Business Development Representative

genesys; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Benefits offered by this job

Paid volunteer time

August Free Fridays

Well-being resources

Regionally tailored programs

Job summary

Genesys is seeking a Business Development Representative for the UK&I market to drive outbound prospecting and pipeline. You will engage accounts across the UK and Ireland using phone, email, LinkedIn and other channels, collaborating with Account Executives, Marketing and the wider BDR team to create qualified opportunities.

You should have 2+ years in a BDR/SDR role, experience with outbound sales, and proficiency in Salesloft and Salesforce.

Qualifications

• 2+ years in a BDR/SDR or similar role.
• Outbound prospecting experience.
• Experience in high-volume outbound sales.
• Confident cold calling and engaging new prospects.
• Multi-channel prospecting approach (phone, email, LinkedIn).
• Experience using Salesloft or similar engagement platform.
• Experience using Salesforce or similar CRM.
• Strong verbal and written communication skills.
• Good account research and prospecting skills.
• Ability to identify and engage different personas within an organisation.

Responsibilities

• Prospect into target accounts across the UK and Ireland to create new business opportunities.
• Run high-volume outbound prospecting across phone, email, LinkedIn and other channels.
• Use Salesloft to manage cadences, daily activity and follow-up.
• Use Salesforce to manage accounts, contacts, activity and opportunities with CRM discipline.
• Research target accounts to identify the right people to engage.
• Prioritise prospecting using account, intent and engagement data.
• Develop personalised messaging based on account and persona.
• Cold call prospects and engage senior stakeholders confidently.
• Qualify opportunities by business challenges, priorities and fit for Genesys.
• Collaborate with Account Executives to develop account plans and outbound strategies.
• Partner with Marketing on campaigns and ABM activities.
• Follow up with prospects from events and campaigns.
• Attend events across the UK and Ireland when required.
• Maintain consistent prospecting activity while focusing on quality conversations.
• Build and maintain qualified pipeline against targets.
• Use AI and sales tech to improve research, personalisation and productivity.

Skills

Outbound prospecting

Phone communication

Email communication

LinkedIn prospecting

Salesloft

Salesforce

Account research

Time management

Multichannel outreach

AI awareness

Tools

Salesloft

Salesforce

Job description

Be the one building AI-powered experiences where they matter most.

At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.

Help build, support and operate technology used by more than 8,000 organizations in over 100 countries– moving AI from possibility to production in real-world enterprise environments every day.

Business Development Representative, UKI

About the Role

We are looking for an experienced Business Development Representative to join our UKI Sales Development team at Genesys.

This is an outbound-focused role responsible for identifying, engaging and developing new business opportunities across the UK and Ireland.

You will work closely with Account Executives, Marketing and the wider BDR team to identify target accounts, engage the right people and create qualified pipeline for the UKI sales organisation.

The role requires someone who is comfortable with high-volume outbound prospecting and understands how to use phone, email, LinkedIn and other digital channels to engage prospects.

You should already have experience working in a BDR or similar sales development role and be comfortable managing your own prospecting activity, accounts, cadences and pipeline targets.

What You'll Do

• Prospect into target accounts across the UK and Ireland to identify and create new business opportunities.
• Run high-volume outbound prospecting across phone, email, LinkedIn and other digital channels.
• Use Salesloft to build and manage prospecting cadences, daily activity and follow-up.
• Use Salesforce to manage accounts, contacts, activity and opportunities while maintaining good CRM discipline.
• Research target accounts and identify the right people and personas to engage.
• Use account, intent and engagement data to help prioritise prospecting activity.
• Develop personalised messaging based on the account, persona and potential business challenges.
• Cold call prospects and confidently engage senior business and technology stakeholders.
• Qualify potential opportunities by understanding business challenges, priorities, timing and potential fit for Genesys.
• Work closely with Account Executives to develop account plans and outbound prospecting strategies.
• Partner with Marketing on campaigns, events and account-based engagement activity.
• Follow up with prospects from local events, campaigns and other marketing activity.
• Attend customer, partner and industry events across the UK and Ireland where required.
• Maintain consistent prospecting activity while focusing on the quality of conversations and opportunities created.
• Build and maintain qualified pipeline against individual and team targets.
• Use AI and other sales technology to improve research, personalisation, productivity and prospect engagement.

What We're Looking For

We are looking for someone who already has a good foundation in sales development and is ready to take greater ownership of outbound prospecting and pipeline creation.

You should have:

• A minimum of 2 years' experience in a BDR, SDR or similar sales development role.
• Outbound prospecting experience is highly beneficial.
• Experience working in a high-volume outbound sales environment.
• Confidence cold calling and engaging new prospects.
• Experience using phone, email and LinkedIn as part of a multi-channel prospecting approach.
• Experience using Salesloft or a similar sales engagement platform.
• Experience using Salesforce or a similar CRM platform.
• Strong verbal and written communication skills.
• Good account research and prospecting skills.
• The ability to identify and engage different personas within an organisation.
• Strong organisation and time management skills.
• Experience working towards activity, opportunity and pipeline targets.
• The ability to work independently while collaborating closely with Account Executives, Marketing and other BDRs.
• Resilience, consistency and a willingness to learn and take coaching.
• An interest in technology, customer experience and AI.

AI fluency is a desirable skill at Genesys. Experience using AI tools to support account research, prospecting, personalisation, productivity or sales activities would be advantageous.

Hybrid Working and Travel

This is a hybrid role, with a minimum expectation of two days per week in our London office.

Working alongside the UKI BDR and Sales teams is an important part of the role. Office days provide an opportunity to collaborate on accounts, prospect together, share knowledge, receive coaching and build strong relationships with the wider sales organisation.

The role also requires the flexibility to travel and attend local customer, partner and industry events across the UK and Ireland when required.

What Success Looks Like

Success in the BDR role means:

• Consistently generating qualified pipeline through outbound prospecting.
• Maintaining strong outbound activity across phone, email and digital channels.
• Building a healthy pipeline of target accounts and prospects.
• Having good quality conversations with the right people within target organisations.
• Effectively using Salesloft and Salesforce to manage activity, prospects and pipeline.
• Working closely with Account Executives to develop and execute account prospecting plans.
• Using data, technology and AI to improve the quality and efficiency of prospecting.
• Building strong working relationships across BDR, Sales and Marketing.
• Consistently working towards individual and team pipeline targets.

Your Career at Genesys

Genesys has an established BDR career path designed to support continued development within Sales Development and the wider sales organisation.

As a BDR, you will have the opportunity to develop your outbound prospecting, account planning, qualification and enterprise selling skills while working alongside experienced sales professionals.

You will receive ongoing coaching and have opportunities to take on more complex accounts and greater responsibility as you develop.

Strong performance can provide opportunities to progress through the BDR career path and explore future roles across the wider Genesys sales organisation.

Working at Genesys

• AI at enterprise scale– Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+new AI features were released in the last fiscal year.
• A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
• Growth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education support.
• Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.
• Recognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.

Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.

About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. Genesys Cloud™ is the Agentic Orchestration Platform that securely connects people, systems, data and AI across the enterprise with built-in governance and control. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.ai.

Reasonable Accommodations:

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression,marital status, domestic partner status,national origin, genetics, disability,military andveteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.