Category Manager

Advocate Group; Liverpool; Remote; GBP 45,000 - 70,000; Full time

Job summary

A leading recruitment partner in the FMCG sector is seeking a Category Manager to shape the future for a major beverage brand. This remote role involves strategic analysis, market insights, and cross-functional collaboration to drive category growth and retail decisions.

Qualifications

• Proven experience as a Category or Commercial Manager in Grocery or AFH.
• Strong analytical skills able to derive insights from market data.
• Experience with insight-led strategies to drive category growth.

Responsibilities

• Develop and execute category strategies to support business growth.
• Analyze shopper behaviors and market trends for strategic planning.
• Lead cross-functional collaborations to optimize distribution and range.

Skills

Analytical skills

Stakeholder management

Consumer behavior understanding

Data storytelling

Tools

Nielsen

IRI

Kantar

Job description

Position: Category Manager

Location: Remote, Ad-Hoc travel to Uxbridge office

Salary: Competitive + Benefits

Are you ready to shape the future of one of the world’s most electrifying energy brands?

Monster Energy, one of the fastest-growing and most recognisable beverage brands globally, is looking for a commercially astute and ambitious Category Manager to lead the charge in developing insight-led strategies that unlock category growth and influence major retail decisions.

The Role:

Develop and execute long-term category strategies across all environments in GB, working closely with the bottler. Own and drive the GB category agenda to support business growth. Lead insight-led customer decision processes to optimise range, space, and distribution. Identify market gaps and build compelling commercial stories to drive growth. Deliver customer planograms using shopper insight and category expertise. Collaborate cross-functionally with sales, marketing, innovation, and trade marketing teams. Analyse shopper behaviours and market trends to shape category plans. Lead post-launch reviews and drive strategic planning for future innovations. Support business reporting cycles with relevant data and insights.

About You:

Proven Category or Commercial Manager experience within Grocery or AFH. Strong analytical skills with expertise in Nielsen, IRI, and Kantar. Ability to turn data into actionable insights with compelling storytelling. Passion for understanding consumer and shopper behaviour. Collaborative approach to cross-functional stakeholder management. Strategic thinker with the ability to prioritise and balance short- and long-term deliverables. A curious, driven, and energetic attitude aligned with Monster’s bold brand ethos.

If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!

Find out more about our available opportunities or how we can help you further your career – contact us today.

If you're interested in this position, please get in touch with Emma at The Advocate Group or APPLY NOW to be considered for this exciting opportunity.

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The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion/belief, sexual orientation, or age.

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