Business Development Representative (SMB)

Disseqt AI; Littlehampton; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Competitive salary & commission

Pension matching

Private health insurance

25 days leave

Hybrid work from London base

Career progression

Shape new sales motion

Job summary

Disseqt AI seeks a proactive BDR to build the SMB pipeline from our London base, targeting smaller organisations in regulated sectors. You’ll run multi-channel outbound, qualify leads, and deliver first-stage demos to illustrate the value of AI assurance.

You’ll engage founders and CTOs, maintain CRM integrity, and help shape messaging while collaborating with marketing and product for SMB initiatives.

Qualifications

• 2-4 years in a BDR/SDR or similar new-business role.
• Track record of hitting activity and pipeline targets with numbers.
• Comfort with cold outreach and handling objections in high-volume conversations.
• Clear, confident writing and speaking with founders or compliance leads.
• Genuine curiosity about AI and how businesses use it.
• Organised and self-directed: manage your own pipeline and follow-ups.
• Hands-on experience with a CRM such as HubSpot or Salesforce, plus sales engagement tools.
• The right to work in the UK.

Responsibilities

• Research and build target lists of SMBs where AI is in production or on the way, focusing on regulated sectors.
• Run multi-channel outbound across email, phone, LinkedIn and video with sector-specific governance messaging.
• Follow up quickly on inbound leads from the website, content and events.
• Run discovery calls to understand how a prospect uses AI, where risk sits and applicable regulations.
• Deliver first-stage platform demos and explain AI assurance in plain business terms.
• Qualify opportunities and hand them to the Sales Lead with full context.
• Keep the CRM accurate: activity, pipeline stage, notes and next steps.
• Represent Disseqt at industry events to generate new leads.
• Provide feedback to marketing and product to sharpen SMB messaging and packaging.

Skills

BDR/SDR experience

Pipeline management

High-volume outbound

Strong written communication

Self-directed

CRM experience (HubSpot/Salesforce)

Tools

HubSpot

Salesforce

Sales engagement tools

Job description

The role

You’ll build Disseqt’s direct pipeline in the SMB market. Most of our revenue today comes through enterprise accounts and GSI partners; this role opens a new motion selling straight to smaller organisations.

AI governance isn’t just a big-bank problem any more. Fintechs, brokers, insurtechs, SaaS firms and professional services businesses are putting AI into production, and the EU AI Act and UK regulators expect them to govern it. Most don’t have an AI risk team. That’s who you’ll be talking to.

You’ll own the top of the funnel: finding the right companies, starting conversations with founders, CTOs, heads of compliance and operations leaders, and qualifying who’s ready to move. SMB cycles are shorter, so you’ll run discovery and first demos yourself and see deals through to the Sales Lead quickly.

What you’ll do

• Research and build target lists of SMBs where AI is already in production or on the way, focusing on regulated and AI-heavy sectors.
• Run multi-channel outbound across email, phone, LinkedIn and video, with sequences personalised to each sector’s governance pressures.
• Follow up quickly on inbound leads from the website, content and events.
• Run discovery calls to understand how a prospect uses AI, where their risk sits and what regulation applies to them.
• Deliver first-stage platform demos and explain the value of AI assurance in plain, business terms.
• Qualify opportunities against a clear framework and hand them to the Sales Lead with full context.
• Keep the CRM accurate: activity, pipeline stage, notes and next steps.
• Represent Disseqt at London and European industry events, meetups and webinars to generate new leads.
• Feed what you hear back to marketing and product, so our SMB messaging and packaging get sharper every month.

What we’re looking for

• 2-4 years in a BDR, SDR or similar new-business role, ideally selling B2B software to SMB or mid-market buyers.
• A track record of hitting or beating activity and pipeline targets, with numbers to show it.
• Comfort with cold outreach, objection handling and a high volume of conversations each week.
• Clear, confident writing and speaking, whether you’re talking to a founder or a compliance lead.
• Real curiosity about AI and how businesses use it. You don’t need to be technical, but you’ll want to learn fast.
• Organised and self-directed: you manage your own pipeline, time and follow-ups without being chased.
• Hands-on experience with a CRM such as HubSpot or Salesforce, plus sales engagement tools.
• The right to work in the UK.

Nice to have

• Experience selling into fintech, insurance, legal or other regulated SMB sectors.
• Familiarity with AI governance, GRC, cybersecurity or data protection products.
• A working knowledge of the EU AI Act, GDPR or FCA expectations around AI.
• Experience in a product-led or self-serve sales motion.
• Fluency in another European language, such as German, French, Spanish or Dutch.

How you’ll be measured

You’ll have a personal target for qualified meetings and pipeline generated, reviewed monthly with the Sales Lead. We also track the quality of what you hand over: how many qualified opportunities progress to proposal and close.

This role is built to grow. As the SMB motion matures, strong performers can move into closing their own SMB deals as an Account Executive, or into mid-market and enterprise sales.

What we offer

• Competitive salary and commission.
• Matched pension contributions.
• Private health insurance.
• 25 days’ annual leave, plus UK bank holidays.
• Hybrid working from our London base.
• A clear progression path and direct exposure to the leadership team.
• The chance to shape a new sales motion from the ground up in one of the fastest-moving areas of enterprise technology.

Disseqt is an equal opportunity employer. We welcome applications from everyone and will make reasonable adjustments at any stage of the process.