Campaigns Manager

British Transport Police; United Kingdom; Hybrid; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Annual leave 28 days

Family-friendly policies

Blue Light Card access

Salary sacrifice for cycles/home tech

Rail season ticket loan

Pension scheme

Job summary

British Transport Police is seeking a Campaigns Manager to lead and deliver impactful communications campaigns across multi-channel platforms. You will work with stakeholders inside and outside the organisation to craft engaging messaging and drive behavioural change in support of Force priorities.

The role combines strategic communications with hands-on delivery, requiring strong project management and data-driven evaluation.

Qualifications

• Educated to degree level in Media, Marketing, Communications, Journalism or similar professional qualification or equivalent demonstrable experience in a similar role.
• Proven experience of developing and delivering successful communications, marketing or engagement campaigns that achieve measurable outcomes.
• Experience of planning and delivering recruitment, employer brand and/or behavioural change campaigns, using audience insight to influence engagement and action.
• Experience of evaluating campaign performance and using data and insight to continuously improve results.
• Strong organisational skills, with experience of managing multiple projects, priorities and deadlines in a fast-paced environment.
• Strong written communication skills, with the ability to create clear, compelling messaging for a variety of audiences and channels.
• Excellent stakeholder management skills, with the ability to build effective relationships and provide trusted communications advice at all levels.

Responsibilities

• Leading high-impact multi-channel campaigns that support BTP's priorities, drive positive behavioural change and strengthen our reputation with colleagues, passengers and the wider public.
• Developing compelling campaign messaging and content that engages target audiences, influences behaviours and promotes BTP as an employer of choice.
• Deliver integrated Forcewide communications campaigns and activity on time and budget, and provide support for Forcewide events, including awards ceremonies and exhibitions.
• Providing expert communications advice to stakeholders and helping shape clear, effective messaging for key projects, campaigns and initiatives.
• Building strong relationships with colleagues, senior leaders and external partners to deliver successful campaign outcomes.
• Using audience insight and campaign performance data to evaluate impact, measure behavioural change and continuously improve campaign effectiveness.

Skills

Campaign planning

Campaign management

Stakeholder management

Written communications

Project management

Campaign performance analysis

Content messaging

Education

Degree in Media/Marketing/Communications/Journalism

Job description

Salary: £45,050.98 per annum. A £4775.00 London Allowance per annum will also be payable to London-based candidates. Contract Type: Permanent Location: Can be based at any one of our main hubs: London, Birmingham, Manchester, Leeds, Cardiff or Glasgow Type of Working Arrangement: Blended approach of home and office-working is available Hours: This is a full-time role (37 hours per week)

British Transport Police (BTP) is the national police force for the rail network throughout Great Britain. We are the ‘Guardians of the Railway’, putting passenger safety at the heart of what we do. Our values are simply: We Care, We Do the Right Thing, We Strive to Be Better Every Day, We Are One BTP, and We Are Proud to Protect. Join us and help create an environment where we can all be our best every day.

The Opportunity:

Are you looking for your next exciting career move? British Transport Police have an excellent opportunity for a Campaigns Manager to join the Communications and Engagement Department. As a Campaigns Manager with BTP, you will lead and deliver impactful communications campaigns that influence behaviour, support Force priorities, and enhance BTP’s reputation. Working with stakeholders across the organisation and beyond, you'll provide expert advice and deliver creative, insight-led campaigns that engage our people, partners and the public.

What you'll be doing:

• Leading creative, high-impact multi-channel campaigns that support BTP's priorities, drive positive behavioural change and strengthen our reputation with colleagues, passengers and the wider public.
• Developing compelling campaign messaging and content that engages target audiences, influences behaviours and promotes BTP as an employer of choice.
• Deliver integrated Forcewide communications campaigns and activity on time and budget, and provide support for Forcewide events, including awards ceremonies and exhibitions.
• Providing expert communications advice to stakeholders and helping shape clear, effective messaging for key projects, campaigns and initiatives.
• Building strong relationships with colleagues, senior leaders and external partners to deliver successful campaign outcomes.
• Using audience insight and campaign performance data to evaluate impact, measure behavioural change and continuously improve campaign effectiveness.

What you'll bring to the team:

• Educated to degree level in Media, Marketing, Communications, Journalism or similar professional qualification or equivalent demonstrable experience in a similar role.
• Proven experience of developing and delivering successful communications, marketing or engagement campaigns that achieve measurable outcomes.
• Experience of planning and delivering recruitment, employer brand and/or behavioural change campaigns, using audience insight to influence engagement and action.
• Experience of evaluating campaign performance and using data and insight to continuously improve results.
• Strong organisational skills, with experience of managing multiple projects, priorities and deadlines in a fast-paced environment.
• Strong written communication skills, with the ability to create clear, compelling messaging for a variety of audiences and channels.
• Excellent stakeholder management skills, with the ability to build effective relationships and provide trusted communications advice at all levels.

What we offer:

• 28 days annual leave plus bank holidays, increasing to 30 days after 5 years.
• Family-friendly policies, including up to 26 weeks paid maternity and adoption leave.
• Bespoke benefits platform and Blue Light Card access.
• Salary sacrifice options for cycles, home technology, gym membership, and electric vehicles.
• Interest-free annual rail season ticket loan after 6 months.
• Access to the Transport Benevolent Fund for health, welfare, and financial support.
• Development opportunities, including fully funded apprenticeships.
• Excellent Pension scheme: We offer the BTP GPP Police Staff Pension Scheme, administered by Royal London. This group personal pension plan is available to all police staff and is a defined contribution scheme. It provides the flexibility to vary your pension contributions from 4.4% to 12% of your salary. For more information, visit the Royal London dedicated pension page or email us at [e-mail]. Note: If you are an existing member of Police Staff in the RPS, your pension will not be affected.

Additional Information: Further information about this vacancy can be found in the attached job description.

Vetting: Successful applicants will be required to pass Recruitment Vetting (3 minimum UK residency required), including a full background and financial disclosure. For more information and Top Tips, please see attached document.

Medical: We’ll ask for relevant health and medical history details to support employee wellbeing.

References: We’ll ask for references to cover the past 5 years.

Notice Period- This role is subject to 1 month notice period.

Completed applications must be submitted by 11.59pm on Monday 23rd November 2026.

Inclusion & Diversity: We are committed to building a workforce where everyone feels they belong. We welcome applications from people of all backgrounds, identities and lived experiences. Diversity strengthens our teams, improves our services and helps us better represent and support the communities we serve. We are proud to be an inclusive employer and strive to create a workplace that is fair, respectful and accessible to all. We actively work to challenge discrimination, remove barriers and ensure equity throughout our recruitment and employment practices.

We operate aDisability Confident Scheme,candidates who declare a disability and meet the essential criteria will be offered an interview. If you need any reasonable adjustments during the recruitment or selection process, please let us know - we are happy to support you. Your talent, your potential, and your unique perspective matter here.

For more information on Inclusion or the Disability Confident Scheme, please click the linksInclusion & DiversityDisability Confident Scheme

For further information, please contact our Resourcing Team [e-mail].

The above advert, Job description and Application process is available through the medium of Welsh - if requested.