Campaign Manager (Dance & Electronic), Global Catalogue Recordings

BMG; England; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days annual leave plus additional benefits

Flexible working opportunities

Subsidised gym membership

Private health insurance

Job summary

A global music company in London seeks a Campaign Manager for its Dance & Electronic catalogue. In this role, you will strategize and execute innovative campaigns across various digital platforms, while managing relationships with artists and industry partners. The ideal candidate will have over 5 years of experience in music marketing and a deep understanding of the global dance ecosystem. This role offers a dynamic work environment and a range of employee benefits.

Qualifications

• 5+ years of experience in label management or music marketing.
• Strong relationships with artists, DJs, and promoters.
• Proficient in digital marketing and streaming platforms.

Responsibilities

• Manage and develop catalogue campaigns for Dance and Electronic artists.
• Oversee product content, packaging, and campaign execution.
• Deliver data-driven business management and reporting.

Skills

Label management

Campaign management

Music marketing

Digital marketing

Relationship-building

Tools

Microsoft Office Suite

Google Suite

GenAI applications

Job description

Campaign Manager (Dance & Electronic) – Global Catalogue Recordings

Location: London, United Kingdom

Employment type: Full‑time

Seniority level: Mid‑Senior

Your Mission

BMG’s Global Catalogue Recordings business is growing rapidly and Dance & Electronic repertoire is a core focus area. In this role you will manage and develop catalogue campaigns across our world‑class roster of Dance and Electronic artists, labels and catalogues (including artists such as Groove Armada, The Grid, X‑Press 2 and Fatboy Slim, and labels such as Skint / Loaded, Strictly Rhythm, Salsoul Records, West End Records, Tuff Jam, RAM Records and Solar Records).

This role combines creativity, strategic planning and business management. You will develop and deliver innovative, insight‑driven campaigns that maximise the value of repertoire across digital and physical formats, streaming platforms, direct‑to‑consumer initiatives and fan events.

What You'll Be Doing

• Manage repertoire strategy, research and curation for allocated roster across streaming, digital and physical formats.
• Oversee product content, packaging and artwork, managing project P&Ls, budgets and clearances.
• Lead the creative process from design to delivery, coordinating with Supply Chain for manufacturing and distribution.

Campaign Management

• Develop and execute global marketing strategies for Dance & Electronic catalogues, labels and artists.
• Create innovative campaigns, including GenAI initiatives, collaborating with international teams, DSPs, media and agencies to maximise promotional impact.
• Build campaigns around fan events, club culture, touring and develop D2C/merchandise.
• Monitor and adjust strategies based on performance data.

Marketing & Brand Development

• Represent BMG’s Dance & Electronic catalogue at industry events, grow social media presence and nurture fan communities.
• Conceive "always‑on" initiatives and build strategic partnerships to increase catalogue visibility and relevance.

Business Management

• Deliver data‑driven business management, analysing catalogue performance, global trends and campaign costs.
• Provide clear reporting, monitor competitor activity and contribute to catalogue acquisitions.

What We Are Looking For

• 5+ years’ experience in label management, campaign management or music marketing (including physical and digital releases).
• Specialist knowledge of Dance & Electronic music culture, history and the global dance ecosystem.
• Strong relationships with artist managers, DJs, producers, DSPs, press, broadcast and podcast media, and promoters.
• Proven ability to deliver successful catalogue campaigns across streaming, digital, physical and live event platforms.
• Digital‑first approach with strong understanding of streaming platforms, social media (TikTok, YouTube, Meta, Reddit, Discord, Snapchat, Tumblr, X/Twitter, Bluesky, Whatsapp) and digital fan engagement.
• Strong organisational skills; able to manage multiple projects and deadlines in a fast‑paced environment.
• Commercially focused with experience in budget and P&L management.
• Excellent communication and relationship‑building skills, both internally and externally.
• High attention to detail and ability to handle confidential projects with discretion.
• Proficiency with Microsoft Office Suite, Google Suite, GenAI applications including ChatGPT, Box or Dropbox/file sharing and major streaming platforms.
• Experience in digital marketing and advanced creative technologies.
• Experience with brand partnerships, merchandise/D2C and experiential campaigns.
• Understanding of international music markets and emerging cultural trends.
• Entrepreneurial, creative thinker with a passion for innovation.

Now What's In It For You

• 25 days pro‑rated annual leave, plus 3 days between Christmas & New Year and an extra day for your birthday!
• Flexible working opportunities.
• Subsidised gym membership.
• Private Health Insurance.
• All parents, regardless of gender or sexual orientation, will receive 6 months of fully paid parental leave.
• Annual gig allowance.
• Artist showcases.
• Cycle to work scheme.
• Season Ticket Loan.
• Workplace Nursery Scheme.
• Access to our Employee Assistance Programme.
• Give As You Earn Scheme.
• A fun and sociable office environment.