Buyer - Softlines

The Walt Disney Company; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player seeks a dynamic Buyer for Softlines to create engaging apparel assortments that resonate with diverse audiences. This role combines creativity and commercial insight, requiring collaboration with design and marketing teams to ensure product offerings reflect the magic of storytelling. You will lead product strategies, manage vendor relationships, and drive revenue growth while nurturing a culture of inclusion and innovation within your team. This is a fantastic opportunity to shape product narratives in a vibrant and inclusive environment, making a significant impact on the retail landscape.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry

Disney Discounts

Excellent parental and guardian leave

Employee Resource Groups

Qualifications

• Degree-level education or equivalent experience required.
• Proven experience in buying, merchandising, or product development.

Responsibilities

• Develop and manage product lifecycle from development to launch.
• Collaborate with teams to create inclusive, customer-focused apparel.

Skills

Buying

Merchandising

Product Development

Sourcing

Sales Growth

Team Leadership

Consumer Behaviour Analysis

Market Trends Awareness

Effective Communication

Cultural Sensitivity

Education

Degree-level education

Tools

Microsoft Office

Job description

Buyer - Softlines

Apply Now Apply Later Job ID 10119882 Location London, United Kingdom Business Disney Store Date posted5月. 08, 2025

Job Summary:

About The Role & Team

As a Buyer at Disney, you’ll help shape the product stories that connect with fans around the world. Partnering with the Senior Buyer, you’ll lead the development of compelling, inclusive assortments across softlines categories, including kids’ and adults’ apparel across multiple channels.

This role blends creativity with commercial insight, analyzing performance, identifying growth opportunities, and ensuring our apparel ranges reflect the diversity of our audience. You’ll collaborate with cross-functional teams to bring the magic of Disney to life through every item we offer, from character-driven children’s wear to trend-led adult collections.

This is a fixed-term opportunity located in Hammersmith, London, with a hybrid schedule of four office days per week.

What You Will You Do

Develop Commercial Strategy

• Collaborate with design, creative, and marketing teams to build inclusive, customer-focused apparel ranges across softlines, with a focus on both kids’ and adults’ wear.
• Manage the full product lifecycle from development to launch, ensuring alignment with regional goals and consumer needs.
• Define and communicate product flow strategies, balancing newness with continuity to support revenue and engagement.
• Build strong relationships with vendors and internal partners to deliver relevant assortments and support omni-channel initiatives.

Pre-Season Planning

• Create comprehensive quarterly range plans that reflect regional needs and diverse consumer preferences across softlines categories.
• Conduct competitive and trend analysis to stay informed on macro, micro, and consumer trends in the apparel market.
• Develop assortment strategies that support revenue, margin, and audience growth, while ensuring competitive pricing and value.
• Align with planning teams on key metrics such as pricing, inventory, and product rankings.

In-Season Execution

• Monitor in-season performance and apply insights to optimize future planning and assortment decisions.
• Partner with commercial and planning teams to drive revenue, margin, and audience acquisition for assigned apparel categories.
• Manage product lifecycle and test new strategies to fuel growth, in collaboration with cross-functional teams.
• Oversee weekly product flow, site merchandising, and marketing moments to enhance product visibility and customer engagement.
• Coordinate administrative buying processes with global teams, ensuring timely product delivery and compliance with environmental legislation.
• Secure marketing and markdown funding and manage vendor negotiations as needed.

Team & Talent Development

• Lead and support a team of direct and indirect reports, fostering a culture of inclusion, collaboration, and innovation.
• Act as a mentor and coach, providing regular feedback and development opportunities.
• Promote cross-functional collaboration and ensure team alignment with business goals and compliance standards.
• Continuously assess team contributions and adapt to evolving business needs.

Required Qualifications & Skills

• Degree-level education in a relevant field or equivalent professional experience.
• Proven experience in buying, merchandising, product development, or sourcing.
• Track record of driving sales and margin growth in a retail or omni-channel environment.
• Experience leading and developing high-performing, diverse teams.
• Ability to curate globally relevant and locally resonant assortments.
• Strong understanding of consumer behaviour, market trends, and brand integrity.
• Effective communicator with the ability to influence diverse stakeholders.
• Collaborative leadership style with a commitment to inclusion and innovation.
• Proficiency in business English and Microsoft Office tools.
• Cultural awareness and sensitivity to global markets.

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

About Disney Store:

Disney store, which debuted in 1987, carries high-quality products, including exclusive product lines that support and promote Disney’s key entertainment initiatives and characters from Disney, Pixar, Star Wars and Marvel. shopDisney.com is the ecommerce destination for guests of all ages, offering a curated selection of the best product from Disney store, Disney Consumer Products licensees, global collections and collaborations, and Disney Parks and Resorts, including trend fashion and accessories, toys, home and collectibles. Disney store and shopDisney offer magical shopping experiences that can only be delivered by Disney, one of the world’s largest and most successful entertainment companies. There are currently more than 240 Disney store locations in North America; more than 40 Disney store locations in Japan; two locations in Shanghai, China including a flagship; and more than 70 Disney store locations in Denmark, France, Germany, Ireland, Italy, Portugal, Spain, and the United Kingdom.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Disney Store (UK) Ltd , which is part of a business we call Disney Store .

The Disney Store (UK) Ltd is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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