Business Manager

Swim Sports Company Ltd; Liverpool; On-site; GBP 28,000 - 38,000; Full time

Job summary

Swim Sports Company Ltd. is seeking a Learn to Swim Business Manager to lead a venue team and deliver exceptional swimming experiences for children and families.

You will oversee daily operations, ensure lesson safety and quality, and set a tone of excellence throughout the team. You will motivate staff, uphold safeguarding and safety standards, manage customer communications, and collaborate with swim@ colleagues to share best practices regionally.

Qualifications

• Experience leading small to medium teams in customer-focused settings.
• Proven ability to develop sales or new business with customers.
• Strong communication skills for calls, visits, and in-person interactions.
• Excellent organisational skills and attention to detail in operations.
• Commitment to high standards of service and team performance.
• Knowledge of safeguarding, health & safety, and data protection best practices.
• Willingness to travel regionally and stay away from home as needed.
• Holder of a Full UK driving licence.

Responsibilities

• Lead and support your venue team to deliver consistent, high-quality lessons and service.
• Maintain exceptional operational standards across safety, cleanliness, and presentation.
• Carry out regular quality checks and feedback sessions with instructors and team members.
• Manage customer communications, including calls and follow-ups to leads/enquiries.
• Monitor venue performance, attendance, and customer feedback, taking action where improvements are needed.
• Ensure full compliance with safeguarding, health & safety, equality, and data protection policies.
• Collaborate with colleagues across swim@ and swim! centres to share best practices.
• Attract new customers through hyperlocal community engagement and retain existing customers.

Skills

Proven experience managing people or 1

Sales or business development

Excellent communicator

Organisation & planning

Operational standards & team perf

Safeguarding & health & safety

Regional travel & overnight stay

Full UK driving licence

Job description

About swim@

Founded by Olympians Becky Adlington OBE and Steve Parry MBE, swim is on a mission to revolutionise swimming and change lives.
We believe every child should have the chance to learn to swim. Operating within schools and universities across the UK, we deliver high-quality lessons to children aged 3–11, helping to keep local pools open and communities active.
We’re proud of our people and our product, and high standards should run through everything we do. From the quality of our teaching to the way we support every swimmer and family as well as safe, clean, warm venues.

The Role

As a Learn to Swim Business Manager, you’ll lead your venue team to deliver an exceptional swimming experience for every child and family. You’ll be responsible for daily operations, ensuring lessons run safely, smoothly, and to the highest standards of quality and service.
You’ll set the tone for excellence by motivating your team, upholding our standards, and ensuring customers feel valued and supported every step of the way.

What You’ll Do

• Lead and support your venue team to deliver consistent, high-quality lessons and service.
• Maintain exceptional operational standards across safety, cleanliness, and presentation.
• Carry out regular quality checks and feedback sessions with instructors and team members.
• Manage customer communications, including calls and follow-ups to leads/enquiries.
• Monitor venue performance, attendance, and customer feedback, taking action where improvements are needed.
• Ensure full compliance with all safeguarding, health & safety, equality, and data protection policies.
• Collaborate with colleagues across swim@ and swim! centres across your region to share good practice and deliver a great experience for every family.
• Attract new customers through hyperlocal community engagement as well as retaining existing customers through high standards, quality lessons and customer service.

About You

You’ll be an organised, approachable leader who thrives on people development and takes pride in high standards. You enjoy being hands-on, solving problems, and making sure every detail contributes to a great customer experience.

Essential Skills & Experience

• Proven experience managing people or teams in a customer-focused or leisure environment.
• Sales or business development experience, ideally in a customer-service environment.
• Excellent communicator, confident with customer calls and in-person interactions.
• Strong organisation and planning skills with great attention to detail.
• Passion for maintaining high operational standards and team performance.
• Knowledge of safeguarding, health & safety, equality, and data protection best practice.
• Ability to travel regionally and stay overnight when required.
• Full UK driving license.

Desirable

• Qualifications in business management, leadership, or mentoring.
• Knowledge or experience within the learn-to-swim or wider leisure industry.
• Experience of quality assurance or compliance frameworks.