Business Development Representative

Veriforce CHAS; Cardiff; Hybrid; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Hybrid workplace

Enhanced Parental Leave

Generous annual leave

Healthcare Plan

EV Salary Sacrifice Scheme

Cycle-to-work Scheme

Pension scheme

Life Assurance - 3X base salary

Rewards Program

LinkedIn Learning License

Job summary

Veriforce CHAS is seeking a motivated Business Development Representative to join our Cardiff team. You will drive new business opportunities, qualify leads, and build a strong pipeline for our BDM team.

You’ll engage decision-makers, schedule meetings, and demonstrate CHAS solutions, contributing to commercial growth. The role offers a hybrid workplace with three days in the office and a focus on targets and relationship building.

Qualifications

• Experience in B2B outbound sales and lead generation.
• Confident with cold calling and engaging new prospects.
• Ability to research, identify and qualify new business opportunities.
• Strong communication, questioning and discovery skills.
• Ability to build relationships and nurture prospects through the sales pipeline.
• Experience working towards activity, pipeline and sales targets/KPIs.
• Strong organisation, time management and prioritisation skills.

Responsibilities

• Identify, engage and qualify prospective customers through outbound activities.
• Schedule meetings with potential clients to understand their needs and CHAS solutions.
• Maintain a robust sales pipeline and follow up on opportunities.
• Collaborate with field-based colleagues to maximise new business and cross-sell.
• Maintain accurate customer and pipeline information in Salesforce for forecasting.

Skills

B2B outbound sales

Cold calling

Opportunity research

Discovery & questioning

Relationship building

Sales targets/KPIs

Time management

Tools

Salesforce

Job description

Department: Sales

Employment Type: Permanent

Location: Cardiff, UK

Reporting To: Sales Development Manager

Description

With over 30 years’ experience, CHAS is the trusted health and safety certification specialist for construction and the public sector. Founded by Merton Council, we help contractors pre‑qualify for projects and give clients easy access to over 30,000 compliant contractors.

We set the standard for excellence. Our audits align with major legislation and recognised standards, making compliance simple.

We're looking for a motivated and commercially minded Business Development Representative to join our growing CHAS team in Cardiff. This is a fantastic opportunity for a driven sales professional who enjoys building relationships, uncovering opportunities, and helping organisations find solutions that support their business goals.

As a BDR, you'll play a key role in generating new business opportunities, qualifying leads, and building a strong pipeline for our BDM team. You'll be at the forefront of customer engagement, introducing prospective clients to CHAS solutions and helping to drive business growth.

What that means day to day

• Proactively identify, engage, and qualify prospective customers through outbound calls, LinkedIn, marketing campaigns, and other lead generation activities.
• Schedule meetings with potential clients to understand their business needs and identify suitable CHAS solutions.
• Build and maintain a robust sales pipeline through effective lead follow‑up and opportunity management.
• Work closely with field‑based Business Development colleagues to maximise new business, cross‑sell opportunities, and overall commercial success.
• Maintain accurate customer and pipeline information within Salesforce CRM, ensuring reliable forecasting and reporting.

What you’ll need to be successful

We're looking for someone who is confident communicating with decision‑makers, enjoys developing new business opportunities, and can build strong professional relationships. You'll be organised, commercially aware, and motivated by achieving and exceeding targets.

You’ll Also Bring

• Experience in B2B outbound sales, business development or lead generation
• Confident with cold calling and engaging new prospects
• Ability to research, identify and qualify new business opportunities
• Strong communication, questioning and discovery skills to understand prospect needs
• Ability to build relationships and nurture prospects through the sales pipeline
• Experience working towards activity, pipeline and sales targets/KPIs
• Strong organisation, time management and prioritisation skills

Desirable

• Experience using LinkedIn for business development and prospect research
• Experience working with Salesforce or a similar CRM system
• Experience identifying larger commercial opportunities through a consultative sales approach
• Experience engaging with enterprise‑level customers or prospects
• Experience within Health & Safety, Risk Management, Supply Chain or related sectors

What you’ll get in return

We have a hybrid workplace policy, where you will work from the office 3 days per week.

Personal Health & Wellbeing / Benefits

• Enhanced Parental Leave
• Generous annual leave, with the option to buy additional days
• Healthcare Plan
• Annual Giving Day - an extra day to give back to yourself or your community
• Cycle-to-work Scheme
• EV Salary Sacrifice Scheme

Future Planning

• Pension scheme with employer contributions
• Life Assurance - 3X base salary
• Rewards Program - access to discounts and cashback
• LinkedIn Learning License for upskilling & development

Embracing AI at Veriforce

As part of our commitment to innovation and continuous improvement, we're actively embedding AI tools and ways of working across the business. We encourage all employees to explore how AI can enhance productivity, improve decision‑making, streamline processes, and create value for our customers.

The effective adoption and use of AI will form part of role expectations and will be considered as part of regular objective reviews and performance conversations. We're looking for individuals who are curious, adaptable, and excited about leveraging technology to work smarter and drive better outcomes.

Interested but don’t feel you meet all the requirements?

Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we do consider where an individual might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!

Bring Your Whole Self To Work.

We are proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.

What You Can Expect If You Apply

• A response to your application within 15 working days
• An interview process consisting of:
• A initial discovery call with the recruiter
• A first stage interview via Microsoft Teams
• Additional interview (likely face to face) with the stakeholders you’ll be working with closely in the role

We’re keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.