Category Development and eCommerce Manager

Nomad Foods; City of Westminster; On-site; GBP 60,000 - 100,000; Full time

Job summary

A leading frozen food company in the UK is looking for an eCommerce Strategy Manager to enhance their category development efforts. This pivotal role involves localising the Category Vision for markets, championing the eCommerce strategy over a three-year horizon, and managing omnichannel initiatives. Candidates must have strong FMCG and retail-facing eCommerce experience. Competitive salary, car allowance, and up to 25% bonus offered.

Benefits

Competitive salary

Car allowance

Up to 25% bonus and benefits

Qualifications

• Proven experience in FMCG is essential.
• Experience working with retailers in a central role required.
• Strategic and retail-facing category development experience is necessary.
• Essential eCommerce experience in retail settings.

Responsibilities

• Support markets in localising the new Category Vision for customers.
• Champion the Nomad Foods eCommerce strategy over a 3-year horizon.
• Assess and recommend eCommerce presence in new channels.
• Facilitate the Nomad Foods eCommerce Community.
• Drive eCommerce capability through running learning programs.
• Define omnichannel activation strategies.
• Ensure appropriate budget planning for eCommerce services.
• Manage workload and prioritise tasks effectively.
• Communicate with in-market stakeholders.
• Collaborate cross-functionally within Group Commercial.

Skills

Strong FMCG experience

Retailer engagement

Category development

eCommerce retail-facing

Job description

Overview

Category Development is a key discipline in Nomad Foods and is identified on the Flywheel as a key lever of growth plans. The Category Development focus of this role in the Commercial Centre of Expertise is to actively enable our markets to deliver better plans to their retailers. eCommerce is a key channel of Nomad Foods growth, representing almost 10% of the business and a strategic pillar of our growth ambition. The eCommerce focus of this role is to drive and develop our eCommerce strategy for the future (1‑3‑5 years) and facilitate best practice activities in our markets, including rollout of the new Nomad Foods Category Vision.

Responsibilities

• Directly support markets to localise the new Category Vision so they can take it to their customers, via toolkits and, where appropriate, hands‑on support.
• Own and champion the Nomad Foods eCommerce strategy with a 3‑year horizon, including:
• Full Basket Optimisation – ensure Nomad Foods online presence is viewed as 'best‑in‑class' to win with retailers and shoppers.
• Emerging Channels – assess and recommend Nomad Foods presence in eCommerce sub‑channels (focus on qCom & Wholesale) where commercially viable.
• Staying ahead of the curve – explore commercial gains through innovation and new technologies.
• Facilitate Market Communities: run the Nomad Foods eCommerce Community to ensure connectivity between markets and central functions and effective sharing of best practice.
• Drive capability through eCommerce and Category Development: raise the bar for eCommerce capability, including running the eCommerce learning programme and owning Flywheel materials.
• Deliver omnichannel test and learn activities: define how eCommerce and omnichannel can drive activation of Category Vision and Path to Purchase; own a pipeline of innovation test and learn activities, in‑store and online, supporting markets to activate and sharing learnings.
• Ensure budget is planned and spent appropriately, as per agreed AP, and negotiate the best package for Nomad Foods' eCommerce service providers.
• Prioritise tasks and manage workload effectively.
• Facilitate and communicate with a high number of in‑market stakeholders.
• Work effectively cross‑functionally within Group Commercial and other central functions.
• Maintain a long‑term eCommerce strategy focus with a capability‑driven mindset across both disciplines.
• Have experience of Category Development strategy and best practices, and see the potential of unlocking Category Development within the eCommerce strategy.

Qualifications

• Strong FMCG experience is essential.
• Experience of working with retailers in a central role.
• Category development experience both strategic and retail‑facing.
• eCommerce experience (retail‑facing) is essential.

Benefits

• Competitive salary, car allowance & up to 25% bonus and benefits.

About Nomad Foods

Headquartered in the UK, Nomad Foods is Europe's leading frozen food company with revenues of €2.9 billion and operations in 22 key markets. Founded 10 years ago, we own iconic brands such as Birds Eye, Findus, iglo, Ledo, and Frikom. We are guided by our Purpose – Serving the World with Better Food – and are committed to making a positive impact on performance, people and the planet.