Casual Sales Assistant

Frasers Group; Goole; On-site; GBP 12,000 - 15,000; Full time

Benefits offered by this job

Staff discount across Frasers Group

Flexible working

Career progression

Job summary

Sports Direct, part of the Frasers Group, is recruiting for a Sales Assistant in the UK. You’ll be on the front line helping customers, maintaining a sharp shop floor, and supporting the team across busy trading days.

You will deliver friendly, efficient service, handle transactions, and contribute to seasonal promotions. The role offers flexibility, a staff discount across the Frasers Group brands, and opportunities to grow within a fast-moving retail network.

Qualifications

• Strong communication skills needed to assist customers and explain products clearly.
• Customer-focused mindset to ensure a positive shopping experience.
• Team player mentality to support a busy, fast-paced environment.
• Flexibility and reliability, especially during peak trading periods.
• Motivation to deliver strong results and contribute to store targets.

Responsibilities

• Greet customers, answer questions, and help them find the right product.
• Deliver excellent service at every touchpoint from entry to till.
• Keep the shop floor tidy, well-stocked, and visually appealing.
• Replenish shelves and rails to ensure readiness for customers.
• Process transactions quickly and accurately.
• Promote current offers and upsell where appropriate.
• Work as a team to hit daily sales and service goals.

Skills

Strong communication skills

Customer-focused mindset

Team player

Flexible and reliable

Motivation to deliver results

Job description

Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're part of the Frasers Group: a bold, ambitious business known for shaking up the industry and creating real opportunities at every level. If you've got energy, drive, and a love for retail done at pace, you'll fit right in.

The Role: Sales Assistant

This is retail with momentum. As a Sales Assistant at Sports Direct, you're on the front line of one of the UK's busiest store networks, helping customers find what they need, keeping the floor sharp, and powering the team through every trading day. No two shifts look the same, and that's exactly the point.

What's In It For You

• Competitive hourly ratethat rewards what you put in
• Flexible workingto fit around your life
• Staff discountacross the full Frasers Group family of brands
• Career progressionin a fast-growing retail business that promotes from within
• A fun, fast-paced atmospherewith a team that has your back

What You'll Do

• Greet customers, answer questions, and help them find the right product.
• Deliver brilliant service at every touchpoint, from the door to the till.
• Keep the shop floor tidy, well-stocked, and visually on point.
• Replenish shelves and rails so the floor is always ready for the next customer.
• Process transactions quickly and accurately.
• Promote current offers and spot smart upsell opportunities.
• Work as one team to hit daily sales and service goals.

What You'll Bring

• A confident, friendly, positive attitude.
• Retail or customer service experience is a bonus, but not essential.We'llback you to learn.
• Motivation to deliver results and take real pride in your work.
• Flexibility and reliability, especially through peak trade.
• A team-player mentality that thrives when the pace picks up.
• Strong communicationskills and a customer-first mindset.

Our values shape every shift, every conversation, every decision:

• Think Without Limits:Move fast, take bold action, and bring the team with you.
• Own It and Back Yourself:Take responsibility, master the basics, and drive results.
• Be Relevant:Stay connected to our people, our partners, and the planet.