delivery.
• Build brand equity through globally integrated campaigns and KPI measurements.
• Champion brand governance and ensure consistency with brand standards.
• Collaborate with Commercial, Creative, Product, eCommerce and senior stakeholders.

Skills

Brand management

Project management

Marketing strategy

Creativity

Analytics

Collaboration

Leadership

Communication

Job description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Job Title: Brand Manager

Reporting to: Head of Brand

Company: THG Nutrition

Location: THG HQ (WA15 0AF) Fully Office based

About THG Nutrition & Wellness

THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear.

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive us through every day.

Why be a Brand Manager at THG?

At THG, you’ll have the opportunity to shape and execute high-impact strategies for some of the world’s leading nutrition and wellness brands. You’ll work in a fast-paced environment where your creativity, leadership, and data-driven insights will directly influence global growth. With our in-house capabilities spanning technology, content creation, marketing, manufacturing, and logistics, you’ll gain exposure to the entire brand and product lifecycle while collaborating with cross‑functional teams. This role offers significant scope for career progression, with access to bespoke training, mentorship programmes, and the chance to make a real impact in a rapidly evolving global industry.

As Brand Manager, you’ll:

• Lead the execution of brand strategy across all owned and paid touchpoints, ensuring every customer interaction consistently reflects the Myprotein brand.
• Own the brand expression across our owned channels, acting as the guardian of onsite storytelling, merchandising and customer experience. Partner closely with Creative, CRM, eCommerce and Product teams to ensure our website and owned platforms tell compelling, customer‑first stories that inspire engagement and conversion.
• Manage end‑to‑end integrated marketing campaigns, from briefing through to execution, ensuring projects are delivered on time, on budget and aligned with commercial and brand objectives.
• Build brand equity through globally integrated campaigns, maintaining consistency of messaging, visual identity and tone of voice across all channels, whilst measuring performance against key brand and commercial KPIs.
• Champion brand governance across the business, ensuring all customer‑facing communications, campaigns and creative outputs meet Myprotein's brand standards and strategic objectives.
• Collaborate closely with Commercial, Creative, Product, eCommerce and senior stakeholders—including the CEO—to deliver best‑in‑class brand experiences that balance creativity with commercial performance

What skills and experience do I need for this role?

• Experience: 4+ years in brand management, ideally in nutrition or wellness.
• Project Management: Proven ability to lead cross‑functional teams and manage complex campaigns.
• Marketing Channels: Familiarity with both online and offline marketing strategies and tactics.
• Creativity: Experience developing innovative campaigns that resonate with diverse audiences.
• Data‑Driven: Strong analytical skills to measure and report on campaign performance.
• Collaborative: Ability to partner effectively with internal teams and external agencies or influencers.
• Leadership: Capable of managing multiple projects simultaneously and supporting the development of team members.
• Communication: Excellent presentation skills to engage and influence senior stakeholders.

What’s in it for me?

Career Development

• Access bespoke development programmes designed by our in‑house L&D team.
• Develop your expertise through our upskilling programme, delivered in partnership with an industry‑leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Enjoy your birthday off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12 months.

Wellbeing Support

• Access face‑to‑face and virtual appointments with our in‑house GP.
• Access our in‑house CBT therapist.
• Access our 24/7 Employee Assistance Programme (EAP) provided by Bupa.
• State‑of‑the‑art on‑site gym.
• Access to our on‑site physio.

Other Perks

• Save up to 12% on personal tech via our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On‑site staff shop.
• Refer a friend and get up to £1000 when they pass their probation.
• Anniversary gifts for 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.