Campaign Creative Lead: Performance Copy & Strategy

Directive; Irvine; Remote; GBP 90,000 - 98,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision plans

Disability insurance

Life insurance

Mental health support

Physical therapy

Fertility support

Online workouts

One Medical membership

Unlimited PTO

Paid holidays

Birthday off

Year-end break

Parental leave

401(k) match

Annual bonus

Job summary

Directive is a revenue-first marketing consultancy seeking a Creative Lead. You will own campaign strategy, messaging direction, and creative concepts that drive performance for B2B SaaS and enterprise brands. The role blends strategic input with hands‑on copy direction to shape briefs, test hypotheses, and elevate revenue outcomes.

You'll partner with designers, lead in client conversations, and help build a scalable, data-driven creative practice in a fast-moving, digital-first environment.

Qualifications

• Creative strategy and storytelling experience across brand and performance.
• A portfolio showing brand work and performance creative with measurable results.
• Ability to translate ICP and JTBD insights into creative hypotheses and campaigns.
• Experience presenting strategy in new-business, client, or leadership settings.

Responsibilities

• Own creative strategy, messaging direction, and campaign concepting.
• Translate briefs into territories, hooks, headlines, CTAs, and page narratives.
• Partner with designers to ensure clear copy direction and strong concepts.
• Develop speculative and portfolio creative for new-business pitches.
• Build campaign-style case studies to drive future revenue opportunities.

Skills

Creative leadership

Campaign strategy

Copywriting

Executive presence

Education

Bachelor's degree in marketing or related field

Tools

Adobe Creative Cloud

AI tools

Job description

Directive is a revenue-first marketing consultancy seeking a Creative Lead. You will own campaign strategy, messaging direction, and creative concepts that drive performance for B2B SaaS and enterprise brands. The role blends strategic input with hands‑on copy direction to shape briefs, test hypotheses, and elevate revenue outcomes.

You'll partner with designers, lead in client conversations, and help build a scalable, data-driven creative practice in a fast-moving, digital-first environment.