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Sports Direct is the UK's No.1 sports retailer, offering a wide range of sportswear, footwear and equipment. We operate over 600 stores and are part of the Frasers Group, known for bold growth and opportunity. As a Sales Assistant, you’ll be on the front line helping customers, keeping the floor sharp, and driving the team through busy trading days.
What’s in it for you? A competitive hourly rate, flexible working, staff discount across Frasers Group brands, and clear career progression in a
Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're part of the Frasers Group: a bold, ambitious business known for shaking up the industry and creating real opportunities at every level. If you've got energy, drive, and a love for retail done at pace, you’ll fit right in.
The Role: Sales Assistant
This is retail with momentum. As a Sales Assistant at Sports Direct, you're on the front line of one of the UK's busiest store networks, helping customers find what they need, keeping the floor sharp, and powering the team through every trading day. No two shifts look the same, and that's exactly the point.
What's In It For You
Your Development
From day one, you’ll receive a full in-store induction. As you progress, you’ll have access to internal development pathways, including Supervisor and Management programmes and nationally recognised qualifications all of which support your growth within Sports Direct and the wider Frasers Group.
What You'll Do
What You'll Bring
Our values shape every shift, every conversation, every decision: