Campaign Manager (GTM, ABM & Events)

Authologic; Greater London; Remote; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Stock options

Remote-first culture

Co-working spaces access

Quarterly off-sites

Job summary

Authologic is transforming digital identity and trust infrastructure. We are seeking an experienced Campaign Manager to own integrated GTM campaigns, ABM strategy, digital ads, and events, driving high-intent pipeline for our international sales teams.

You will build end-to-end lead generation, align with SDRs and AEs, and manage paid media across high-impact channels, including search and LinkedIn, while planning global events and webinars to accelerate revenue growth.

Qualifications

• 5+ years leading multi-channel GTM campaigns in B2B SaaS or fintech.
• Autonomy to own ABM, paid ads, and events end-to-end.
• Proven ability to translate account intelligence into revenue.

Responsibilities

• Develop ABM strategy and lead engine to engage customers.
• Launch hyper-targeted 1:Few ABM campaigns with Sales.
• Design end-to-end lead generation and pipeline processes.
• Collaborate with SDRs and AEs to align marketing with sales journeys.
• Manage performance advertising and paid media across channels.
• Own high-intent search campaigns (AI, identity, KYC, eID).
• Run LinkedIn campaigns to engage target accounts and buying committees.
• Plan and execute global events and roadmaps for 2026–2027.
• Oversee multi-format presence at fintech/B2B expos and webinars.
• Handle pre- and post-event outreach and automated lead follow-up.

Skills

ABM strategy

Multi-channel GTM campaigns

Paid media optimization

Event marketing

B2B SaaS/Fintech

Tools

LinkedIn Ads

Google Ads

Analytics tools

Job description

Your Mission at Authologic

Authologic is shaping the future of digital identity and trust infrastructure. At a time when AI is eroding trust via synthetic identities and deepfakes, the market is evolving beyond plastic cards, document photos, and manual verification towards cryptographic identity. Authologic is leading that transition, and we want you to join us.

Your Mission at Authologic

Authologic is shaping the future of digital identity and trust infrastructure. At a time when AI is eroding trust via synthetic identities and deepfakes, the market is evolving beyond plastic cards, document photos, and manual verification towards cryptographic identity. Authologic is leading that transition, and we want you to join us.

Our game-changing solutions help regulated businesses identify, onboard, and authenticate users across multiple markets. To effectively scale this revolution, we are looking for an experienced Campaign Manager to take full ownership of our integrated GTM campaigns, Account-Based Marketing (ABM) strategy, digital ads, and event presence.

Your Responsibilities

• ABM Strategy, Lead Engine & Customer Engagement
• Vertical ABM Execution: In partnership with Authologic’s Sales function, launch and scale hyper-targeted 1:Few ABM campaigns across our 4 core verticals (Banking, Fintech, Gaming, and Crypto).
• Building the Growth Engine: Design end-to-end lead generation and account engagement processes that deliver high-intent pipeline to our international sales teams.
• Customer Contact Plan & Retention: Develop and manage an ongoing customer contact strategy - including a targeted customer newsletter - to drive product adoption, retention, and expansion opportunities.
• Sales & Revenue Alignment: Work hand-in-hand with Sales Development Representatives (SDRs) and Account Executives (AEs) to align marketing touches directly with sales outreach journeys.
• Performance Advertising & Paid Media
• High-Intent Search Ads (Demand Capture): Own paid search strategies across AI platforms and Google Search to capture high-intent buyers actively searching for identity, KYC, and eID solutions.
• Campaign Magnification (Demand Creation): Execute highly targeted LinkedIn ad campaigns to amplify brand messaging, engage buying committees within target accounts, and generate account-level intent.
• Global Events Strategy & Roadmap Execution
• Event Execution & Strategic Planning: Drive end-to-end execution for committed 2026 events while actively researching and reviewing vertical-led options and trade show roadmaps for 2027.
• Multi-Format Presence: Manage Authologic’s presence across international fintech/B2B tech expos, trade shows, executive roundtables, panels, VIP dinners, podcasts, and webinars.
• Pre- & Post-Event Logistics: Drive targeted pre-event outreach, optimise booth and panel engagements, and build automated lead follow-up workflows to maximise return on event investments.

What We Expect From You

• Experience: 5+ years of success leading multi-channel GTM campaigns, digital advertising, and Account-Based Marketing in B2B SaaS, Fintech, or Identity Tech.
• Autonomy in Action: We hire smart people and empower them instead of micromanaging. You will lead the ABM, paid ads, and events GTM effort end-to-end.
• ABM Expertise: Proven track record of mapping buying committees, launching multi-vertical 1:Few programmes, and translating account intelligence into closed revenue.
• Paid Media Expertise: Hands-on experience optimising high-intent search campaigns and targeted B2B LinkedIn ads to drive measurable ROI.
• Event Capabilities: Proven experience evaluating, booking, and running both virtual and high-stakes physical events (expos, roundtables, dinners) that convert into real pipeline.

What We Offer

• Base salary + participation in the Authologic Inc. Employee Stock Option Program.
• Remote-first culture with access to co-working spaces (we’re a remote organization, but we meet occasionally in the office and during our quarterly off-sites).
• Good start-up vibes, ability to work with ambitious people, and access to the YC network via Authologic founders.
• We give you a lot of space and autonomy to take action – just tell us what you need!

GDPR Clause

I hereby consent to the processing of personal data contained in my application to be processed by Authologic Sp. z o.o. I hereby also give consent for personal data included in my CV to be processed for the purposes of any future recruitment process