Campaign Marketing Analyst – Events & Professional Development

UK Finance; Greater London; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Hybrid working

Job summary

UK Finance is seeking a commercially minded Marketing Campaign Analyst to plan and deliver campaigns for events, training and professional development programmes. You’ll blend audience insight, clear copy and multichannel delivery to increase engagement, bookings and revenue.

You’ll own campaigns from brief to evaluation, collaborating with marketing, design, digital, and subject matter experts to build compelling campaigns for a membership organisation.

Qualifications

• Two years of experience delivering marketing campaigns to professional audiences.
• Experience planning and managing campaigns across multiple channels.
• Ability to use campaign data to assess audiences and advise actions.
• Strong copywriting and editing skills for diverse audiences.
• Commercial awareness of how campaigns drive engagement, bookings and revenue.
• Experience managing several projects and stakeholders.
• Attention to detail in copy, data, and approvals.
• Experience using email marketing software, CRM systems, CMS and reporting tools.
• Experience in financial services or a membership organization.
• Experience marketing events and training.
• Familiarity with Microsoft Dynamics or ClickDimensions.

Responsibilities

• Plan and deliver integrated marketing campaigns to engagement and revenue targets.
• Translate briefs into detailed campaign plans with defined audiences, messages, channels, timelines, measures and responsibilities.
• Coordinate delivery and approvals to meet deadlines.
• Build and deliver email campaigns with audience segmentation, testing and scheduling.
• Write clear, engaging copy for email, web, social media and other campaign materials.
• Coordinate digital content with colleagues and work with digital and social teams on promotion.
• Use CRM, email, website and customer data to understand audience behaviour and opportunities.
• Monitor campaign performance and turn findings into practical recommendations.
• Support test-and-learn activity across audiences, messages, channels and timings.
• Contribute to monthly marketing reporting with accurate data.

Skills

Campaign planning

CRM analytics

Copywriting

Data analysis

Stakeholder mgmt

Project management

Email marketing

Microsoft Dynamics

ClickDimensions

Tools

Microsoft Dynamics

ClickDimensions

Job description

UK Finance is seeking a commercially minded Marketing Campaign Analyst to plan and deliver campaigns for events, training and professional development programmes. You’ll blend audience insight, clear copy and multichannel delivery to increase engagement, bookings and revenue.

You’ll own campaigns from brief to evaluation, collaborating with marketing, design, digital, and subject matter experts to build compelling campaigns for a membership organisation.