Business Development Manager (Premium Hospitality)

William Jackson Food Group Limited; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

33 days holiday

Employee discounts

Volunteering day off

Cycle to Work Scheme

Holiday Purchase Scheme

Employee assistance services

Job summary

Wellocks, part of the William Jackson Food Group, is seeking a Business Development Manager to drive growth in premium hospitality sectors. This role requires sales expertise and a solid understanding of foodservice to foster relationships with chefs and food operators.

The candidate will need to manage existing accounts and acquire new business, ensuring Wellocks is positioned as a preferred supplier. Benefits include 33 days holiday, employee discounts, and a Cycle to Work Scheme.

Qualifications

• Field sales experience, preferably with hospitality customers.
• Demonstrated track record of closing new business.
• Knowledge of food categories and ingredients essential.

Responsibilities

• Achieve sales, margin, and growth targets.
• Manage a pipeline of new and existing opportunities.
• Collaborate with internal teams for excellent execution.

Skills

Sales experience

Negotiation skills

Commercial awareness

Relationship-focused

Tools

CRM software

Job description

Business Development Manager – Premium Hospitality

Reporting To: Regional Sales Manager
Location: Field-based (regional, London)

The Role

Wellocks supplies premium food and ingredients to quality-led restaurants, hotels, and food-focused venues.

This is a commercially focused BDM role responsible for growing existing accounts and winning new premium hospitality business. You’ll be as confident talking margins as you are talking menus.

What you will do:

• Deliver sales, margin and growth targets
• Increase share of wallet within existing customers by identifying product and category gaps
• Win new premium hospitality accounts aligned to the Wellocks brand
• Use a consultative, menu‑led approach with chefs to introduce seasonal, specialist and premium ranges
• Position Wellocks as a primary or preferred supplier
• Build and manage a strong pipeline of new and existing opportunities
• Use CRM to manage activity, pipeline and follow‑up
• Work cross‑functionally with category, operations and customer service teams to ensure excellent execution

What you will need:

• Field sales / Business Development experience
• Experience working with hospitality customers
• Proven track record of confident and credible working with chefs and food‑led operators
  • Growing existing accounts
  • Closing new business
• Strong commercial awareness and negotiation skills
• Full UK driving licence
• Foodservice or food wholesale background
• Knowledge of food categories and ingredients
• CRM experience
• Self‑motivated and target‑driven
• Professional, credible and relationship‑focused
• Resilient, organised and commercially sharp
• Comfortable operating in quality‑led hospitality environments
• Aligned with Wellocks values – passionate, inspiring, respectful and proud, with uncompromising standards around quality, customer focus and collaboration

Let us tell you some benefits you would receive as a Business Development Manager at Wellocks:

• 33 days holiday (inclusive of Bank Holidays)
• Generous employee discounts on all our products
• Fancy volunteering? We will give you one day off a year to take part in volunteering.
• Cycle to Work Scheme that offers discounted bikes and cycling equipment.
• Donate through your pay to a charity of your choice. The money is simply deducted through your pay before tax, so for every pound you donate, the 20p that usually goes to tax will go to the charity instead!
• Holiday Purchase Scheme
• We also have a range of employee assistance services which can be tailored to give you support on things such as finances, health and wellbeing.

About us

Wellocks, is one of the leading UK fresh food distributors using the finest ingredients we support chefs with quality ingredients. We offer pre prepared veg items to our customers which is an integral part of our service.

We’re proud to be part of the William Jackson Food Group, a dedicated family‑owned food business which started in 1851. Our sister businesses are Abel & Cole, Jacksons Bakery and Belazu. Family values and the commitment which comes with such a long‑standing business are rooted in our culture here at Wellocks.