Campus Marketing Manager

JR United Kingdom; Newcastle upon Tyne; On-site; GBP 30,000 - 45,000; Full time

Job summary

JD.com seeks a Campus Marketing Manager to drive student-focused initiatives across Europe, particularly in the UK. This role involves developing marketing strategies, managing campus campaigns, and building university partnerships. A dynamic opportunity to impact brand visibility among students with a competitive package.

Benefits

Health insurance

Pension

Performance bonuses

Qualifications

• Experience in campus marketing, preferably with consumer-facing brands.
• Successful leadership of ambassador programmes or large-scale student initiatives.
• Strong knowledge of the UK university landscape and student culture.

Responsibilities

• Develop and implement regional campus marketing strategies.
• Establish and grow university partnerships in the UK.
• Design and execute creative campus campaigns.

Skills

Creative mindset

Communication

Organizational skills

Data-driven approach

Job description

Campus Marketing Manager, Newcastle-upon-Tyne, Tyne and Wear

Client: JD.COM

Location: Newcastle-upon-Tyne, Tyne and Wear, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Description:

JD.com (NASDAQ: JD; HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading global technology and service provider with supply chain at its core. Renowned for its supply chain innovation and excellence, the company has expanded into sectors including retail, technology, logistics, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions.

Learn more about us: https://corporate.jd.com/

We are seeking a dynamic and strategic Campus Marketing Manager to lead student-focused marketing initiatives across Europe, with a key focus on the UK. This role is central to increasing brand visibility within student communities through tailored campaigns, partnerships, and ambassador programmes.

Key Responsibilities:

• Develop and implement regional campus marketing strategies to enhance our presence among European student audiences.
• Establish and grow university partnerships, with a focus on the UK market.
• Design and execute creative campus campaigns to engage students and increase brand awareness.
• Recruit, train, and oversee a team of campus ambassadors to facilitate on-the-ground promotions.
• Monitor campaign performance, gather insights, and adjust strategies based on data.
• Collaborate with cross-functional teams to ensure campus marketing aligns with overall brand objectives.

Qualifications:

• Experience in campus marketing, preferably within a consumer-facing brand.
• Proven success in leading ambassador programmes or managing large-scale student initiatives.
• Strong knowledge of the UK university landscape and student culture.
• Creative mindset with excellent communication and organizational skills.
• Data-driven approach with the ability to evaluate and optimize campaign effectiveness.

What We Offer:

• An exciting opportunity to shape category strategies and contribute to the growth of a dynamic e-commerce business.
• A diverse and inclusive work environment where you can make a significant impact on JD.com's regional presence.
• A competitive salary and benefits package, including health insurance, pension, and performance bonuses.

JD.com is committed to diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.