Category Manager

Stonegate Farmers; Lacock; On-site; GBP 45,000 - 65,000; Full time

Job summary

Stonegate Farmers Ltd in Lacock, Wiltshire is seeking a Category Manager to connect internal teams with retail partners across brand and own-label products, driving growth in sales, profits and market share. You will lead category strategies, oversee own-brand ranges, and analyse financial data, shopper insights and market trends to recommend range reviews, promotions and innovations.

The role requires a degree in business or marketing and at least 3 years in category management, with strong

Qualifications

• Degree or equivalent in business or marketing.
• Minimum 3 years in Category Management with retailers.
• Experience analyzing data to deliver insights and recommendations.
• Experience working on Own Label products is a plus.

Responsibilities

• Act as lead category partner for strategic customers, delivering tailored insights to strengthen collaboration.
• Oversee own-brand innovation ranges and opportunities for customers.
• Champion shopper needs; ensure behaviours drive category development.
• Leverage financial, category and consumer data to inform range reviews, promotions and innovation.
• Work cross-functionally with sales, marketing and supply chain for execution of category strategies.
• Build and enhance relationships with strategic customers and partners.
• Monitor category performance with regular data-driven updates for internal and external stakeholders.
• Optimize ROI and achieve KPIs for site-based teams.
• Promote best-in-class commercial practices within the team.

Skills

Stakeholder management

Communication skills

Commercial acumen

Market trends analysis

Proactive approach

Education

Degree or equivalent in business or marketing

Tools

PowerPoint

Excel

Kantar MyWorld Panel

Dunnhumby

Nectar 360

Assosia

Vypr

Job description

We are seeking a Category Manager to join our Head Office team based in Lacock, Wiltshire. As our Category Manager, you will play a pivotal a key role in connecting internal teams with retail partners across both brand and own-label products. The main goal is to drive growth in sales, profit, and market share for both Stonegate Farmers and its customers by implementing strategic initiatives backed by financial data, category analysis, and consumer insights. This role ensures category performance aligns with business objectives, leverages market opportunities, and strengthens retail partnerships to achieve shared success.

About Stonegate Farmers Ltd

Stonegate Farmers Ltd is an integrated free range and organic egg business organised across three divisions comprising farming and agriculture, egg packing and cooked egg processing. Established in 1926 and under new ownership since 2016, we have grown into one the largest free-range and organic egg producers within the UK.

Role & Responsibilities:

• Act as the lead category partner for key strategic customers, developing tailored strategies and delivering actionable insights to strengthen collaboration.
• Oversee own-brand innovation ranges, identifying and capitalising on customer-specific opportunities.
• Champion consumer needs, ensuring shopper behaviours and preferences drive category development and decision-making.
• Leverage financial, category, and consumer data to provide insight-driven recommendations for range reviews, promotions, and innovation.
• Work cross-functionally with sales, marketing, and supply chain teams to ensure seamless execution of category strategies.
• Build and enhance relationships with strategic customers, positioning Stonegate Farmers as a trusted advisor and industry leader.
• Monitor category performance, providing regular updates and data-driven insights to both internal teams and external partners.
• Optimise ROI and achieve key performance indicators for site-based business teams.
• Promote best-in-class commercial practices, driving excellence within the team.

Person Specification:

• Able to display our company values: Respect, Aspire, Courage, One Team, Diversity
• Proactive in approach
• Exceptional communication and interpersonal skills, with a proven track record of building strong partnerships with retail customers.
• Commercial acumen and a deep understanding of shopper behaviour and market trends
• Strong grasp of financial metrics and market dynamics, ensuring profitability and alignment with customer goals.
• Excellent organisation, presentation and project management skills.
• Strong stakeholder management skills

Qualifications / Experience:

• Degree or equivalent, within business or marketing

• Minimum of 3 years' experience within Category Management
• Experience in analysing and leveraging data deliver true insight that drives effective recommendations and action
• Proven success in implementing category initiatives with retailers
• Proficient in the use of Microsoft Office (particularly PowerPoint & Excel
• Experience using Kantar MyWorld Panel, Dunnhumby, Nectar 360 (Sainsbury's Insight Platform) , Assosia and Vypr (preferred)
• Experience working on "Own Label" products (preferred)