Campaign marketing manager in B2B SaaS

Exclaimer; Greater London; Remote; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Generous paid time off

Flexible working options (XFlex)

Work from anywhere allowance

Comprehensive healthcare coverage

Job summary

Exclaimer, a global award-winning SaaS provider, is seeking a Senior Campaign Marketing Manager to lead fully integrated multi-channel campaigns and drive pipeline growth. You will coordinate marketing efforts across target accounts, measure impact, and optimize ROI in a fast-paced, inclusive culture.

You will plan campaigns, define messaging, and collaborate with sales to achieve bookings, while leveraging data-driven insights to continually improve performance and outcomes across global

Qualifications

• 5+ years of proven experience in software/SaaS marketing, demand generation, or campaign management.
• Experience developing and executing B2B campaigns (ideally with experience targeting finance personas).
• Experience with marketing automation and CRM (Salesforce marketing cloud preferred), Salesforce.

Responsibilities

• Plan and execute full-funnel campaigns to build pipeline within identified target accounts/industries.
• Target established ideal customer profiles and coordinate the marketing team to develop creative, innovative messaging.
• Define and track campaign metrics to ensure business impact measured by visits, leads, opportunities, pipeline generated (sourced/influenced), and bookings achieved.
• Manage campaign launch and timeline, ROI, and data-driven improvements through optimization.
• Communicate campaign strategy and results with stakeholders.
• Manage project timelines, resources, and budget.

Skills

Campaign management

Demand generation

B2B marketing

Data-driven

Tools

Salesforce Marketing Cloud

Job description

Описание

When you join Exclaimer you will join a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an inclusive and outcomes-driven culture. Exclaimer is a high-growth SaaS company with 300+ colleagues across the UK, US, Europe, and Asia-Pacific. We promote a people-first culture built on fairness, inclusion, psychological safety, and continuous learning. As we evolve into a multi-channel platform for branded business communications, we offer employees the opportunity to shape the future of global communication—while growing their careers in a culture where curiosity, creativity, and accountability thrive. As the Senior Campaign Marketing Manager, you are responsible for the successful project delivery of fully integrated multi-channel campaigns.

Задачи

• Plan and execute full-funnel campaigns to build pipeline within identified target accounts/industries
• Target established ideal customer profiles and coordinate the marketing team to develop creative, innovative, and engaging messaging
• Define and track campaign metrics to ensure business impact measured by visits, leads, opportunities, pipeline generated (sourced/influenced), and bookings achieved
• Manage campaign launch and timeline, ROI, and data- driven improvements through optimization
• Communicate campaign strategy and results with stakeholders
• Manage project timelines, resources, and budget

Требования

• 5+ years of proven experience in software/SaaS marketing, demand generation, or campaign management
• Experience developing and executing B2B campaigns (ideally with experience targeting finance personas)
• Experience with marketing automation and CRM (Salesforce marketing cloud preferred), Salesforce
• Experience in marketing B2B SaaS solutions to mid- market companies (50-1,000 employees)
• Creative thinker that excels at multitasking in fast-paced environments
• Proactive self-starter, demonstrating high initiative and critical thinking
• Proven ability to think strategically and execute while learning from data and quickly course-correcting based on the data
• Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to priorities numerous projects simultaneously
• Excellent verbal and written communication skills
• Team player with the ability to collaborate, and also work independently
• Adept at juggling multiple priorities, excellent attention to detail, and service orientation
• Willingness to take initiative and to adapt a ‘can-do’ and flexible attitude
• A creative and organized mindset
• Delivering a great customer experience and maintaining an above and beyond attitude

Условия

Alongside competitive pay, you’ll have access to generous paid time off, flexible working options including our XFlex programme and a “work from anywhere” allowance - plus enhanced leave for all new parents, regardless of gender, family structure, or path to parenthood. Our wellbeing offering includes comprehensive healthcare coverage, fully funded insurance and income protection, access to 24/7 virtual care, and mental health, legal and financial support through employee assistance programmes. We help you plan for the future with contributory retirement plans and savings support, and back your day-to-day wellbeing with perks like subscriptions to Calm and Blinkist, fitness and lifestyle credits, global travel assistance and a wide range of discounts.