Business Development/Partner Manager - EMEA Regional Product Partnerships

TikTok; London; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

A leading social media platform is seeking a Business Development/Partner Manager for EMEA to expand partnerships and drive advertising revenue growth. The ideal candidate has 5+ years of experience, strong strategic thinking, and is familiar with social advertising. This role is based in London and offers a hybrid work environment.

Qualifications

• 5+ years in management consulting, channel sales, strategic partnerships, or business development.
• Experience with online commerce and social advertising is a plus.
• Demonstrated experience with platforms that drive lower-funnel campaigns.

Responsibilities

• Work closely with regional teams to identify new partnerships to accelerate advertising revenue.
• Source and develop new strategic partnerships aligned with monetization strategy.
• Lead complex integration projects with partners, ensuring growth.

Skills

Management consulting

Channel sales

Strategic partnerships

Business development

Social advertising

Analytical skills

Education

5+ years in relevant field

Job description

Business Development/Partner Manager - EMEA Regional Product Partnerships

Business Development/Partner Manager - EMEA Regional Product Partnerships

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Responsibilities
About the Team
The Monetization Product Partnerships team at TikTok is dedicated to unlocking unprecedented growth via partnerships. This specific hybrid Business Development/Partner Manager role is pivotal to our strategy, with a focus on expanding our partnerships across EMEA with top regional partners. If you are energized by the idea of working with key platforms driving advertising innovation, this could be the perfect fit for you.

Responsibilities
- Work closely with regional XFN teams to understand needs and identify new partnerships which will accelerate advertising revenue growth for EMEA.
- Source and develop new strategic partnerships, ensuring they align with our monetization strategy and the specific needs of advertisers, and then manage the core business relationships with these partners, from initial contact, through the integration phase, and into long-term growth planning.
- Lead complex integration projects with our partners, ensuring that both TikTok and our partners realize the full potential of our collaborations.
- Seek and implement opportunities to expand and refine existing solutions to meet the evolving needs of businesses and creators on TikTok.
- Represent TikTok with the utmost professionalism and ethical standards in all external meetings and negotiations.
- Collaborate on product development with strategic ad tech platforms, ensuring alignment with TikTok-specific challenges and objectives.
- Support GTM (Go-to-Market) strategies, co-marketing, and commercial activations. This includes iteratively improving value propositions and sales materials tailored to TikTok's contexts and supporting special activation programs.
- Foster relationships to promote TikTok sales narratives and best practices, empowering partners to advocate and scale TikTok ad solutions.
- Engage in solution-oriented partnerships, focusing on optimizing creative outputs, both through technological and service-based approaches.
- Facilitate performance-focused partnerships, prioritizing lower-funnel optimization and helping activate new performance features.
- Ensure continuous feedback integration from partners into TikTok's product development.
- Work closely with partners to understand and leverage optimization/reporting tools based on 1st/3rd party data.

Qualifications
Minimum Qualifications
- 5+ years in management consulting, channel sales, strategic partnerships, or business development at a technology company. Experience in online commerce and social advertising is a plus.
- Demonstrated experience working with platforms that drive lower-funnel campaigns, especially those with catalog-based and dynamic product ad capabilities.
- An understanding of social media and short-form video platforms and the related advertising ecosystem.
- Proficiency in driving growth projects in dynamic tech environments.
- Proven ability in complex third-party integrations, especially in the sectors mentioned.

Preferred Qualifications
- A strategic thinker who can both envision the big picture and execute the finer details.
- Effective presentation skills for varied audiences.
- Quantitative and analytical prowess.
- Experience in an international or diverse team environment.
- Deep understanding of the intricacies and challenges of the specific sectors mentioned.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Entertainment Providers

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