Category Manager

Advocate Group; Hemel Hempstead; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading recruitment partner in FMCG is seeking a skilled Category Manager for a world-renowned energy brand. The role involves developing strategic growth initiatives, leading category agendas, and collaborating across teams to optimize product range and insights based on market analysis.

Qualifications

• Proven Category or Commercial Manager experience within Grocery or AFH.
• Ability to turn data into actionable insights.
• Collaborative approach to cross-functional stakeholder management.

Responsibilities

• Develop and execute long-term category strategies.
• Lead insight-led customer decision processes.
• Analyse shopper behaviours and market trends.

Skills

Analytical Skills

Consumer Behavior Analysis

Collaboration

Tools

Nielsen

IRI

Kantar

Job description

Position: Category Manager

Location: Remote, Ad-Hoc travel to Uxbridge office

Salary: Competitive + Benefits

Are you ready to shape the future of one of the world’s most electrifying energy brands?

Monster Energy, one of the fastest-growing and most recognisable beverage brands globally, is looking for a commercially astute and ambitious Category Manager to lead the charge in developing insight-led strategies that unlock category growth and influence major retail decisions.

The Role:

Develop and execute long-term category strategies across all environments in GB, working closely with the bottler. Own and drive the GB category agenda to support business growth. Lead insight-led customer decision processes to optimise range, space, and distribution. Identify market gaps and build compelling commercial stories to drive growth. Deliver customer planograms using shopper insight and category expertise. Collaborate cross-functionally with sales, marketing, innovation, and trade marketing teams. Analyse shopper behaviours and market trends to shape category plans. Lead post-launch reviews and drive strategic planning for future innovations. Support business reporting cycles with relevant data and insights.

About You:

Proven Category or Commercial Manager experience within Grocery or AFH. Strong analytical skills with expertise in Nielsen, IRI, and Kantar. Ability to turn data into actionable insights with compelling storytelling. Passion for understanding consumer and shopper behaviour. Collaborative approach to cross-functional stakeholder management. Strategic thinker with the ability to prioritise and balance short- and long-term deliverables. A curious, driven, and energetic attitude aligned with Monster’s bold brand ethos.

If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!

Find out more about our available opportunities or how we can help you further your career – contact us today.

If you're interested in this position, please get in touch with Emma at The Advocate Group or APPLY NOW to be considered for this exciting opportunity.

Phone: [phone]

Email:

The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion/belief, sexual orientation, or age.

By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.