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Category and Trade Marketing Manager

Wella Company

London

Hybrid

GBP 45,000 - 80,000

Full time

10 days ago

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Job summary

An established industry player is seeking a dynamic Category and Trade Marketing Manager to drive profitable growth and enhance brand performance. This pivotal role involves developing strategic marketing initiatives and collaborating closely with retail partners to ensure excellence in execution. The ideal candidate will have a strong background in category management, excellent analytical skills, and the ability to influence at all levels. Join a forward-thinking company that empowers its employees to inspire beauty professionals and engage communities, all while delivering sustainable growth. If you are passionate about marketing and ready to make a significant impact, this opportunity is for you.

Benefits

Flexible Working Hours

Employee Discounts

Health Insurance

Professional Development Opportunities

Wellness Programs

Qualifications

Experience in leading category management essential.
Proven success working with large FMCG retailers.
Strong analytical skills and commercial acumen.

Responsibilities

Develop and execute category and trade marketing strategies.
Build strong relationships with retail partners.
Analyze market trends and competitor activity.

Skills

Category Management

Trade Marketing

Analytical Skills

Communication Skills

Commercial Acumen

Project Management

Education

Bachelor's Degree in Marketing or Related Field

Tools

Microsoft Excel

Microsoft PowerPoint

CRM Software

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Position Title: Category and Trade Marketing Manager

Location: Wimbledon (Hyrid, 2 days in office)

Reports to: Consumer Retail Director

ABOUT THE WELLA COMPANY

Together,WEenable individuals to look, feel, and be their true selves.

WellaCompany is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, WellaCompany and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, WellaCompany empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE

We are actively seeking our next Category and Trade Marketing Manager within the consumer retail channel who can help us to deliver accelerated profitable growth, developing winning strategies and ensuring in store execution with excellence.

Retail (highstreet, department stores, Pharmacy, Ireland and QVC) is our fastest growing channel with significant opportunity for further growth and new partnerships – it is therefore a crucial role for the future of the brand in UKI. We require someone with a strong background in category and trade marketing management to continue to step change the nail and hair categories alongside Wella and OPIs performance as a key player in the industry.

KEY RESPONSIBILITIES

Category Management

Actively build Category Visions (1-3 year) and Growth Story with appropriate amendments by channel and by customer
Build yearly category stories which identify clear actionable levers for category growth
Actively build Category plans for next 12 months by customer
Together with CMI and Channel Marketing to work from the consumer/shopper insight to identify category opportunity and translate into winning customer activation.
To create strong working partnerships with retailer counterparts at Buyer, Merchandiser, Senior Buyer level
To identify and analyse key competitor activity and report / track competition
Contributes to brand performance analysis. Consolidates brand 4P performance, provides business building perspectives on competitive & customer analysis

Strategy Development and Execution

Continually influences the sales & brand team to take necessary 5P corrective action
Translates, develops & adapts branded concept sells / retailer channel business cases for every launch / initiative to each major customer
Conducts initiative launch performance 5P analysis. Challenges under performance & shares what good looks like
Translate insights / category data into action to support retailer sell-ins
Validates final initiative sizing & works alongside brand to determine success of innovation

Cross Functional working

Be the conduit between Brand Marketing and Sales Teams to ensure Wella strategy is applied, customized and executed with excellence
Be the expert and driver of Commercial Excellence and improving commercial performance
Building strong working relationships across the business to enhance the performance of UK business: Global Divisions, UK Sales, Education and Marketing Teams

QUALIFICATIONS

Experience in leading category management essential
Experience in in store, e-commerce and online marketing preferred
Proven success working with large FMCG retailers
2 way supplier and retailer P&L management experience
High level of numeracy, with strong analytical skills
Excellent organisation capabilities, ability to prioritise effectively and work under pressure on short deadlines
Ability to build and maintain effective working relationships
Excellent communication skills, both written and verbal
Strong team player with ability to effectively listen, contribute and influence
Experience in strategic planning and ability to effectively contribute to and influence higher level strategy
Confident in presenting to large groups and influencing at all levels of the organisation
Strong commercial acumen
Sound knowledge of Excel and Word and PowerPoint packages
Proactive, results oriented, flexible approach to work

EEO OPPORTUNITIES

Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.

We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender,disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on thislinkto review the Notification of Equal Opportunity Rights poster

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing
Industries
Manufacturing and Personal Care Product Manufacturing

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