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Campaign Marketing Executive (London)

Informa Connect

London

On-site

GBP 30,000 - 38,000

Full time

3 days ago

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Job summary

A leading company in the information services sector is seeking a Marketing Executive in London. This role involves managing PPC campaigns, planning effective marketing for events, and leveraging digital channels to boost engagement. Ideal candidates will have a background in marketing, strong copywriting skills, and experience in managing multiple marketing channels.

Benefits

25 days annual leave, rising to 27 after two years

Private medical cover

ShareMatch scheme

Career development training

Flexible working arrangements

Wellbeing support

Qualifications

1+ years in a marketing or sales role.
Hands-on experience with marketing channels.
Strong copywriting skills.

Responsibilities

Manage on-time implementation of campaigns.
Oversee PPC strategies across platforms.
Plan marketing campaigns for events.

Skills

PPC management

Copywriting

Digital Marketing

Education

BSc/MSc in business, marketing, or journalism

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

This position will be based in London and require you to be in the office 3 days a week

Job Accountabilities And KPI

On-time implementation for international campaigns
PPC management – develop, optimise and deliver PPC strategies across multiple platforms
Number of leads – monitored and reported weekly
Management of publication adverts
Promoting publication and increasing readership
Bi-weekly newsletters, quarterly magazines, and yearbook delivery
Webinar marketing
Manage the social media accounts across a range of portfolios and topic areas
Manage external social media agencies where appropriate
To manage all marketing channels effectively, within a budget and under time constraints
Increase engagement and bookings through social media
Increase social media following
Briefing design on engaging banners
Building relevant and appropriate creativity into campaigns wherever possible
Timely completion of final event analysis
Email KPIs such as OR, CTR
Website bookings
Revenue

Key Responsibilities:

Planning, budgeting, and implementing effective marketing campaigns for small events
Planning the social media activities for large scale events and reporting back to the marketing lead for the project
Full responsibility to leverage the marketing mix for omnichannel campaigns; with a focus on the performance of digital channels (including web, marketing database, email, social media, display and PPC advertising campaigns)
Design impactful demand-generation campaigns through all online and offline channels
Dedicated segmentation and targeting plan for all campaigns based on analysis and brief supplied
Set up products and campaigns in our marketing and CRM system
Manage email campaigns independently
Work on content such as blog posts, whitepapers, interviews, and reports for training
Social media management – managing social platforms such as Instagram, Facebook, Twitter, LinkedIn and Youtube
Ensuring related websites are fully up to date with the latest content and key messaging is displayed throughout
Identify a data acquisition strategy to grow the existing databases
Set up and management of media deals with external organisations to ensure maximum exposure at the lowest cost to training
Work closely with the telesales function on key campaigns and incorporate customer feedback
Manage budgets
Coordination of design and production of all marketing collateral, including event brochures, advertisements, banners/emails etc.
Providing KPI reports for update meetings with Campaign Director and Senior Marketing Managers

Qualifications

Knowledge And Experience Required For The Role

1+ years working in a marketing or sales role
PPC management
Strong copywriting skills
BSc/MSc degree in business, marketing, journalism or related
Hand-on experience with a range of print and digital marketing channels
Demonstrated knowledge of Digital Marketing including email marketing

Attributes Required For The Role

Motivated to perform
Adaptable to change and a fast-paced environment
Enjoys a challenge and finding solutions to problems
Positive in outlook and approach
A drive to improve and do things better
A willingness to do a variety of related job duties
Understanding of direct and digital marketing
Exposure to design
Ability to set goals and execute under tight deadlines

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
A flexible range of personal benefits to choose from, plus company funded private medical cover
A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
Recognition for great work, with global awards and kudos programmes
As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Seniority level

Seniority level
Executive

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales
Industries
Information Services

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