Campaign Marketing Executive

Founders Forum Group; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

Founders Forum Group seeks a growth-focused Campaign Marketer to enhance audience acquisition for its global events. The ideal candidate will be skilled in digital marketing, driving campaigns, and engaging with diverse stakeholders. Join a dynamic team to promote innovative entrepreneurship and expand their influential network.

Benefits

25 days annual leave

Health insurance

Life Insurance

Remote work opportunities

Cycle to work scheme

Learning and development allowance

Qualifications

• Experience in event marketing or similar roles.
• Proven track record in delivering marketing KPIs.
• Experience managing events and campaigns.

Responsibilities

• Develop targeted campaigns for audience generation.
• Manage the registration process for ecosystem events.
• Create and manage event communications and marketing assets.

Skills

Email Marketing

SEO

Lead Qualification

Social Media Marketing

Content Creation

Campaign Management

Stakeholder Management

Time Management

Job description

The Opportunity:

We’re looking for a growth-driven marketing executive to join our Marketing team at Founders Forum Group. This Campaign Marketer will promote our emerging ecosystem events including our global Founders Longevity Forum series, spearheading acquisition marketing in this vertical across Asia, the Middle East, Europe, and North America.

The Role:

This superstar marketer will be tasked with creating targeted content and campaign strategies to attract new audiences across entrepreneurship, leading global corporations, top investment funds, academia, and more.

If you’re a seasoned digital growth marketer with expertise in email marketing, social media lead generation, SEO, and optimising lead qualification, we want to hear from you.

Key Responsibilities:

• Targeted demand generation via carefully researched campaigns
• Developing campaign frameworks and segmentation plans
• Facilitating automated lead generation and qualification
• Reviewing and qualifying leads for curated event guest lists
• Working closely with our event and media partners to bring new FF events to market
• Refining marketing messaging for new propositions
• Deploying a test-and-learn approach to successfully acquire new audiences
• Planning and implementing paid media campaigns driving event registrations
• Owning the registration process for ecosystem events and maintaining smooth integration into CRM systems and marketing platforms (we use Swoogo, Typeform, Salesforce, Pardot, and a range of other tools)
• Regularly reporting on audience acquisition to cross-functional teams
• Managing event websites and organic social media content
• Writing invitations, nurture emails, and event communications
• Producing event apps, marketing toolkits and liaising with partners, speakers, PRs and guests
• Briefing and overseeing the development of signage, slide decks, digital and printed collateral+ comfortable using tools like Canva to produce marketing assets in-house
• Overseeing photography and videography output from events

Required:

• Substantial experience marketing to grow new audiences – ideally in an event-marketing or events-adjacent role
• Proven track record delivering on marketing KPIs and ushering leads through the marketing funnel
• Curious self-starter who begins by asking why, then connects the dots and takes initiative to drive impactful results
• Clear and confident communicator, comfortable managing numerous stakeholders and competing deadlines
• Experience working with creative freelancers to design, develop and test visuals that drive engagement
• Excellent organisation and time management skills with sharp attention to detail
• Seasoned social media marketer, with expertise in paid social media and search campaign management
• Experience managing a website via a CMS such as WordPress or equivalent
• Experience using a CRM system to collect and leverage audience insights to optimise engagement
• Robust email marketing experience using a platform like Pardot, Mailchimp or equivalent
• Startup mentality; you’re a team player with a can-do attitude, and eagerness to consistently exceed objectives
• You have an active interest in tech and entrepreneurship
• Disruptor: always looking for how things can be improved and never settling for good enough
• Creative problem-solving and reasoning abilities with the ability to adapt to evolving business needs

• Competitive salary based on experience, with an annual discretionary bonus
• 25 days contractual annual leave
• Enhanced discretionary leave provision, including an additional day off for your birthday and leave between Christmas and New Year's Day
• Option to work remotely anywhere in the world for 3 weeks/year (1 week at Easter and 2 weeks during July/August)
• Health insurance, with the option to add dependents
• Life Insurance
• AIG Smart Health access including online GP access and mental health support
• Employee Assistance Program
• Competitive pension provision
• Perkbox membership with generous points allocation for day-to-day purchases
• Learning and development annual allowance
• Cycle to work scheme
• Lunch 1x/week, office snacks, and regular team drinks
• Quarterly team activities and annual team day out
• Access to the Founders Forum Group network of businesses and wider tech ecosystem

We currently have a working model of 4 days spent in the office and 1 day with the option to work from home/remotely.

About Us:

Founders Forum Group is a global community and group of businesses supporting entrepreneurs at every stage of their journeys. Its forums unite the world’s most influential founders, investors, corporate and government leaders to tackle era-defining questions in iconic locations across the globe.

Fuelled by the connections and ideas forged at the group’s flagship events, FF Group businesses support the needs of today’s founders via connections, services (Founders Keepers, Founders Law, Founders Makers, Miroma Founders Network, Founders HR, Founders Comms, INDI, 01 Founders, Founders Pledge, Grip, Global Talent Visa), insights & advocacy (Tech Nation Research & Insights), growth programmes (Future Fifty, Upscale, Climate, Libra, Creo), access to capital (Founders Factory, firstminute capital), and newly launched ventures, Founders Health and Founders File. In 2021, the group sold its innovation strategy consulting firm, Founders Intelligence, to global consultancy Accenture.

Since 2019, Founders Forum Group has partnered with Informa Tech to celebrate the strength and diversity of UK tech through London Tech Week.

In 2023, FFG acquired Tech Nation, the UK’s leading growth platform for tech scaleups. Founders Forum Group continues the previously government-funded programmes centred around early-stage and diverse founders, as well as data-driven research into the UK's tech ecosystem. Tech Nation is also proudly the official endorsing body for the UK’s Global Talent Visa on behalf of the Home Office.

Our Application Process:

Our process includes 2-3 stages, starting with a one-to-one virtual interview, followed by a task-based in-person interview, and in-person meet-and-greet with key team members. We aim to ensure you meet a diverse mix of our team to get a true feel for what it’s like working at Founders Forum Group.

FFG is committed to building a diverse and inclusive environment, and we encourage applications from all backgrounds.