Campaign Manager

lego; United Kingdom; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague Discount

Bonus scheme

Job summary

The LEGO Group is seeking a Marketing Manager to lead regional execution of LEGO Retail campaigns across EMEA, connecting shoppers with product launches, seasonal moments and store experiences. You will partner with global teams, internal business units and agencies to deliver campaigns across stores and eCommerce, ensuring local relevance and outstanding execution.

Life on the Retail Experiences & Marketing team means collaborating closely with colleagues, balancing global priorities with local

Qualifications

• 5+ years driving retail marketing plans supporting sales across EMEA.
• Experience with omnichannel campaigns including store and online touchpoints.
• Developed in-store marketing materials and partnered with external agencies.
• Delivered full-funnel campaigns increasing traffic and sales.
• Managed PR and influencer activation programmes.

Responsibilities

• Lead regional LEGO Retail campaign delivery across EMEA.
• Create local activations aligned with shopper needs and market opportunities.
• Develop media plans to boost store footfall and online traffic.
• Collaborate with LEGO Retail, Business Units and agencies.
• Translate insights into actionable marketing recommendations.

Skills

Retail marketing strategy

Omnichannel campaigns

Store & eCommerce

Agency collaboration

PR & influencer management

Shopper insights

Campaign delivery management

Job description

As our Marketing Manager, you'll lead the regional execution of key LEGO® Retail campaigns across EMEA, helping connect shoppers with exciting product launches, seasonal moments and store experiences. You'll partner with global teams, internal business units and agency partners to bring campaigns to life across stores and eCommerce, while ensuring strong local relevance and excellent execution. You'll also act as a key point of contact for one regional business unit, identifying opportunities to strengthen integration and maximise the impact of retail marketing activity.

Required Experience

• At least 5 years demonstrated experience in driving retail marketing plans that supported commercial objectives, traffic growth and sales performance across EMEA markets.
• Delivering omnichannel retail or trade marketing campaigns, with deep experience across store and eCommerce shopper touchpoints.
• Developed in-store marketing materials and partnered effectively with external creative agencies.
• Executed full-funnel marketing campaigns that increased retail traffic and support sales performance.
• Managed PR and influencer activation programmes to support campaign objectives.
• Translated shopper insights into actionable marketing plans, in-store experiences and campaign recommendations.
• Led end-to-end campaign delivery, including asset development, retail activation, media planning and stakeholder communications.

What you'll build

• Regional execution of LEGO Retail marketing campaigns across EMEA.
• Local marketing activations that connect campaign moments with shopper needs and market opportunities.
• Media plans that increase store footfall and online traffic during key campaign periods.Strong collaboration between LEGO Retail, Business Units and agency partners.Campaign learnings and insights that help shape future marketing activity.

  Life on the team you'll join the Retail Experiences & Marketing team within LEGO Retail, working alongside a team of marketing colleagues focused on creating engaging experiences for shoppers across EMEA. The team works closely together, sharing insights, coordinating campaign activity and partnering with colleagues across the business. Success comes from being organised, positive, resilient and enthusiastic, while maintaining high standards and supporting shared goals.

  What success looks like You'll become the regional voice for key campaigns, balancing global priorities with local market opportunities and ensuring every campaign lands effectively across stores and digital channels. Over the coming months, you'll help strengthen integration across internal Business Units and identify new opportunities to drive awareness of the LEGO product portfolio. You'll work closely with global marketing teams, Business Units, agency partners and fellow LEGO Retail marketing colleagues to deliver memorable shopper experiences.

  What's in it for you?

  • Family Care Leave - We offer enhanced paid leave options for those important times.
  • Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
  • Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
  • Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

  Your workplace

  Your workplace will be the office, store or factory specified in this advert.

  Hybrid Working

  Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

  Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

  The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identi