Casual Sales Assistant

Frasers Group; Greater London; Hybrid; GBP 12,398,000 - 16,531,000; Full time

Benefits offered by this job

Competitive hourly rate

Flexible working

Staff discount across Frasers Group

Career progression

Fun, fast-paced atmosphere

Job summary

Sports Direct in London is seeking a proactive Sales Assistant to greet customers, guide them to the right products, and deliver fast, friendly service on a busy retail floor.

You’ll work as part of a team, keep shelves tidy, process transactions quickly, and participate in promotions, with induction and development pathways within the Frasers Group. This role offers a path to supervisor and management programmes and nationally recognised qualifications.

Qualifications

• Retail or customer service experience is a bonus, but not essential.
• Motivation to deliver results and take pride in your work.
• Flexibility and reliability, especially through peak trade.
• A team-player mentality that thrives when the pace picks up.
• Strong communication skills and a customer-first mindset.

Responsibilities

• Greet customers, answer questions, and help them find the right product.
• Deliver brilliant service at every touchpoint, from the door to the till.
• Keep the shop floor tidy, well-stocked, and visually on point.
• Replenish shelves and rails so the floor is always ready for the next customer.
• Process transactions quickly and accurately.
• Promote current offers and upsell opportunities.
• Work as one team to hit daily sales and service goals.

Skills

Customer service

Motivation

Flexibility

Team-player

Communication

Job description

Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're part of the Frasers Group: a bold, ambitious business known for shaking up the industry and creating real opportunities at every level. If you've got energy, drive, and a love for retail done at pace, you'll fit right in.

The Role: Sales Assistant

This is retail with momentum. As a Sales Assistant at Sports Direct, you're on the front line of one of the UK's busiest store networks, helping customers find what they need, keeping the floor sharp, and powering the team through every trading day. No two shifts look the same, and that's exactly the point.

What's In It For You

• Competitive hourly ratethat rewards what you put in
• Flexible workingto fit around your life
• Staff discountacross the full Frasers Group family of brands
• Career progressionin a fast-growing retail business that promotes from within
• A fun, fast-paced atmospherewith a team that wants to see you succeed

Your Development

From day one, you’ll receive a full in-store induction. As you progress, you’ll have access to internal development pathways, including Supervisor and Management programmes and nationally recognised qualifications all of which support your growth within Sports Direct and the wider Frasers Group.

Job Description

What You’ll Do

• Greet customers, answer questions, and help them find the right product.
• Deliver brilliant service at every touchpoint, from the door to the till.
• Keep the shop floor tidy, well-stocked, and visually on point.
• Replenish shelves and rails so the floor is always ready for the next customer.
• Process transactions quickly and accurately.
• Promote current offers and spot smart upsell opportunities.
• Work as one team to hit daily sales and service goals.

Qualifications

What You’ll Bring

• Retail or customer service experience is a bonus, but not essential.We'llback you to learn.
• Motivation to deliver results and take real pride in your work.
• Flexibility and reliability, especially through peak trade.
• A team-player mentality that thrives when the pace picks up.
• Strong communicationskills and a customer-first mindset.

Additional Information

Our values shape every shift, every conversation, every decision:

• Think Without Limits:Move fast, take bold action, and bring the team with you.
• Own It and Back Yourself:Take responsibility, master the basics, and drive results.
• Be Relevant:Stay connected to our people, our partners, and the planet.