Business Development Representative - Money 20/20

Informa PLC; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

Informa PLC is seeking a motivated Outbound Business Development Representative to join its commercial team, focusing on generating leads for the Money20/20 Europe event. The role involves research, outbound engagement, and collaboration with stakeholders to drive sponsorship opportunities, within a rewarding and inclusive work environment that encourages professional growth.

Benefits

Flexible working

Strong community

Career development opportunities

Private medical cover

Wellbeing support

Qualifications

• Experience in Business Development or Sales, ideally in B2B events or sponsorship.
• Proactive with a track record of building outbound pipelines.
• Skilled in engaging senior stakeholders through various communication channels.

Responsibilities

• Research and identify high-potential fintech companies for sponsorship.
• Engage prospects via cold outreach and maintain pipeline accuracy.
• Attend industry events to generate leads and support commercial targets.

Skills

Proactivity

Commercial mindset

Research skills

Confidence in stakeholder engagement

Organization

Self-motivation

Detail-oriented

Tools

Salesforce

Google Suite

Outlook

Teams

Job description

Business Development Representative - Money 20/20

Informa Festivals marks an exciting new chapter in B2B events, bringing together some of the world's most influential creative, technology, and business festivals. We combine prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with marketing intelligence platforms and advisory services to deliver impactful experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating immersive experiences that foster innovation and industry growth. Leveraging decades of expertise and Informa's global reach, we're shaping the future of business festivals.

We are seeking a motivated and proactive Outbound Business Development Representative (BDR) to join our commercial team. You will play a key role in building qualified lead pipelines for our New Business Account Managers, focusing on Money20/20 Europe.

Your responsibilities include identifying and engaging potential sponsors, exhibitors, and strategic partners worldwide through market research, outbound outreach, and attending industry events to build relationships and deepen market understanding.

This role offers an excellent opportunity to gain experience in high-impact B2B sales and international business development within the global events industry.

Key responsibilities

• Research and identify high-potential fintech companies, trade associations, and innovation bodies aligned with our event audiences to generate sponsorship opportunities and build a pipeline of qualified leads.
• Engage outbound prospects via cold outreach, LinkedIn, email, and CRM tools to build relationships and qualify interest.
• Attend UK and European-based industry events to generate leads, gather market intelligence, and support commercial targets.
• Articulate the value of international exposure, partnerships, and industry collaboration through Money20/20.
• Educate prospects on how attending, exhibiting, or sponsoring can boost their brand visibility and global engagement.
• Collaborate with the Head of New Business, Account Managers, and stakeholders to develop tailored outreach strategies by segment.
• Maintain detailed prospecting activity in CRM to ensure pipeline accuracy and performance tracking.
• Implement strategic cadences to deliver sales-qualified leads to the sales team.
• Research customers, identify decision-makers, and qualify buying interest within the fintech industry.
• Stay updated with industry trends.
• Share learnings and develop internal relationships to exceed customer expectations.

Qualifications and experience

• Experience in Business Development or Sales, ideally in B2B events, recruitment, media, or sponsorship sales.
• Proactive, commercially minded, with a track record of building and converting outbound pipelines.
• Skilled in desk research and qualifying opportunities efficiently.
• Willing to attend industry events across the UK and Europe.
• Confident in engaging senior stakeholders via email, phone, LinkedIn, and face-to-face.
• Experience with CRM systems like Salesforce.
• Highly organized, self-motivated, and detail-oriented.
• Proficient with Google Suite, Outlook, Teams, and other productivity tools.

We offer a rewarding, supportive, and inclusive work environment. Benefits include flexible working, a strong community, career development opportunities, generous leave, private medical cover, share schemes, wellbeing support, recognition programs, and international collaboration opportunities.

We value energy and ambition, seeking colleagues eager to contribute and grow. If you meet most of the skills and experience listed, we encourage your application.

Informa is committed to diversity and inclusion, ensuring all decisions are merit-based and non-discriminatory. For more details, visit our website and learn how we handle your personal data when applying.