Category Insight Manager

Cerealto; London; On-site; GBP 50,000 - 60,000; Full time

Job summary

Cerealto, a leader in private-label biscuits, seeks a Category Insight Manager to deliver key shopper insights and support growth initiatives. This role involves analyzing market data, informing strategic direction, and collaborating with clients in the fast-moving consumer goods (FMCG) sector. Candidates should possess strong analytical skills, a solid background in category management, and the ability to travel across Europe.

Qualifications

• More than 5 years of experience in Sales or similar roles.
• Experience in FMCG industry preferred.
• Ability to travel as required.

Responsibilities

• Deliver shopper, category, and market insights.
• Lead use of syndicated data for decision-making.
• Help retailers localize private label ranges.

Skills

Fluency in English

Category management

Shopper insight

Commercial analytics

Qualitative research

Quantitative research

Education

Education or experience in Sales, Business Administration, or Engineering

MBA or specialised postgraduate studies

Job description

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We share with you a new opportunity for a Category Insight Manager to join Cerealto, a private-label biscuits leader with a presence in Iberia, México and the UK.

We’re a 500M€ private equity-owned business on an ambitious growth journey.

In this role, and reporting to the Commercial Director, you will be responsible for delivering shopper, category, and market insights that inform strategic direction, customer planning, and commercial performance.Acting as a bridge between data and decision-making, you will help shape category narratives, drive customer engagement, and support innovation and execution across key European markets.

RESPONSIBILITIES:

• Market knowledge within the assigned business area: clients and competitors.
• Profitably and sustainably grow the business of assigned Europe clients for mutual benefit.
• Ensure customer satisfaction according to each client’s strategy.
• Lead the use of syndicated data (e.g., Nielsen, Kantar, IRI, loyalty data) to inform decision-making.
• Understand the product value chain.
• Provide regular reporting on market and competitor performance across priority channels.
• Help retailers localize and personalize private label ranges using regional consumer insights.

REQUIRED EDUCATION AND SKILLS:

- Education or experience in Sales, Business Administration, or Engineering. MBA or specialised postgraduate studies are a plus.

- Languages: English fluent is essential, other languages are a plus.

- Ideally experienced within snacks, bakery, or broader food categories.

-Strong background in category management, shopper insight, or commercial analytics within the FMCG industry.

- Skilled in both qualitative and quantitative research methodologies.

- The location is flexible: Europe or UK.

For this position, availability to travel is required

COMPETENCIES:

Agility in adapting / Investigative mindset / Communicates with impact / Teamwork / Results-oriented / Consumer-focused.

MINIMUM EXPERIENCE REQUIRED:

More than 5 years of experience in Sales or similar roles.

WHY CEREALTO?

We’re an innovative, fast-moving company in the food industry, and this role offers the chance to drive meaningful change while working with talented people across the business.

If you’re a communications professional who thrives on variety and impact—or if you know someone who’d be a great fit, share this job offer.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Industries

  Food and Beverage Services and Food and Beverage Manufacturing

Referrals increase your chances of interviewing at Cerealto by 2x

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